Dec 20, 2025
“Let there be spaces in your togetherness.” - Khalil Gibran
Waitwut? Khalil. Bro, bruh. What are you saying right now even?
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“Let there be spaces in your togetherness.” - Khalil Gibran
Waitwut? Khalil. Bro, bruh. What are you saying right now even?
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5 Plant Science Companies In 2024 To Watch For 2025
A Year of Growth, Innovation, and Strategic Partnerships The plant science sector in 2024 experienced transformative growth driven by advancements in gene editing, biosolutions, and sustainable crop protection. Companies such as Pairwise, Syngenta, and Elicit Plant secured significant funding and expanded their global footprints, reinforcing the industry’s focus on resilience and…
Minimum Viable Advertising
Innovator's Dilemma applied Advertising would enable conversion attribution to desired outcomes.
In the complicated LUMAscape ad tech world, everyone gets a cut before reaching the value creators. We've lost site of the whole ecosystem, why we share values, and why brand values may align with shared audiences. The expectations to put a CPM on information shared and media created are enormous.
At Pairwise, http://pairwi.se, we've been investigating the alternatives in mobile analytics and how mobile attribution would enable minimum viable advertising.
There is a price for the convenient exchange of advertising, but also value created if shared transparently to all sides, including your customers.
Trust is currency
Trust is currency. Not a new idea, but it's fundamental to how society is interoperates with each other. US Dollars quote "In God we trust". We do business with systems and relationships based on trust as a middleman.
Online we now consider business development an API integration. Facebook connect, twitter as API, both added tremendous value to themselves proving the value of a platform. Changes to terms of service & rate limits have an immediate impact on our trust of these services.
Founding Pairwise pairwi.se , building on the axiom of transparency, the business model thesis for Pairwise Group is:
A trusted network that creates transparency between partnerships increases the value of the platform API on which they're built.