#oud-zuid

Subculture

As in every city, certain areas are home to certain types of people. I've always been fascinated by the way people try to differentiate themselves from specific lifestyles and also enclose themselves to a certain subculture or group by talking/acting the same way, buying the same things and going to the same places as the group that they feel related to.

Amsterdam, being the multicultural city that it is, is home to a lot of different of subcultures. I personally hate the narrow-minded thinking in which all people are divided into these kinds of groups. However, there are a lot of similarities visible between certain groups of people.

One of the first 'differences' between people in society, that goes back to the first civilizations, is the way 'the rich' want to differentiate themselves from 'the poor'. In Amsterdam you can also find this gap.

Considered home to wealthier people of Amsterdam, Amsterdam Oud-Zuid is home to many of the places this particular ‘subculture’ tends to visit. To sketch a stereotype image, one from this subculture drives a Vespa, owns a blackberry, shops at the ‘PC Hooftstraat’, lunches at ‘Hergo’ and drinks coffee at Starbucks or the coffee company.