#pattenore

My first trip to the north shore in 2011 with @pmtenore I got this flick of these 3 legends #JulianSchnabel @herbiefletcher @kevinancell , I’ve been able to document and have some great memories coming every year to #RVCAloha thank #PatTenore and @rvca @rvcasport @rvcasurf @rvcaskate @rvca_womens @artistnetworkprogram book coming 2019 !!! #estevanoriol #filmphotography #losangelesphotographer #trix400 #RVCA (at North Shore Ohau) https://www.instagram.com/p/BrWjlZ7BBHK/?utm_source=ig_tumblr_share&igshid=vcje1mx506ud

Happy Birthday to @pmtenore one of the best humans I’ve met in my life . Love him like a brother, he’s looked out for me and a lot of other people all around the world. Thank you homie for everything , your 1 of a kind!! Cut from a different cloth. #PatTenore @rvca @rvcasport @rvcasurf @rvcaskate @artistnetworkprogram #pmtenore

Understanding brand and their origins helps to identify the different pathways industries take. In this day and age, everyone has taken a shot at 'lifestyle' brands but few ever succeed. RVCA has been a major player in this industry due to it's foundation and roots. Starting the company to help fuel the Artist Network and using it as a platform to help showcase artist, atheletes, and other talents. Sometimes they undertake risky ventures. The incredible investment in MMA and training facilities was definitely a risk but partnering with companies like VIRUS early-on made them a stand-out from others. RVCA roots and message continue to make it a successful brand, reminding all others to take notice and stay genuine. I'm tired of people pumping these lifestyle brands in front of your face. RVCA isn't necessarily a lifestyle brand as it is it's own culture. A culture that welcomes others and helps support like-minded talent. Keep at it.