#optimize apps

Having a mobile app is good. Making it rank higher is better. Getting people to install it and leave positive feedback is the best thing. While all of that sound so nice, as a small business, your road to achievement is thorny. The market is competitive, digital natives have shifting priorities and expect more, and within a small budget; you need to prove a point that you can take risks and your efforts are successful.

At OMSOFTWARE, we work with small businesses with promising ideas, but limited budgetary constraints often pull them down - they want to take risks but the fear of an uncertain future always exists. What if my app fails? What if it could not handle the rising competition?

App Store Optimization (ASO) For Small Businesses

This is a very common challenge many small businesses face before having their mobile app developed. We understand this, and as a part of our greater commitment to serve businesses of all shapes and sizes thrive digitally with products that solve a problem, and contribute to greater well-being, we customize our app development pricings. While keeping cost down, we still make sure most of the desired features of the app remain.

But cost - big or small - alone does not decide the success of an app on the app store. We look at this point in this article.

Established Brands Have An Advantage To Achieve Desired Results In The App Store Because –

• They are already known, and don't need to struggle to make the first branding impression

• They have skilled resources and access to technologies for a long-standing app presence.

• They have better data and analytics to predict the challenges and as well the strategies to counter these.

The strengths of an established business are your weakness. However, you can still address these with a clear, consistent and contextual strategy. Let us take the challenges and see how you can address them with the power of positivity, consistent effort and content.

Challenges small businesses face in app store optimization and how to address these?

• Challenge 1: You lose against the competition because you are new and nobody cares who you are!

This is a simple psychology. Established brands would most of the time capitalize on their own branding and have a keyword strategy around their own brand name. However, as a small business, when no one knows you, your strength is the generic search term.

Brand conscious audience would mostly enter name of their desired brands to install a branded app. But they do not constitute all of the searchers. Most people enter generic terms and common key phrases in the search section to find relevant search results in the app store. So, you need to invest your efforts and time on proper keyword research. Google keyword planner gives a fair idea about the competitive keywords you can target, you can also use the auto suggested keywords from play store for a fair idea about top keyword ideas.

• Bonus Point: Take a top-performing app that is relatively new, but has a convincing presence on the app store. Read their description, app name, and other areas where they have placed keywords. Use the keywords used, and follow the strategy and try to do even better.

• Challenge 2: Established brands have better presence and worldwide market.

You can't reach out to worldwide audience and target global audience because of limited investment capacity. But this can as well be your strength. Conduct a comprehensive research on the target market, and see which is the location that draws maximum app installs and engagements for your product niche. Depending on the result, localize your app targeting that area. Localizing your app helps achieve more targeted traffic, and improve app install counts.

• Challenge 3: You have limited resource and as mentioned earlier, budget to promote your product on the app store and thus connect with more audiences.

Big budget and access to highly skilled resource is good, but simplicity, positivity, and authenticity have no alternatives. Money and resource do not necessarily decide everything. Data does to a large extent. Rather than starting with marketing campaigns that also include manipulated strategies; stick to the values and honestly. The best place to market your app is the app page itself. And it begins with app ratings and reviews. And you don't need to be rich to do that.

Take every user feedback, and respond quickly. Appreciate and thank the users who are replying in positive. Apologize and offer immediate resolutions to problems to the users who are replying in negative. A constructive app page populated with reviews that take a discussion further and towards solution is more likely to draw organic traffic, and increase app ratings.

For this part to accomplish you need content that offers hope and gratitude shows you are serious about your product and you really want to help users. This builds connections and eventually improves your app install and ratings. This is far better and organic way to connect with more users naturally than to spend hugely in marketing campaigns that does not necessarily help. User experience and engagement counts, the volume of money you invested to promote your product does not.

Mobile is the future, and app store is the goldmine for small business that wants to see a thriving future. For a small business to grow, this is the best time to start.

To learn more about app store optimization, you can visit our earlier article here

To start a free consultation on how to grow your app on app store, please feel free to connect with OMSOFTWARE here. As a small business, we recommend you start small with ASO services, and gradually based on the result, scale up your investment naturally. There is no hurry to grow, when investing time and effort to build a solid foundation is more important.

