What's the vibe? #115
Hi hello!
News
Britain is going through another heatwave which links back to last week's thoughts on how can retailers make digital experiences more memorable during extreme summer times. According to Green think tank Verdant, lost output and productivity has cost the UK economy £4.4bn. Thames Water has enacted a hose pipe ban and our parks are dry and yellow. British seasides offer a lack of respite (due to polluted waters) and data centres are being built in the city (see Brick Lane protests and others within London).
Is water our next precious resource? (Most likely yes.) Will there be water wars? Today I think of Michael Burry of Big Short fame and his investments now being in water. Perhaps that was in the past but we're now moving into agriculture scarcity, or oil, but water will be highly contested, water quality revered, electrolytes highlighted.
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Britain must redefine how to exist, live and thrive in hot weather as this will be our future 4 months of the year. This being an El Niño summer may bring an extreme El Niño winter with wetness, wind, "milder" and warm water events. So get ready to sell some umbrellas, rain jackets, wellington boots, retailers. It might also be the case that retailers prepare for less footfall during the wet and windy days and strengthen their social and digital outputs.
Overall, the unstable conditions of war and extreme weather could put a damper on the mood, risen even by yesterday's solar eclipse.
El Niño conditions have now developed in the tropical Pacific, marking the start of a new phase of the El Niño Southern Oscillation (ENSO) c
History is being rewritten as we speak. Google's Gemini AI quotes that they have 1 billion users to date, whilst Cloudflare, popular internet pages host is planning to block Google's AI training bots from accessing pages to scrape for their AI summaries.
The past is being rewritten, history twisted by technology and also lack of real research. Substacks are written by AI to fill the space rather than throwing ideas into a group chat or in forums. (*FKA Twigs voice* Where are the real readers?) There is only one view and if tech can't find it, then did it really happen?
One of the more interesting things is people enjoying irl shopping now more than ever. We see it in CNN's style report and BOF's big piece on the best shops in the world right now. As the announcement that Harvey Nichols is sold to Frasers Group goes wider today, I think what is the use of a department store in today's Britain? Or even a store?
Today, I'm going to offer up an argument for Harvey Nichols for new strategy.
Find your niche - how do you stand apart from your competitors? Being British is not enough, that's the back bone to the story but what is your tone of voice? Is it left of Harrods? Think international, think like you're competing with a department store in Tashkent, Uzbekistan because to a certain extent, you are. According to the World Economic Forum, Gen X (probably the most familiar and loyal generation of shoppers) are leaders in global spending. "In 2025, Gen X is expected to drive $15.2 trillion in global spending. If Gen X were a country, it would be the world’s second-largest consumer market, spending twice as much as China’s consumers at present."
Fill in the gap that MatchesFashion left - British, close to brands, always bringing newness, trusted voice, tasteful, digital, unique irl shopping experience.
Realise what you offer to Gen Z and Millennials - The youth are begging to be represented in retail, in fashion, on tv, to the point where social media is doing more heavy lifting that it should in the UK. Space is always wanted, create a something for them to come to by working with artists or universities. Make it culturally relevant and multigenerational to connect Gen X, Boomer and Gen Z and Millennials together.
The point I'm trying to make is that a British luxury department store needs to be international. British-ness is not a USP worth selling at the moment in the world (as a retailer, as a popstar go forth), unless you're Fortnums. Do Gen Z care about British brands when their own identities around the word are contorted and redefined at every major political and social event in the country? I mean, it's we've got Flo wearing Union Jack tank tops so maybe I'm wrong, something to explore in the future.
These AirBnb ads are really weird? Niche talent.
Sarabande show:
Last week I went to see the Sarabande Show Part 1 at their N1 location. My favourite artists were John Spyrou with his circus triptych, Ella Lynch's bobblehead bimbo, Jack Laver's wood carvings and Amelia Cross' shirt that's a canvas. I liked everything really and I can't wait to see part 2.
New Music:
Tinashe's on a home run with her new album 'Popstar':
Really interested in Portraits of Tracy:
New Rachel Chinouriri:
New Rebecca Black:
And this feels fun and local:
new underscores:
New Troy S:















