#opstv

[photo courtesy of AdMonsters]

I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming a part of every ad conversation. However, there was one particularly interesting side topic that I would have loved to spend more time on. Janice Finkel-Greene from Magna Global, a division of Interpublic Group (IPG) that manages forecasts, insights and negotiations, said something very important. Her statement was effectively that this industry is driven by salespeople and desperately in need of more technologists.