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Finding the most suitable IOS app design company in Bhopal is not an easy task. There are a large number of companies that are offering their services in developing mobile apps for almost all the platforms such as Android, IOS etc. Choosing an app development company for creating a demanding app for business is a complex procedure. All the companies claim that they are the rousing stars of the app development industry and create the app as expected by the client. In all these claiming sessions, it becomes very difficult for the business to choose the one among all. Moreover, relying only on advertising is not a good idea; you need to trust on something rigid and more trustworthy such as their previous work. How to hire a mobile app developer can be briefly explained in this article with the help of below suggestions.

How to find the most appropriate app vendor for app development?

Pune is an IT hub and is a home and market place to a variety of mobile app developers. Choosing the most reliable, experienced and trusted app developer can be quite tricky. It requires detailed and proper market research. A lot of aspects require consideration when you are out in the market to find a good company of mobile app development service in Pune.

• Conduct a preliminary search: Preliminary search of your business requirement is required before looking for an app development firm. Detailed research can help you know where you are positioned in the market and what could be your niche market be? After knowing your niche target market, you need to plan how to cover the market by analysing the number of users in your graphics. This way you can analyse your probable benefits that help in finding a reliable app developer that can help you in fulfilling your objectives.

• Look for previous work: After that, you need to look thoroughly about the tasks and projects accomplished by the chosen IOS app design company in Bhopal. You need to look for the domestic market briefly and choose the one that covers all your needs from the app. It is important to look for their past work, which are flexible in negotiations and are ready to listen to your approach, take feedback from clients with honesty, offers you a pool of specialist’s info and ask you to choose the most appropriate for developing the app. This gives transparency in the selection and helps you in making the right choice.

• Define the project: The next step that you can take is to discuss your app project with the app developer. This depends on the market, where you want to launch your app and who can be your major users. For instance, if users of your app are from Europe then you need to focus on their data security. Your developer must have all the knowledge to store the sensitive data and to save it from data theft.

Your chosen Android design company in Pune should be capable to create the app on all the available platforms and should be realistic and honest.

At OMSOFTWARE , we design mobile application that connect businesses with their core audiences.

"Our core focus of mobile app development service help business thrive in the challenges. We offer affordable solutions after auditing your requirement, "says Raj Kamal, CEO OMSOFTWARE.

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The background - The past and Present of Digital

We are living at a time of speedy digital developments - most of which is driven by hand-held devices such as Internet enabled smart phones. Few years ago - as close as 20 years back - did we know the future was going to be so different?

When we were children, we had limited or no exposure to mainstream digital experiences. However, our children are growing with digital devices everywhere around them. Personal assistant, wearable, smart TV, Smartphone and the list is endless. They form a strong bonding with these devices from a very early age, and as they grow, their engagement and expectation from digital will continue to grow.

They are digital natives - a term used to refer people who are born or brought up during the age of digital technology. Their thought process, inclination, expectations and priorities are vastly digitally influenced. Moreover, that means the future of digital should be very eventful - populated with lot of breakthroughs. Looking at the present of mobile app development for example, we can see the future of digital experiences is going to be fun.

Mobile app development - Emerging Trends

A lot of technological developments are happening across mobile app development process. Design thinking-led approaches are redefining customer expectation and deliverables. The need for advanced applications that do a lot more than desired, are paving way for in-app technological changes, resulting in high-end user experiences. Here are a few technologies and developments that we are seeing to take centre stage and probably develop the foundation of app experience for the future

• AR & VR - Taking gaming experience by a storm, AR - short for Augmented Reality and VR - short for Virtual Reality are offering increased realistic interactions with message for a user. Marketers are finding huge opportunities in these technologies and they are leveraging on it to improve and enhance buying experience for their users. One of the use cases for AR in business app can be its ability to recognize objects. Companies in the smart home gadgets can effectively use the technology to gather detailed information for better user interaction. Even healthcare, education and IT sector has ways to explore it to improve their services.

