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Great workshop today on the cognitive biases for a great #unicorn!! 🤗🤗👍👍👍👏👏 thanks to @inpixelitrust and @hellgy #cognitive #cognitivepsychology #ux #persuasivedesign #ethicdesign #parisweb2019 #paris #france🇫🇷 https://www.instagram.com/p/B3hVgfDC9Zj/?igshid=1m9qzq26lp24o
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Scarcity: by showing you how many tickets are left at that price, Ryanair motivates you to decide (and purchase) quickly.
British gas lets you compare your energy usage to other similar properties.
This is an efficient use of social comparison, which motivates you to be similar to or better than your peers.
Op 23 april geeft Jeroen Tjepkema een presentatie bij de Multichannel Conference. Hij deelde op Twinklemagazine.nl alvast 5 inzichten over persuasive design
Matt Danna is Head of Product at Fullscreen. He talked about how to design with the intent to modify behaviour. I'm always thinking about making the best user experience possible. But I realised a lot of products are designed not just with a good user experience in mind, but business goals. That's why it's so hard to leave your Amazon shopping cart. Here are a few things Matt recommends... "Build the path to your desired outcome and help users through it. Experiment, measure, learn and iterate. You can learn a lot from data and user behaviour, so change your product based on that. Keep it simple with a super minimal design. Avoid information overload and decision fatigue."
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Signs and the Wrong Type of Persuasion
Confessions of an Efficiency Nazi: Â I hate it when people want to try flavors in ice cream, gelati and yoghurt stores before they buy. Â Especially when there are a lot of people waiting. Â It's a $5 purchase people. Â Wanna take a guess at what banana flavored ice cream tastes like?
My favorite gelato place decided to help this problem by explicitly stating that you could only try 2 flavors. Â They installed this sign.
 Except, anecdotally, I think it backfired.  It seemed to have created more tasting.  It's given everyone permission to taste.  When people see the sign, what they read is "Please taste 2 flavors before buying".
The Sociology of Online Communities ( Forums)
The question of forum moderation is an interesting one. For commercial ventures, we probably can’t leave it open slather. Joel Spolsky has done some interesting work on this for this www.joelonsoftware.com forum. It’s very smart. Basically, the poster can always see his/her post, but if it is moderated and removed, no-one else can. The poster think it is always there from the moment they submit. They never know that it isn’t. They don’t get bummed that someone has censored them. But no-one ever sees their dubious posting.
How to Get Good Comments – Make it Hard?
Here’s an interesting article about design factors the mean digg.com is more susceptible to “gaming” – artificially inflating the popularity of an item.
When you think “comments on sites”, the first thought that often comes to mind is: “how to we make it easy for people to comment? – we have to encourage that behaviour”.
But as this article notes:
Derek Powazek in his book Design for Community, makes the point that the harder it is for someone to comment on something, the better the comments are. In other words, people who jump through hoops (or pay attention long enough) to comment are the ones who really care about the subject matter, they’re invested in the story and see value in taking the time to respond.
