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Technologies such as AI, IoT, perspective analysis, automation, AR/VR, machine learning are constantly shaping the foundation for the future. The focus is to make life smarter with clarity and consistency. All of these developments and a lot of others have sizable footprint on how digital marketing is going to look like in the future. Read on!

A school of thought argues that SEO will be dead, and it will be non-existent soon. However, this is not the fact. SEO will always exist, of course in a more redefined form - aligned with the changing priorities of digital natives. It is evolving everyday and getting better to accommodate the demands of searchers. If you look at the ways Google search has become more relevant and focused, you can understand what we mean to say.

SEO is not dying. It is changing because it needs to

Google's algorithms keep changing and the reason is very simple. The search giant holds an incredible search market share, and to stay at the top, it is committed to offer searchers the most relevant, and best ever search results for any given keywords. More than 90% search market share means people trust Google for being accurate, and relevant.

Google search algorithm - Getting better every day!

Offering a searcher with information is not the focus here. If it were, then anyone could rank higher with keyword stuffing. The prime objective is to connect a searcher with most practical and desired information that solves a problem. As a business, you should as well understand that sticking to the traditional SEO best practices might not be always beneficial and evolving with time is the way to go.

Trends to watch out for: SEO trends in 2020

SEO IN 2020 - as it seems now - shall continue the tradition of developments already established in 2019 - but with more focused intent. Here are a few expected developments -

Beyond Click and Tap: Voice search replacing keyed-in searches

Voice search is taking over and by 2020; it is estimated to cover around 20 percent of all searches. Traditionally, search engine optimizers would target keywords that were mostly the result of keyed-in entries - usually small. But when a user conducts voice search, he prefers to enter more information - a string of thoughts.

What does this mean?

• SEOs should target long-tail keywords more frequently than ever

• Target featured snippets

• Focus on more local searches since voice searchers are actively looking for local information

More than desired information: Searcher's intent to take centrestage

If you look at the Google search results today, you will find an increased focus on relevancy and intent. This is going to be stronger in the days to come, and it means a lot.

What does this mean then?

• Content should be clear, consistent and contextual

• SEOs should make sure their website is offering values across all the stages of audience touchpoints. This includes not just providing the desired information - but things searchers have not even expected. A searcher looking for generic information on "How to write a good SEO content" should find an extensive article around this topic relevant, but what about offering videos with tutorials, link to an upcoming webinar that promises better SEO writing skills, and what about incorporating a feature on the page that guides the searcher to test SEO writing live?

Smooth User experience: Clear, focused information that is effortless to find, and simple to understand

UI - short for - user experience - is our next suggested trend in the list, and it is very much aligned with the previous entry we mentioned - searcher's intent. Google is giving prominence to user-focused search results, and websites that understand this are enjoying better ranking.

What does this mean?

• Optimize speed load to save on a searcher's time

• Use high quality content that quickly solves a problem, including CTAs

• Use uncomplicated design

• Headlines, bullet points, long-form content

Content is the New Currency and Kingdom

We cannot stress on this enough. You know content has been the king, and every single development SEO in 2020 will experience will have a content connection associated with it. Content writers have a very important role to play in this.

What does this mean?

• Writing relevant content that solves problems

• Covering different forms of content

• Using keywords strategically across the content without overstuffing

• Covering long-form content

• Reputation of the content creator to gain more importance

Mobile-first is going to be the new normal

Mobile is the new normal, and mobile first indexing is thus the new SEO priority. How better your website loads and is optimized for mobile version is critically important to gain increased ranking status.

What does this mean?

• Website loading speed on hand-held devices

• Content formation in the devices

• Creation of Mobile-driven content

Page speed has always been and will always carry value

When we talk about SEO IN 2020, we should remember that this is the age of fast information searches. People will not wait. Despite having the best of information, if your website is slow, they will move elsewhere.

What does this mean?

• Optimize all versions of your website for all devices

• Improve server response time

• Use a content distribution network

Brand Reputation Is One Thing No One Can Expect To Lose

Trust is going to be a decisive factor - like it has always been - in SEO 2020. A lot of factors collectively decide the authenticity and reputation of a website.