• IoT- The power of interconnected devices is shaping the future of business. IoT has the capacity to introduce disruption - and businesses can use it to improve security essentials, streamline processes for better service and reduce expenses. With custom IoT apps - web apps, sensors and devices - businesses can understand where they are lacking behind the competition and leverage on ways to better serve the industry they belong to.

• Chat bots - Integrating chat bots in native apps is in trend and it is expected the trend will continue to grow. AI- driven chat bots with custom ability to predict user needs and present full-fledged solution quickly reduces a business's dependability on costly human resource undertakings. Chat bots are considered because they enhance mobile user experience, their constant integration with latest high-end technologies are making them matured to better interact with users.

• ML & AI- AI - artificial intelligence and ML - machine learning are used to redefine user experience and achieve better service offerings. From handwriting recognition to speech recognition and face recognition to photo and video diagnosis and processing - AI has been in use and is behind the success of many apps.

Other than these, Wearable’s, Block chain etc. are also changing the way how mobile app development is done.

Mobile app development of the future - Foreseeing the future

Driven by all these developments and technologies, how do we envision a future? Here is a look. Considering technologies change and unpredictability exist, we can just presume - and can expect more not mentioned here -

• User experience - User experience has always been the core priority in mobile app development services. And seeing the present-day developments; it is obvious the core point of priority for businesses in mobile app development would be to simplify and channelize user experience.

• Security - Security is going to be the obvious thing. With more and more new app. are coming into the marketplace, and people are adopting digital payment systems to make purchase or opt for a service, it has become extremely important to offer seamless security solutions. Streaming content

• Speed and efficiency- The need for speed - that is effective and quick user experience - across app touch points has become the new norm. People are searching for new experiences while without compromising on speed and efficiency. The apps of the future should be focusing a great deal of time providing seemingly fast and seamless interactivity

• Localization - We heard about local SEO and how important is that. The apps with localization provide relevant user experience and connected interactivity to audiences. Businesses with a good number of audience base should invest in making localized version of their apps to connect with more audiences.

These are just some of the core developments of the mobile app development industry. The trends will change, perhaps set of new events and introduction of new technologies will redefine everything. But one thing is probably here to stay - Providing seamless, user-driven and user-focused apps.

At OMSOFTWARE, we design applications that connect businesses with their core audiences.

"Our core focus is to develop apps that help business thrive in the challenging times. We redefine user experience with technologies and make sure every customer experience is seamless - from on boarding to purchasing and staying connected with the brand. We offer affordable solutions after auditing your requirement, "says Raj Kamal, CEO OMSOFTWARE.

To learn more about mobile app development services in India, how mobile apps can help your business connect with new audiences and how to make an improved branding presence online, please feel free to contact us NOW

Other than app development, we also offer app store optimization services. For an app to get featured on the store, and constantly get positive reviews from customers, it is important that you optimize your app for usability and navigation. Without ASO - which is short for app store optimization, you cannot develop a solid brand presence on the app store.

Food is not just a source to exist. It is the most sustainable mode of income and its necessity make inroads for new business opportunities.

In today's increasingly paced and digitally driven society, there is an increased demand for fast, convent and affordable services. Moreover, hunger is a continuous development. Online food ordering businesses are capitalizing on this and seeing incredible growth outcomes, and making notable case studies! Read on!

If you sell food products, and are yet to make an online presence, it is extremely important you make an food ordering application to multiply your revenue, reach untapped avenues of growth, and keep demands instant, active and on-going.

In this article, we will cover key essentials of developing a food ordering app, how to make one and how to promote it.

Why The Need For Food Ordering App Persist?

We are ordering pizzas and fast foods by making phone calls to specialized calls. We can browse the website of restaurants and order foods we want to eat. So, why food ordering apps?

In order to understand this, we need to understand the key stakeholders of food ordering app.

