#panuary

Campaigns We Love: Clean your plate with IHOP for a chance to win 

IHOP is back in our Campaigns We Love, this time with a clean-your-plate contest going through Valentine’s Day. Per their Instagram: 

“Want to win some IHOP swag? Enter our Empty Plate Stack Challenge! Grab a group to enjoy All You Can Eat Pancakes. Then snap a pic of your team with your empty plates, upload to Insta and tag it #Panuary. Don’t forget to add a team name and the number of pancakes. Learn more at IHOP.com.” 

The only thing that could make this contest sweeter would be making it multli-channel, to increase participation, drive up the competition and therefore increase creativity. Mobile Marketer agrees: 

“To drum up even more attention for the promotion, IHOP would be well-advised to include a Twitter component. If it required participants to retweet a branded photo to receive entry into the contest, its audience outreach would undoubtedly widen.” 

Great advice for getting the most out of a social campaign— though we would throw in Facebook and maybe Tumblr too. In the meantime, would-be-participants have until Sunday to clean their plates. 

You drizzle, you drench… you're a bona fide Syruper! Head into IHOP for All You Can Eat Pancakes and find out your pancake-eating style. #Panuary

Let's all just take a moment to rejoice the stack being back.

So you're all about dipping by the handful? Yep, you’re a Big Dipper. #Panuary

Is one scoop of butter never enough? You're 100% a Butter Upper! Whichever way is your favorite pancake-eating style, All You Can Eat Pancakes is a great way to find out. #Panuary 

All You Can Eat Pancakes are back. You're welcome.