'Missing context' has become a term to disparage reporting that is true but inconvenient. As Thacker notes in the Q&A below, 'Theyâre checking narrative, not fact'.
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'Missing context' has become a term to disparage reporting that is true but inconvenient. As Thacker notes in the Q&A below, 'Theyâre checking narrative, not fact'.
Matt Taibbi

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The fact-checkers who flagged Paul Thacker's British Medical Journal article about a Pfizer subcontractor for Facebook admitted they police narrative, not fact
In February of 2010, the New York Times released a front page story entitled, âResearch Ties Diabetes Drug to Heart Woes.â The lede read:
Hundreds of people taking Avandia, a controversial diabetes medicine, needlessly suffer heart attacks and heart failure each month, according to confidential government reports that recommend the drug be removed from the market.
The Times piece quoted an internal F.D.A. report that said the GlaxoSmithKline diabetes drug Avandia, also known as Rosiglitazone, was âlinkedâ to 304 deaths in 2009, adding the conclusion of the two doctors who authored the report: âRosiglitazone should be removed from the market.â The story was released in advance of a Senate Finance Committee study that produced a series of damning internal documents, including one in which an FDA safety officer expressed concern that Avandia presented such serious cardiovascular risks that âthe safety of the study itself cannot be assured, and is not acceptable.â
One of the chief investigators on that study was Paul Thacker, at the time a committee aide under Iowa Republican Chuck Grassley. Multi-year document hauls like the Avandia report were Thackerâs stock in trade. I first met him around then because his committee frequently dealt with financial crisis issues I covered. Thacker, who went on to contribute to a number of commercial and academic journals, was trained in a tradition of bipartisan committee reporting that relies heavily on documents and on-the-record testimony, i.e. the indisputable stuff both sides are comfortable backing.
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It was more than a little surprising, then, when Thackerâs name appeared in the middle of a bizarre international fact-checking controversy. In an article for one of the worldâs oldest academic outlets, the British Medical Journal, Thacker wrote a piece entitled, âCovid-19: Researcher blows the whistle on data integrity issues in Pfizerâs vaccine trial.â He did what heâd done countless times, shepherding into print the tale of an apparent whistleblower with an unsettling story. Brook Jackson worked for a Texas firm called Ventavia that conducted a portion of the research trials for Pfizerâs Covid-19 vaccine. This is the same vaccine that Thacker himself, who now lives in Spain and is married to a physician, had taken.
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Facebook has yet to respond to queries about this piece. Meanwhile, the site that conducted Facebookâs âfact check,â Lead Stories, ran a piece dated November 10th whose URL used the term âhoax alertâ (Lead Stories denies they called the BMJ piece a hoax). Moreover, they deployed a rhetorical device that such âcheckingâ sites now use with regularity, repeatedly correcting assertions Thacker and the British Medical Journal never made. This began with the title: âThe British Medical Journal Did NOT Reveal Disqualifying And Ignored Reports Of Flaws In Pfizer COVID-19 Vaccine Trials.â
The British Medical Journal never said Jacksonâs story revealed âdisqualifying flawsâ in the vaccine. Nor did it claim the negative information âcalls into question the results of the Pfizer clinical trial.â It also didnât claim that the story is âserious enough to discredit data from the clinical trials.â The BMJâs actual language said Jacksonâs story could âraise questions about data integrity and regulatory oversight,â which is true.
The real issue with Thackerâs piece is that it went viral and was retweeted by the wrong people. As Lead Stories noted with marked disapproval, some of those sharers included the likes of Dr. Robert Malone and Robert F. Kennedy. To them, this clearly showed that the article was bad somehow, but the problem was, there was nothing to say the story was untrue.
In a remarkable correspondence with BMJ editors, Lead Stories editor Alan Duke explained that the term âmissing contextâ was invented by Facebook:
To deal with content that could mislead without additional context but which was otherwise true or real⌠Sometimes Facebookâs messaging about the fact checking labels can sound overly aggressive and scary. If you have an issue with their messaging you should indeed take it up with them as we are unable to change any of it.
