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Engineered Systems accelerates Oracle’s growth in India

Mumbai, India – July 31, 2014: Oracle has claimed it is seeing rapid adoption of Oracle engineered systems in India. A large percentage of new customer wins came from competitor replacements, making Oracle the preferred vendor in this category in India. Oracle’s portfolio of engineered systems includes Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, Oracle SuperCluster, Oracle Exalytics In-Memory Machine, Oracle Database Appliance, Oracle Big Data Appliance and the new Virtual Compute Appliance.

The growth in India is aligned with Oracle’s global leadership in Integrated Platform Systems. Oracle’s global system integrator (SI) partners and OPN members in India have also contributed to this growth. According to IDC[1], Oracle is the largest supplier of Integrated Platform Systems with a 48.0% market revenue share worldwide. Oracle emerged as a leader by displaying 24% growth in its integrated platform system revenue, above the market growth of 8.3%.

Oracle engineered systems are witnessing a surge in demand in India. Large and midsize companies across telecom, banking/ financial services, credit bureaus, travel, manufacturing, energy, IT services and public sector are relying heavily on Oracle Engineered Systems to transform their IT environment and deliver extreme performance, radical processing speeds, scalability, significantly faster deployments and lower total cost of ownership.

Last year was a milestone with a record number of units being deployed across the country. According to the International Data Corporation (IDC) Worldwide Quarterly Integrated Infrastructure and Platforms Tracker, the worldwide integrated infrastructure and platforms market increased revenue 38.5% year over year to $1.95 billion during the first quarter of 2014 (1Q14). The market generated 653.8 petabytes of new storage capacity shipments during the quarter, which was up 72.3% compared to the same period a year ago.

Organisations such as HDFC Bank, HDFC Securities, Axis Bank, LIC Housing Finance, AP State Data Center, Tech Mahindra, Godfrey Phillips, Reliance Commercial Finance, Accelya Kale, Cognizant, Infosys, Comviva Technologies, HighMark Credit Information Services, Magma Fincorp, are some Indian firms that will be implementing, or have re-invested in or replaced competitors’ integrated platform systems with those from Oracle.

These companies have been able to witness good performance improvements with Oracle Engineered Systems, for example –a consumer finance company has experienced 40% faster loan transaction speed and staff productivity improvement by 70%; a telecom service provider was able to save five hours in generating thousands of business reports and reduces data Center rack space by 20%; a financial services firm could execute online trades 60% faster; a software firm dealing with the airline industry was able to process more than 100 million revenue transactions in a year that is 2.5 times faster and helped airline companies achieve 99% revenue forecast accuracy.

In addition, the company has witnessed an uptake of Oracle Platinum Services (a special entitlement) by Indian customers using engineered systems. With Oracle Platinum Services, in addition to receiving the complete support essentials, Oracle Premier Support qualifying customers in India are also receiving 24×7 remote fault monitoring; industry leading response time and patch deployment – at no additional cost. Highly trained, specialized Oracle support experts deliver these services on behalf of customers to help them reduce cost and complexity of ongoing maintenance and support.

Oracle engineered systems integrate optimized best-of-breed hardware and software components with game-changing technical innovations. Designed, engineered, and tested to work best together, these systems can power the cloud or streamline data center operations to make traditional deployments even more efficient. The components of Oracle engineered systems are pre-assembled for targeted functionality and then – as a complete system – optimized for extreme performance.

As a result of rapid growth and demand for Oracle engineered systems in India, global system integrators and OPN members such as HCL Technologies, Cognizant, TCS, Wipro, Infosys, Softcell, Atos, among others, continue to actively resell, distribute and implement Oracle engineered systems in India.

These Oracle partners have increased their investments in Oracle engineered systems by way of adding more trained Oracle specialists in sales & presales functions; training more team members on these solutions; setting up Centers of Excellences to conduct proof-of-concepts and provide a secure infrastructure to showcase the power of these systems and also certify their own applications on Oracle engineered systems.

Oracle has devised a four-pronged growth strategy for its engineered systems business in India, given the heightened demand for such powerful systems and customers’ confidence in delivery of unbeatable performance. These include:Offer engineered systems for creating cloud services;Continue to focus on supporting organisations in the private and public sector as they look at innovative ways to improve efficiencies of their datacentre; Replace competing vendors’ systems given the performance customers have seen with Oracle systems over similar competing systems available in the market; Spread the reach of engineered systems into high growth cities (tier 2 & tier 3 markets) as part of its geo-expansion strategy. There is a high demand for engineered systems among midsize companies as they look at business expansion and growth

“Oracle’s philosophy, when we debuted engineered systems, was to simplify IT for our customers, and we are seeing that pay off,” said Venkatesh Krishnan, Vice President, Technology Business, Oracle India. “Our engineered systems customers are seeing 10x improvements in their businesses. Globally we have attained the #1 spot and in India, I am happy to announce that we are experiencing phenomenal demand and growth.”

The digital era has lead to a number of changes in the way businesses operate. Most originations resort to cloud computing methods that facilitate business growth. While on the one hand this trend has enabled businesses to leverage the power of information, on the other, it has brought about immense responsibility around the safety, security, and proper management of ever-growing databases. With organizations employing software applications for better productivity, the number and volume of databases grow rapidly. In such a situation, if data growth is not controlled and if data is not managed strategically, the very purpose of business data gets defeated. This is why businesses are constantly trying to organize and manage data in an efficient manner. However, the high costs of data management often act as a major barrier for organizations.

In order to help organizations overcome this barrier and to help them make use of valuable data to make strategic business decisions, Oracle technology have designed the next-generation database machine which combines massive memory and low-cost disks to deliver the highest performance and great scalability at the lowest cost. The Oracle Exadata Machine is a highly efficient database machine which offers the ideal platform for varied and unpredictable workloads of cloud computing. This database machine leverages advanced technology to deliver significant improvements such as faster response times, using energy-efficient methods to store and manage huge volumes of data in a flash.

The Oracle Exadata Database Machine enables customers to reduce IT costs through consolidation by storing up to 10 times more data, improving the performance of all applications, delivering faster-time-to-market, by eliminating systems integration trial and error, and by enabling better business decisions in real-time. By using the Oracle Exadata Machine, organizations can realize the following benefits:

• Industry-leading security, high availability and scalability • Improved query performance as a result of offloading intensive query processing and data mining scoring to scalable intelligent storage servers • Better performance and lower storage costs for primary, standby, and backup databases • Easily scalable data warehouse to support enterprise data growth. In addition to these benefits Oracle Exadata Database Machine can significantly improve return on investment due to reduced total cost of ownership and improved performance leading to increased conversion rates. With Oracle Exadata Machine, businesses can ensure highest availability and exceed customer expectations thus enjoying substantial revenue growth and great bottom-line benefits.

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