What does this mean?

• Your website should be populated with useful content

• The website's partnership should be with other reputable websites

• An increased flow of reviews that are positive help brand building

• Number of complaints published about the brand online also matters

Localizing search is the normal

Local search results are gradually making inroads to mainstream, and over the years, it is going to be the number one thing of prominence in the optimization industry. Of course local SEO is already dominating, but it is going to be more crucially important soon.

What does this mean?

• Localize content

• Claim your Google listing

• Invest in a full-fledged local SEO campaign

New Age Technologies To Redefine New SEO Practices

When new age technologies join SEO, expect what happens? Awesome results and Smart Outcomes!

Artificial intelligence can help marketers gather smart insights to site performance. With pinpointed data, better competitor analysis can be done. AI can be holistically used across content marketing tactics. With AR, local SEO will be more important, accuracy of information will help improve user experience.

Time is unpredictable, and future is a mystery. No one has ever lived in the future so we can only predict how would it look like based on what we are living today. Be it SEO trends in 2020 or thereafter!

Conclusion

SEO is going to be more stable, and matured in 2020. Businesses will incorporate new ways to rank higher using latest tools and technologies, and thus the demand of the service will exist always. That also means SEO industry will need more human resources and remain to be lucrative career opportunity.

Hope you enjoyed reading the article. What other trends do you think will dominate the SEO in 2020? Please let us know. For suggestions to make this article better, we welcome your comments.

About OMSOFTWARE :

What about a website that loads faster, is populated with the relevant information your searchers want to read, and ranks higher on SERP? At OMSOFTWARE, we provide end-to-end new age SEO services to clients belonging to different industry verticals. Over the last 15 years on a row, we have helped companies - big and small - gain an increased digital presence with a comprehensive suite of services. We have closely watched the growth of the SEO industry and trained ourselves with changing time and technologies so as to keep relevant in the competitive marketplace.

If you are looking for an SEO company in Bhopal/Pune, you can trust us!

"Our SEO services comprise of all latest SEO tools and technologies to increase our client's Google ranking. Our solutions are customized according to your custom requirements. You can downscale or upscale your investments depending on the budgetary needs," says Raj Kamal, CEO OMSOFTWARE.

For providing our clients a complete digital experience, OMSOFTWARE also offers mobile app developments services.

Along with search engine optimization services in India, OMSOFTWARE also offers mobile app development services with an aim to give clients an increased digital visibility. A solid presence on the App store provides businesses with ways to explore untapped revenue potentials - connecting with new audiences and making new purchases.

To learn more about our SEO services and other offerings please feel free to contact us now! We will be happy to schedule a one-to-one meeting with a dedicated representative.

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OmSoftware combines the power of positive thinking, domain expertise, and digital technologies to address the challenges clients face in the dynamic world of social, mobile, cloud and platforms.

With a huge demand in outsourcing for app development and so many service providers committing to meet your expectations, it is often tricky to take an informed decision. 

Professional quality Native iOS, Android, iPhone, iPad, cross-platform mobile applications. Our apps increase accessibility, simplify user interaction. To learn more, contact us today  NOW!

OM SOFTWARE, a top-notch player in the software and IT industry for more than 8 years, has come up with futuristic innovation and cutting edge technology for the most effective and outcome-driven solutions through Salesforce which will fuel your business to meet the desired business goals, you ever wanted.

So, choose OM SOFTWARE to experience a 360 transformation for your business. Achieve a long-term value from your Salesforce investment with OM SOFTWARE now!

How Salesforce Implementation Partners Help Companies to set up the best Salesforce System

The business world has been witnessing the ever-changing dynamics of the market every day. However, businesses thrive on more and more success and profit to sustain. We need to understand that organic growth leads to long term growth for a promising future of business. 

All this can be achieved with precise planning and effective execution. 

SalesForce is undoubtedly playing a vital role in changing the business dynamics and propel the business across the software and IT industry globally. A professional Salesforce Implementation Partner, having thorough knowledge definitely would be a savior when it comes to successful planning, execution, and implementation of Salesforce.