• Restaurants - Who register on the app, list their offerings and serve the foods once demanded

• Consumers - Who compare and choose food items from multiple available sources and then place the order

• Courier personnel - Who gets the food delivered from the restaurant to the consumer

Here Is Why Food Delivery App Is In Demand. It's All About Need, Value And Money

• A food ordering application persists because it allows restaurants to connect with seemingly endless number of audiences online for more orders and sales.

• It connects consumers with potentially unlimited restaurants and food-ordering sources; which they can compare, buy and choose from and avail attractive discounts, they also get the comfort of getting food delivered at the doorsteps.

• It generates employment opportunities in the delivery segment by employing people to deliver the food to targeted consumers

So a food delivery app online exist because it solves problems, creates values and promotes a convenient culture

What Are The Benefits Of Food Delivery Apps?

• Increased customer convenience

• Easier transactions

• Low guesswork - predictability across the stage

• Use of technology to accelerate quality of offerings

In simple words, the Benefits Of Food Delivery apps increase food availability options by allowing each stakeholder to gain true value from it.

What Are The Different Types Of Online Delivery Apps?

• Aggregator app - In this platform, the app connects customers with restaurants. They have database of restaurants, and allow customers to compare, choose the menus, prices, reviews. Once a customer’s decides the source, the app connects them with the restaurants that have their own delivery system. So, their key stakeholders consist of customers and restaurants.

• Aggregator with logistic support - In this platform, the app connects customers with restaurants and provides the logistic support. They may have partnership with third party delivery services, or have their own networks of trained resources that pick orders from the restaurants and deliver it to the customers. Their key stakeholders include customers, restaurants and logistics resources.

The second platform is more in demand today because it offers more convenience to customers and restaurants.

What are the features of a good food delivery app?

You can create one app with separate login options - for restaurants, customers and delivery partners. Or you can create separate app for each stakeholders. The second one is a choice to go for when you have a good budget. Usually, a single app with different login credentials is a good and affordable idea of food delivery app to begin with.

Having one single app with separate logins keeps your app discovery, usability and branding consistent and more aligned.

Core functions of each interface

• Consumer - Comparing and reviewing information from different restaurants, placing of an order from within the app

• Restaurant - Management of the apps, ability to take new orders, process it, distinguish between different order patterns - such as new, completed, cancelled, ready for pickup etc.

• Delivery partner/own delivery - Communicating with the customers about the orders and coordinating with the restaurant to pick up the order

Core features of each interface meant for each stakeholder

• For consumer

• Sign-up page - Either allow users enter their credentials on a simple, easy to fill-up sign up page or add the feature of third-party integration.

• Customer Profile - The page should allow a new user to enter details, and personal information such as name. It should be populated with info such as order history, reordering, payment options etc.

Other essential integration -

• Restaurant search

• Place an order facility

• Payment processing feature

• Social sharing

• Review

• For restaurants

• Registration - Allow business to enter their details including name of the business, address and hours of operation etc.

• Track orders - A restaurant should effortlessly track all types of orders, including ongoing, upcoming and completed.

• Manage content - A simple content management system should help restaurants to fill in important information about their offerings, including menu items, special discounts information, upcoming items etc.

• Payment system - Make it easy for restaurants to receive payment, prioritize a schedule - such as fulfilling a payment only when a delivery has been confirmed by the customer.

• For delivery/courier

• Order management - Ability to accept new orders, gather all required info such as customer name, location, phone number. Updating the order status and show its progress

• GPS - Allow delivery personnel to get the driving directions in real-time, calculate the distance in miles and minutes, track nearby drivers in case of need

• Ratings - A consistently good ranking should allow a specific delivery personnel to receive more orders. Negative reviews should be judged and considered properly in order to improve the service

How Much Would It Cost To Develop A Food-Ordering App?

• It depends on a number of factors. A simple tool with low functionality would surely cost more.

• An app with separate login may cost less than having separate apps for each stakeholder with high-end functionalities and with the need for promotion

• The platform to be used - iOS or android also influence cost factor

• Complex design will cost high compared to a simple design

• Designing the user part usually involve more time, effort and research.

