#over-optimization

Your ECU Is Lying To You. You’re obsessing over the control unit. The ECU. Tweaking, calibrating, chasing marginal gains in some hyper-optimized backend. Hoping that this tiny adjustment will finally unlock performance. It won’t. You’re building an advanced control system for an engine that barely idles. The problem isn’t your tuning; it’s your engine itself. Are you creating something…

A few weeks ago, Matt Cutts from Google announced that Google was going to start cracking down on websites that were "over-optimized."  In other words, Google is trying to clean up its SERPs (search results pages) to protect users against websites that try to trick the system.

It all boils down to SEO abuse

SEO abuse has become a serious problem.  The reason that some website abuse SEO tactics is because there is a lot of web traffic up for grabs when you are ranking #1-3 for a particular keyword.  If you're not on the first page of Google, you probably won't experience much traffic from the search engines.  That's why there is a big push to get to the top.

In the process, however, some people start to abuse the SEO process.  Instead of creating great products and content, they create lots and lots of spam.  Google hates spam.  The Panda Update was Google's initial push against spam.  And now it seems that this over-optimization update is the next chapter in Google's war against spam.

What does over-optimization mean?

Thankfully, Google provided some guidelines to what "over-optimization" means. 

Beware of the following practices:

keyword stuffing

link exchanges

Continue the following practices:

create unique and compelling content

focus on the user experience

optimize your website as if Google did not exist (more on this later)

อาทิตย์ที่แล้ว Matt Cutts ได้ออกมาพูดถึงแผนการ(ร้าย?)ของกูเกิ้ล โดยบอกว่าในอนาคต ถ้าเว็บไหนที่ทำ SEO มากเกินไปหรือที่เรียกว่า "Over-Optimization" ก็อาจจะเจอดีจากอากู๋ได้

เมื่อทาง Matt Cutts พูด วงการคนทำ SEO ก็หูผึ่งเต้นเป็นเจ้าเข้ากันใหญ่ซิครับงานนี้ ก็ลองดูกันต่อไปว่าจะเกิดอะไรขึ้นกับเว็บของพวกเรา โปรดอย่ากระพริบตา