âMissing contextâ has become a term to disparage reporting that is true but inconvenient. As Thacker notes in the Q&A below, âTheyâre checking narrative, not fact.â
The significance of the British Medical Journal story is that it showed how easily reporting that is true can be made to look untrue or conspiratorial. The growing bureaucracy of âfact-checkingâ sites that help platforms like Facebook decide what to flag is now taking into account issues like: the political beliefs of your sources, the presence of people of ill repute among your readers, and the tendency of audiences to draw unwanted inferences from the reported facts. All of this can now become part of how authorities do or do not define reporting as factual.
âBut thatâs not a fact check,â says Thacker. âYou just donât like the story.â
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Obviously, Jacksonâs story by itself doesnât suggest the Pfizer vaccine didnât work, or contain proof of damaging side effects. However, her story does suggest that the subcontractors hired by Pfizer to conduct its trials were and are, at best, incautious. In one meeting, an executive talks about seeing âexposed, used needles thrown into biohazard bagsâ instead of sharps containers as required. There is also information about breaking protocol on blinding, failing to follow up properly with subjects experiencing adverse reactions, mislabeling specimens, and other problems.
Whether about maintenance issues at American Airlines or a bank employeeâs reports about the pooling and marketing of defective mortgages, such âbad practicesâ reporting has long been a staple of investigative journalism. Previously, the idea of spiking or flagging such reports on the grounds that they might have convinced some people not to fly or use banks would have been laughable. Having done many of these stories myself, Iâm familiar with demands for âmissing context,â but always from a corporate defense lawyer or a political spokesperson. That itâs coming from media gatekeepers now is crazy.
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Were there factual issues with any of those other pieces? If so, Lead Stories didnât indicate any. The mere fact that Robert F. Kennedy liked previous Thacker stories was the apparent issue. Lead Stories also took issue with the fact that Thacker thanked Dr. Robert Malone on Twitter for highlighting the BMJ response to their fact check. You canât see the whole exchange, because of course Twitter has since zapped Maloneâs account:
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I asked Duke if he believes who reads or retweets an article bears upon its factuality. âWho does or does not retweet or read something has no bearing on the factuality,â he conceded. âBut it can reveal important clues about how it is received or understood.â
Another apparent source of âcluesâ about a piece of factual reporting? The political views of the sources. These passages are from the first Lead Stories âfact checkâ:
âOn Twitter, Jackson does not express unreserved support for COVID vaccinesâŚâ
Elsewhere on Twitter, the Brook Jackson account wrote that vaccination makes sense if a person is in a high-risk category and called a 5th Circuit Court of Appeals ruling against the Biden Administration's vaccine mandates âHUGE!â
I asked Duke if Jacksonâs failure to express âunreserved supportâ for vaccines, or if her agreement with the roughly half of Americans who opposed Bidenâs mandate plan, had bearing on the factuality of the story. If they didnât, why was this information in the piece? Was the suggestion that she fabricated documents and photographs because she doesnât like mandates? Lead Stories has not yet responded, but Iâll update the piece as they do.
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This new âfact-checkingâ standard bastardizes the whole idea of reporting. Itâs also highly convenient for corporations like Pfizer, which incidentally have extensive records of regulatory violations. As Thacker details below, firms have successfully manipulated reporters and Internet platforms into seeing a binary reality in which all critics are conspiracy theorists.
âWe donât have main and minor [points of view] anymore,â he says. âWhat we have is truth, and conspiracy.â
After the BMJ episode, a âMissing contextâ flag should be understood for what it is: an intellectual warning label for true but politically troublesome information.
Paul Thacker (@paulthacker11) tweeted at 1:31 AM on Wed, Dec 05, 2012: Dear Santa, I want a Mercedes for Christmas. Car or stripper. You pick. Thanks. đ đđ