#phahurut

In a fast-paced world driven by science and technology, the context of space has been changed. To illustrate, an online market is in the same context but in a different format.

This project is motivated by the concept of Prof. Keller’s brand revitalisation strategies, refreshing old sources of equity and create new sources of equity. Through the use of the strategies, it aims to both attract new customers and bring back good old customers to Pahurat by creating a co-working space for entrepreneurs to do work, develop products, and receive first-hand advice from those sophisticated merchandisers with decades of selling experience. In order to add more layers of activities to the market, they will also be able to touch the raw materials, i.e., fabrics and be provided space for hosting events and workshops. Board gaming is also employed to demonstrate the use of this co-working space by providing the users possessing the same interests on how to exchange information.

The combination of façade extension and an overhead conveyor system is introduced as value-added equity to highlight the circulation of the customers in the market. The overhead conveyor system exhibits a mechanism circulating fabrics directly to the co-working space. The façade, therefore, acts as a screen that enables people walking around to browse through or examine the dynamic market in an active, animated way.