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We are very happy to announce that the April 26th PANMA event features Jessica Ivins, an expert on UX and user interface design!

Jessica’s talk is titled Useful, Usable & Desirable: Designing for Users

What will you learn? Here’s a summary:

If you ask around about what makes an effective website, many people will tell you that a good website is a website that’s easy to use. But how do you go about making a website–or any product or service–easy to use? While there are plenty of industry leaders, books, articles, and best practices to learn from, what matters is context. For whom are you designing? What are the users’ goals, motivations, and pain points? What are users trying to accomplish? Good design solves real problems. It doesn’t just decorate. How can you design to solve real problems for real people?

This session will explore the fundamentals of user experience. We’ll explore industry best practices and examples of websites that solve real problems for real people. There are many tools and disciplines within user experience, from content strategy to information architecture to user research. By understanding these tools and when to use them, and by understanding the context of each design problem we are faced with, we can begin to understand how to utilize design thinking and creating user experiences that are useful, usable, and desirable.

Sign up for this exciting, informative discussion now: http://panma.eventbrite.com

Date: Thursday, April 26th, 2012 Location: University of PA, Wharton School, JM Huntsman Building, Room G55, 3730 Walnut Street, Philadelphia, PA 19104 Time: Doors open at 5:30pm, program runs 6 – 7:30pm. Q&A and networking until 8pm.