Product as Protagonist Usually, when an advertiser pays to have its product appear in a movie, the cameo runs just a few seconds. A celebrated exception is the appearance of the Ford Mustang in “A Man and a Woman” (1966). In that movie, the car was featured in several lengthy scenes. But the Mustang’s starring role is nothing compared to the dominance of the iPhone 13 Pro in “Pavel,” a 48-second faux drama. While the phone is onscreen only at the end, its presence is felt throughout. You can see “Pavel” at MobileMovieMaking. #shotoniPhone #zoom #opticalzoom #productplacement https://www.instagram.com/p/Ce4I4l7PXxU/?igshid=NGJjMDIxMWI=