Aug 29, 2018
This xkcdĀ is how Iām going to useĀ ābeg the questionā from now on.Ā
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This xkcdĀ is how Iām going to useĀ ābeg the questionā from now on.Ā
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"Students are now spending so much time listening to the radio, watching the movies, riding in motor cars, and reading the āfunniesā and sports pages of newspapers that they have no time for good reading." (1939, fromĀ Tiger Webb on twitter)
A video by Arika Okrent pointing out that one generationās despised jargon is another generationās unremarkable vocabulary. Old-timey peevers look ridiculous! (Psst, so do modern-day ones.)
Dear copywriters:
The product you are describing is not revolutionary simply because it is new and different.
So you're writing the campaign copy for a new dog shampoo? Good for you! You say the shampoo is all natural? Great! You say the bottle is biodegradable? Super! You say the cap is an edible dog treat? Well, that's a neat feature, I suppose.Ā You say your dog shampoo is revolutionary?
Whoa, buddy. Why don't you just stay right here in Embellishmentville and not hop that train to Hyperboletown?
Your shampoo is innovative, perhaps, but certainly not revolutionary. It does not fundamentally change the way you groom your dog; you still have to pick the hairy thing up and plop him in the tub. It does not, by its very existence, obviate all other pet soap products. It does not relegate any other method of dog-washery to the dustbin of history.
In a nutshell, please be more judicious in your use of the word "revolutionary."
In fact, don't use it at all.