Another Nothing Launch That US Fans Won't Get to Touch

Okay, let's just say it — if you're a US tech professional eyeing Nothing's shiny new hardware, prepare for déjà vu. The Nothing first B-series phone is reportedly following the same frustrating pattern as its siblings: skipping the US market entirely. If you've been burned before by a phone skipping your region, you already know that particular flavor of disappointment.

Nothing, the London-based hardware startup founded by former OnePlus co-founder Carl Pei, has built a cult following on transparent designs — playful UI, and Glyph lighting. But its US availability story has always been complicated — largely thanks to carrier certification hurdles and the CDMA/5G band mess that makes launching stateside a genuine headache for smaller OEMs.

What the B-Series Actually Signals

The B-series appears to be a new product tier — a fresh first series distinct from Nothing's flagship Phone line and its budget CMF sub-brand. Think of it as a strategic middle lane. The report suggests this series phone is aimed at markets where Nothing already has strong distribution: the UK, parts of Europe,. And India,. Which has quietly become one of Nothing's biggest growth engines.

Why the US Keeps Getting Left Out

For American buyers, the phone skipping the US isn't new — Nothing has historically limited US sales to "beta" or developer programs rather than full retail launches. The reason is boringly practical: US carriers require expensive band certifications,. And the fragmented network landscape (T-Mobile, Verizon, AT&T all wanting different things) makes a nationwide launch costly for a company still scaling up.

Should You Care as a US Founder or PM?

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