#orientate

orientate (verb) OR-ee-un-tayt 1 : to set or arrange in a definite position especially in relation to the points of the compass 2 : to acquaint with the existing situation or environment 3 : to direct (as a book or film) toward the interests of a particular group

Orientate is a synonym of orient, and it has attracted criticism as a consequence. Orient, which dates from the early 18th century, is in fact the older of the two verbs--orientate joined the language in the mid-19th century. Both can mean “to cause to face toward the east” and, not surprisingly, they are related to the noun Orient, meaning “the East.” Both also have broader meanings that relate to setting or determining direction or position, either literally or figuratively. Some critics dislike orientate because it is one syllable longer than orient, but you can decide for yourself how important that consideration is to you. Personal choice is the primary deciding factor, although orientate tends to be used more often in British English than it is in American English.

Maybe part of the reason I find it weird is because the Seal of Rassilon is vertically oriented. The other, of course, is that it's watching me.

My major problem is that it's monstrously creepy. And I think I've said that enough times, so I'm going to stop.

Interestingly, since the word 'orientate' relates to the word 'East' in some manner, and I was facing East when I rotated it: Technically speaking I unorientated it. :P (I'm not attacking your choice of word, I just happen to remember which way I was facing yesterday.)

This is another song by them; 'Orientate'

Casual Attire my people, appreciate them.