OMSOFTWARE Mobile App Development Services - Ask for a Free Quote Now

Ways To Promote Your Food Ordering App

• Research your audience

• Understand your niche, research competition

• Use content marketing to promote your offerings

• Keep a sustained social media presence, with special focus to instantly reply to customers

• Regularly blog

• Use Email marketing

Once your food ordering app development is done, the next phase that is promotion is very much dependent on how effective you can take the strategy forward.

Read ALL ABOUT APP STORE OPTIMIZATION IN 2020 to learn how to promote your food-ordering app on app store

At OMSOFTWARE , we are happy to have designed and developed world-class mobile apps at a cost customized according to our client's personalized preferences and their budgetary needs," says Raj Kamal, CEO OMSOFTWARE

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Reference :

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ASO is short App Store Optimization - often also known as App Store Marketing, App Store SEO etc. to name some.

Why ASO should be on the top of your marketing strategy?

If you have a mobile presence with an active app ready for download, it is crucial you invest in ASO. Search within the app store is growing.

Thanks to the availability of millions of apps on app stores and billions of downloads happening in a year. The trend will continue to grow. Therefore, it makes sense you think about optimizing your store presence.

What are the Core benefits of ASO?

• Organic installs

ASO done well will increase your organic installs at a very low acquisition cost. Better ranking on the app store drives targeted customers, and increases organic installs

• Relevancy

App store optimization can help you reach out to target audience - people who are looking for your product. It reduces the chance of your product being discovered by wrong audience who have nothing to do with it. With relevant traffic comes targeted downloads and increased user engagement

• Revenue

With in-app purchases, ads, subscriptions etc you can monetize your product. If your product is good and engaging, it is likely to draw more attention and revenue will continue to soar.

What are the goals of App store optimization?

• Increasing download count

• Gaining positive app reviews and ratings

• Increasing audience interaction and engagement

• Reducing customer acquisition cost

• Controlling churn rate

• Increasing the volume of monthly users

• Boosting visibility in the app store

• Improving conversion rate

• Leveraging on other marketing channels

Now that you have the basics of app store optimization, let us have the execution part. How to gather values from app store optimization and how to do it

Execution Part - Keywords

• Keywords

Keyword research is a crucial part in app store optimization. In order to gain an impressive store presence and get found by the targeted audience, you should conduct a clear, consistent and contextual keyword research. For that, you can use tools such as Google keyword planner. There are other tools available on the market other than that. However, Google Keyword Planner is the best place to start. Majority of mobile users still use search engines to seek out information about their required apps, so it makes sense to use these tools - which are actually SEO-specific. Should you want to use store specific keyword research tool, you can do so by typing app store optimization keyword tool on Google search.

• App Name

This is where you place the keywords. After gathering the keywords, your task is to evenly distribute the keywords for maximum exposure. You can change the keywords and title anytime, but doing it often might hamper your visibility on mobile app store. So it is better to narrow down on a consistent app name that integrate two important things -

• Purpose of your business

• Keywords

The name is good if it is short, and easy to remember. Don't shy away from testing some keyword and titles initially. You can stick to the selection on which you see maximum traffic increase and installs.

• Description

This is an extremely important part. Other than integrating keywords across the description, you should focus on certain things very cautiously. Use simple language to convey who you are, write a useful preview of your business. Enter the social proofs, social mentions, benefits of your app, and features for new visitors. Avoid blank space. Add call to action. Make the entire description conversational if possible, focusing why anyone would choose your product.

While creating description, use active voice and be as concise as possible. Do not oversell anything beyond the point it is required.

• Icon

Icons - to take it simply - is the first trigger for install. After a search, the first and the most obvious thing a prospective customer sees is the icon. A clean, clear and intuitive icon has the properties to instantly grab a user's attention and take the buying journey further.

How to make a good app icon for better audience engagement?

Keep the icon smart and simple - without using much elements.

It is better to focus on graphical representation of your business in the icon, rather than putting words. However, if you have an established official logo, it is good you go with it, since people already identify you with it.

Go for an uncomplicated, easy to understand and visually appealing icon.