Choosing the right resources makes a lot of difference to your business and it truly applies to pick the best Salesforce Consultant company.

 A Salesforce Consultant company, which accelerates growth for the future also and readily serving you from day one to fetch the desired results, is a kind of ideal one. 

Also, we must emphasize quality, timely delivery and long-term value from your Salesforce investment. Salesforce Consultant dedicated team of more than 250 well- experienced and talented Salesforce developers who provide fully customized Salesforce implementation services surely make a striking difference by improving processes and workflows which ultimately accelerate and optimize sales of your business. 

Salesforce implementation experts help to launch Salesforce org and not only this, it helps to revive the existing Salesforce org.in following ways: 

 1) First-time implementation

If you are starting with Salesforce for the first time, it is always beneficial and advisable to choose a Salesforce Consultant company with dedicated Salesforce developers.  

2) Transforming the existing Salesforce implementation

Salesforce Consultant Company can encroach Salesforce with existing Salesforce implementation to re-engineer business processes.

3) Recovery projects

A Salesforce Consultant can render a higher return on investment with improved functionality and efficiency altogether.

The app industry is continuously changing to become better than ever. It is reshaping the business regardless of its type; every business is getting benefit from its business app. Introduction of an app by the business helps in increasing their target market by multiplying the modes of reaching to the audience and also by multiplying growth. The app development industry regularly updates its features according to the changing trends and the changing customer needs thus making it wider and challenging. In this article, we will discuss the app development trend 2020 that is expected to generate more revenue for the app industry in the coming year.

What are the leading app development trends in 2020?

The app development industry is that industry that keeps on refining its attributes on a regular basis. It is important for the app development industry to keep an eye on the continuously changing app development trend along with implementing the right app development strategy to the app. To achieve the development of a perfect app, there is a need to introduce a professional and experienced team of app developers who have the knowledge of the new technology that has captured the market and also have the skills to work on it. Here are mentioned some of the leading app development trends 2020 that help the app developers to keep up the pace with the continuously changing customer demands.

Cloud storage development: Ordinary users of the app do not need a cloud platform. This platform is rarely used to store the most valuable data. Cloud storage development has introduced to the app and the large organizations are using it widely as the cloud integration allows them to perform many large-scale servers without affecting the speed. The introduction of the cloud platform to apps has helped in increasing the app's functionality and capabilities. This way the apps can synchronize with other devices and it becomes easy for the users to share app information from one device to another.

Mobile wallets and payment gateways: As plastic cards have replaced cash transactions, similarly payment gateways have replaced plastic cards. Payment gateway apps allow users to make transactions much faster and eliminate the need for carrying multiple cards. For much safer and secure transactions app development companies have introduced mobile wallets that help users in making digital payments easily.

Augmented reality: Augmented reality has encircled our life for the better. This trend has introduced to the apps with multiple variations. It has the data about each person, information of the nearest establishments, information about the least busy road, etc. Such types of information can be transmitted from the apps.

These are some of the app development trends of the near future and there is much more to be introduced to take the app world to the next level.

Let us know or shoot us an email at : [email protected] and we will get back to you.

How To Outsource Mobile App Development Projects?

If you are looking to work effectively on your mobile app development projects then it is better to outsource them to a professional company who has reliable experience. Outsourcing app developmentprojects have multiple benefits such as saving time, money, get 24/7 customer support, professional app design, and development, experienced professionals, etc. Therefore, outsourcing your mobile app…

The background - The past and Present of Digital

We are living at a time of speedy digital developments - most of which is driven by hand-held devices such as Internet enabled smart phones. Few years ago - as close as 20 years back - did we know the future was going to be so different?

When we were children, we had limited or no exposure to mainstream digital experiences. However, our children are growing with digital devices everywhere around them. Personal assistant, wearable, smart TV, Smartphone and the list is endless. They form a strong bonding with these devices from a very early age, and as they grow, their engagement and expectation from digital will continue to grow.

