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Why People Unsubscribe and How It Affects Your Email Growth
Marketers tend to think that when people want to unsubscribe, they're really saying, "Lemme outta here!" Many times, they are … but that doesn't always translate into "I don't ever want to hear from you again." Knowing why people unsubscribe can help you design a program that answers the concerns unresolved by a simple one-click unsubscribe. Frequency, Relevance Drive Most Unsubscribes Frequenc... http://pow.li/1r1ND0C
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How an Effective Unsubscribe Strategy Can Make Your Email Program Stronger
In the email marketing world, the unsubscribe process gets the short end of the attention stick. Compared with the lavish greeting of an onboarding program (or at least a welcome message), many marketers give their "unsubscribers" a virtual bum's rush out the door with a one-click, no-questions-asked unsubscribe. Naturally, you don't want to put hurdles in front of subscribers who genuinely wan... http://pow.li/1pGHxqp
