#paper drop

2) Weak pilot and trailer. There was a lot of criticism from critics and the audience for the first episode and trailer. Things like the vomit scene, how social media was portrayed, and Eliza's narcissistic behavior were considered off-putting. 

3) Bad time slot and no strong lead-in show. It was on the same time as big TV shows like The Voice and NCIS, which aired on different networks. Also, it didn’t have a strong lead-in show to retain the previous audience. Manhattan Love Story aired right before it, but that was also canceled a few weeks earlier. If something popular like Modern Family aired before Selfie, more people would have stuck around to watch the series. 

4) Not enough (good) marketing? Some people speculated that there wasn’t enough promotion. I’ve seen posters about it, but that didn’t really tell you what the show was about.

And the combination of the first four reasons led to the following: 

5) Low ratings. Unfortunately, not enough people were tuning in after the first episode and ratings kept dropping. It was canceled after the 7th episode and that was when the episodes became progressively better, but by then it was too late. It aired on the ABC network and the ABC President at the time, Paul Lee, said it was a "very good show,” but decisions had to be made due to losing money from advertisers. While money is an issue, I personally don't think he was a big fan. It's because he favored other shows by getting them another season like Galavant, Agent Carter, and American Crime even though their ratings were declining. Selfie didn’t even get to finish its first season. It was originally supposed to be around 26 episodes.

6) Other networks didn’t pick up the show and/or Warner Brothers didn’t bother to shop the show to other networks. A lot of fans at the time launched a fan campaign to reach out to Hulu (where the rest of the remaining episodes aired), Netflix, etc. to pick up the show, but no avail. Warner Brothers produced the show, but they probably didn’t push for the show as hard as they could have either. AND Selfie is still not officially streaming anymore either because of the WB.

7) Racism. That might have been part of it, but it’s hard to tell how much especially with behind the scenes and the several reasons above would overshadow it. But racism definitely played a part during the casting process since the production wanted a white Englishman to play Henry in the first place and was reluctant to cast John Cho. Out of the main cast, he was also the last person to be announced. Times are slowly changing, but we could always have more romantic Asian male leads on American TV.

8) It wasn’t given enough time and was on the wrong network. This also ties in with 5) low ratings, but ABC didn’t give it a chance to grow a larger audience especially when the episodes were improving. I don’t think ABC was the right network for this show. If it came out now on streaming or maybe a few years after Guardians of the Galaxy and Jumanji (where Karen Gillan played Nebula and Ruby Roundhouse), it might have done better. The kicker is that some of the critics changed their minds about the show right when it was canceled. They definitely contributed to Selfie’s demise with the early bad reviews. 

That’s all I can think of for now. Overall, the show was poorly managed. Great cast and writing if people could see past the first episode.