They are digital natives - a term used to refer people who are born or brought up during the age of digital technology. Their thought process, inclination, expectations and priorities are vastly digitally influenced. Moreover, that means the future of digital should be very eventful - populated with lot of breakthroughs. Looking at the present of mobile app development for example, we can see the future of digital experiences is going to be fun.

Mobile app development - Emerging Trends

A lot of technological developments are happening across mobile app development process. Design thinking-led approaches are redefining customer expectation and deliverables. The need for advanced applications that do a lot more than desired, are paving way for in-app technological changes, resulting in high-end user experiences. Here are a few technologies and developments that we are seeing to take centre stage and probably develop the foundation of app experience for the future

• AR & VR - Taking gaming experience by a storm, AR - short for Augmented Reality and VR - short for Virtual Reality are offering increased realistic interactions with message for a user. Marketers are finding huge opportunities in these technologies and they are leveraging on it to improve and enhance buying experience for their users. One of the use cases for AR in business app can be its ability to recognize objects. Companies in the smart home gadgets can effectively use the technology to gather detailed information for better user interaction. Even healthcare, education and IT sector has ways to explore it to improve their services.

• IoT- The power of interconnected devices is shaping the future of business. IoT has the capacity to introduce disruption - and businesses can use it to improve security essentials, streamline processes for better service and reduce expenses. With custom IoT apps - web apps, sensors and devices - businesses can understand where they are lacking behind the competition and leverage on ways to better serve the industry they belong to.

• Chat bots - Integrating chat bots in native apps is in trend and it is expected the trend will continue to grow. AI- driven chat bots with custom ability to predict user needs and present full-fledged solution quickly reduces a business's dependability on costly human resource undertakings. Chat bots are considered because they enhance mobile user experience, their constant integration with latest high-end technologies are making them matured to better interact with users.

• ML & AI- AI - artificial intelligence and ML - machine learning are used to redefine user experience and achieve better service offerings. From handwriting recognition to speech recognition and face recognition to photo and video diagnosis and processing - AI has been in use and is behind the success of many apps.

Other than these, Wearable’s, Block chain etc. are also changing the way how mobile app development is done.

Mobile app development of the future - Foreseeing the future

Driven by all these developments and technologies, how do we envision a future? Here is a look. Considering technologies change and unpredictability exist, we can just presume - and can expect more not mentioned here -

• User experience - User experience has always been the core priority in mobile app development services. And seeing the present-day developments; it is obvious the core point of priority for businesses in mobile app development would be to simplify and channelize user experience.

• Security - Security is going to be the obvious thing. With more and more new app. are coming into the marketplace, and people are adopting digital payment systems to make purchase or opt for a service, it has become extremely important to offer seamless security solutions. Streaming content

• Speed and efficiency- The need for speed - that is effective and quick user experience - across app touch points has become the new norm. People are searching for new experiences while without compromising on speed and efficiency. The apps of the future should be focusing a great deal of time providing seemingly fast and seamless interactivity

• Localization - We heard about local SEO and how important is that. The apps with localization provide relevant user experience and connected interactivity to audiences. Businesses with a good number of audience base should invest in making localized version of their apps to connect with more audiences.

These are just some of the core developments of the mobile app development industry. The trends will change, perhaps set of new events and introduction of new technologies will redefine everything. But one thing is probably here to stay - Providing seamless, user-driven and user-focused apps.

At OMSOFTWARE, we design applications that connect businesses with their core audiences.

"Our core focus is to develop apps that help business thrive in the challenging times. We redefine user experience with technologies and make sure every customer experience is seamless - from on boarding to purchasing and staying connected with the brand. We offer affordable solutions after auditing your requirement, "says Raj Kamal, CEO OMSOFTWARE.

To learn more about mobile app development services in India, how mobile apps can help your business connect with new audiences and how to make an improved branding presence online, please feel free to contact us NOW

Other than app development, we also offer app store optimization services. For an app to get featured on the store, and constantly get positive reviews from customers, it is important that you optimize your app for usability and navigation. Without ASO - which is short for app store optimization, you cannot develop a solid brand presence on the app store.