• Screenshots

Most customers don't go past the first two screenshots. So try to add your best screenshots in the first two slots. The best mobile apps are those that sell a message on each screenshot. Focusing on the entire product features in a single screenshot is like stressing a user to think more. Use clean background and short caption.

• Preview video

Video can increase your app install to a remarkable high. An app marketing video should be short and include the best features of your product. A professional video should usually be simple and prompt a visitor to install your product.

• Reviews

Reviews are critical component and perhaps the most important part of your app visibility. While positive comment helps support your effort, negative comments are equally important. In fact it is the best part; since it helps you focus on your errors and tell exactly where you need to improve.

Many app makers do not take negative comment healthily, and they refrain from tackling the issue - thus promoting pile of negativity spreading across the app presence. The best way to counter this evolving challenge is to listen to the feedback and reply instantly with a commitment that you will solve a problem.

What if your competitors are deliberately pushing in negative comment to put you down? In such a case, you should react quickly, don't take anything personal, use professional language to prove your point, and engage cautiously without starting a brawl. You can always defend yourself with facts and figures.

Other Top App Store Optimization Tips

Always keep updating your apps, and add update notes in the description. Whatever feature, technologies, improvement you are adding or changing, always make sure to keep users notified.

• Use your category wisely.

• Localize your application's listings for more targeted traffic

• Use competitor analysis to gather ideas about what worked for them, and how they are developing a brand presence on the store.

• Use consistently clear language to connect with customers

• Improvise.

Conclusion

App store optimization in 2020 is going to be more important. With increased Internet access, and people's growing tendency to search for their preferred products online, it makes sense to have an active app store presence. But simply having a presence does not add any value. You need to constantly search for new ways to make your app popular.

The above ASO Tips for 2020 should help you build a solid foundation.

Build an active app presence with OMSOFTWARE

At OMSOFTWARE, we seek to innovate new ways to use technology to help our clients drive consistent business value.

We not just optimize apps for increased digital presence, we also help businesses develop world-class mobile applications. We leverage on our industry expertise to help businesses across industries build fully functional apps that help them solve problems and address evolving challenges.

For any query that you might have about our ASO services in India, or mobile application development offerings, please feel free to contact us NOW!

"From developing mobile apps to promoting it on the app store, OM SOFTWARE stands firm on its commitment to provide world class digital solutions to clients who are looking for a reliable partner in growth and thrive," says Raj Kamal, CEO OMSOFTWARE

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It is never a subject of debate for you that how search engines function, how they list items on first or second page and how a particular website is ranked high on them. It is not, particularly if you are focused on your business and have a great website with user-friendly navigation, impressive graphics, meaningful content, and highly facilitating options for the visitors’ advantage.

But when you have designed and developed an app, and you know it has remarkable characteristics, largely beneficial to the users, you got to ask this question to yourself. Is your app searchable? Are you reaching out to the right audience and that are your prospects looking at your app? Do you need an app store optimization company for the purpose?

Why your app should be searchable

It makes perfect sense and you know why! Well, after all you have inducted a considerable sum in the design and development of an app. How can you forget the amount of time and efforts put in for launching your app?

Now, once it is fully functioning and that you feel the time is opportune for it to go in right hands; you got to attempt in every way to make your app searchable, and if needed, take help of experts who know app store marketing.

This is significant also because over two million apps are available right at this moment in app stores – waiting to be clicked and installed, and yours is one of them! Whoa, that’s a terribly mammoth figure, isn’t that?

Yes, it is. But you don’t need to worry about your visibility if you are hiring an experienced app store optimization company.

Your advantage with this approach

Statistics show that as high as sixty percent of mobile users land up a specific app because they found it at an app store. This means your app at first must be in the app store. Next point is – do all the users download the app they see on store? Answer is – no, they don’t.

Here is another important hint for you. To increase the number of downloads of your particular app, you may want to raise its visibility by many more millions and want gigantic number viewers than usual to see it.

Exactly there, you require sophisticated app store optimization tools and they are available only with a dedicated app store optimization company.

Now is the time to think about, initiate action and get the true worth of your app!