Simply put, ASO stands for app store SEO, just like Google has an algorithm that shows you the best search results when you Google something. When you search for anything specific, such as meditation or fitness, each app store, Google, and Apple have their own algorithms and ways of offering you the finest apps. According to Apple, 70 percent of app store visitors utilise search defined apps, with 65 percent of downloads occurring immediately after a search. Apple search ads convert at a 50% conversion rate, demonstrating the value of organic downloads and ensuring that you're ranking for the terms you want to rank for. Read more: https://www.perusal.in/blogs/app-store-optimization-(aso)/52