#pandacheese

In 2005, three PayPal employees, Chad Hurley, Steve Chen and Jawed Karim, decided it was time for them to branch out. Originally, their idea involved components of the video element YouTube is infamous for, but was designed initially as a dating website. With no luck on the dating website front, the men however picked up the idea of accessing videos via the Internet, and ran with it. Today, approximately 7 billion hours of Youtube content is viewed every month! YouTube’s fame derives from being a medium where millions of users, globally, can upload and watch videos of every imaginable description. The medium has proved to be one of the most dynamic innovations in the history of the internet.

However, not only does this platform provide an excellent source of entertainment, the marketing possibilities for this medium are myriad. Attached is one of my all-time favourite advertisement compilations, “Panda Cheese”. These advertisements certainly live up to the title of being an ‘oldie-goldy’, as they utilise the power and effect of humour to generate interest in the product.

Like “Panda Cheese”, YouTube houses a myriad of advertisements for companies, whether they be commercials you can search yourselves or the 10-30 second ads that will ‘pop up’ each time you open another screen - unless you have YouTube Red. This then leads to the question; what is YouTube Red? YouTube Red is a payed medium of YouTube, where you can view ‘constricted content’ and no longer have those pesky advertisements that tag onto the beginning of every clip you watch.

YouTube is unlike other media platforms as it does not possess the dynamic ‘interactive’ component that most social media platforms have. Yet, through it’s uniqueness, it poses as an innovative, creative, entertaining, and in some cases educational medium.

  IF A PANDA WAS DYING WOULD YOU SAVE IT??

"NO-"

YOU BETTER F!CKIN SAVE THAT PANDA.

Say yes.