#packagingmistakes

All businesses want to drive more sales and expand their reach both online and offline. However, there are many aspects that require their attention when it comes to gaining a competitive edge. Among such aspects, packaging remains one of the most ignored ones as businesses continue to use outdated packaging materials and designs, often leading to significant business loss. Let’s take a look at the major packaging mistakes you should avoid improving your chances of succeeding in the market.  

Why is Packaging Important?  

Whether it is tea bag packaging or the packaging of electronic components, it plays a vital role in the sales process. Modern customers have unlimited options to choose from but don’t have time to assess each product individually. The products that come with conventional packaging can be quickly eliminated by customers when shortlisting the best products as premium packaging gives a brand more credibility.   

Further, conventional supplier packaging like rigid cardboard boxes is not ideal for customers due to their rigidity which makes it difficult to store. Therefore, modern solutions like flexible packaging attract customers because they can conveniently use such solutions for long-term storage.  

Packaging Pitfalls to Avoid  

An ideal packaging solution can take your brand from average to premium quality as your products gain more recognition on store shelves and online catalogs. To upgrade your product packaging, you must avoid the following packaging mistakes.   

Ignoring Packaging Sustainability  

We all are aware of our contributions to environmental pollution and global warming. Yet, many vendors continue to ignore their environmental duties and fail to upgrade their business functionalities to minimize environmental harm. Since most customers know the impact a business can have on the environment, they’re always on the search for businesses that are eco-friendly. If you haven’t upgraded to eco-friendly packaging, customers are likely to ignore your products for the sake of the environment.  

Not Opting for Customization  

The difference between a customized package and a ready-made solution is enormous. Ready-made packages won’t always be a perfect fit for your unique products as they come in standard shapes and sizes. Customization can perfectly complement your product, saving space and packaging expenses. Further, customized zip lock gusseted pouches and other flexible options have a better appeal on offline store shelves as compared to conventional packages with a bland design.   

Overloading Information on the Package  

When the package reaches your customers, they should be able to access the product inside swiftly. Overloading information can often cause delays as a customer hopes not to miss out on anything important. Your goal should be to include minimal information on the package to deliver the right unboxing experience.  

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