#OSMG Branding Tips #4 Psychological Triggers That Prove Effective in #BrandAdvertising! 4. Fame & Popularity Influencers The first driver of brand choice is fame: how well known a brand or person is in its given category. Fame helps create ‘mental availability’, meaning a brand or product is easily recalled at the moment of choice. This choice decision could be “What beer shall I have in the pub?”. Mental availability is crucial in business-to-business marketing, not just consumer marketing. For fame, ‘top-of-mind’ awareness is critical: the first brand that comes to mind. The challenge for many big brands we work with is that they have high promoted awareness, but only a small proportion of this is top-of-mind. Recognition influences people to make informed customer choices. Ex: “We have some of IG’s most popular bloggers that have graduated from our marketing courses with their graduate degrees. You too can achieve these certifications today!” #OverSoul #OverSoulMedia #OverSoulMediaGroup #BlackBusiness #BlackEntrepeneur #MediaMogul #CommunitySoul #SoulPowered #Branding #SocialMedia #MarketingTips #BrandingTips #BrandingAdvice #marketingtips #advertising #socialmediamanager #graphicdesign #smallbusiness #design #webdesign #digitalmarketingagency #socialmediatips #follow #marketingagency #brandmarketing #smallbusinessadvertising (at Brooklyn, New York City) https://www.instagram.com/p/CHN6pUvs5Hl/?igshid=57g1rfjpwevx
