#operational strategy

“I was born and raised in Brooklyn and can't imagine living anywhere else. My great-great-grandparents settled here at the end of the 19th century, so the BK pride runs deep. It's racially and ethnically diverse, culturally rich, and just so real.

I came to the Museum 7.5 years ago as its first in-house lawyer. I was an art history major in college, went straight to law school, and spent the next 10 years at a big corporate law firm. The Brooklyn Museum was one of my clients, and our relationship just grew over the years until I was doing all of their legal work. Practicing law is my trade, but what I'm particularly proud of is the work I've done here as Chief of Staff—the operational strategy work to support our mission; my trusted relationships staff members throughout the Museum; and the Diversity, Equity and Inclusion work we've focused on as a team.

I have a special affinity for Constance Beaty's portrait of Ruth Bader Ginsburg, which Justice Ginsburg gifted to us last year.  RBG is just such an icon—as a woman right's advocate, as a brilliant legal scholar, and as a fellow Brooklynite. She went to high school right around the corner from where I grew up.  We both studied at Cornell.  And we're both tiny but mighty. She inspires me in every way.”

— Francesca, Chief of Staff and General Counsel

INK Vancouver — Pricing Transparency as Operational Strategy

One recent reflection emerged while thinking about friction, systems, and how businesses structure access to information.

In many industries, pricing remains unclear until a client sends an inquiry, waits for a response, or enters a sales conversation.

For schools, PACs, parents, and community organizers, this often creates unnecessary uncertainty:

- Can we afford it?

- Is this within our budget?

- Is it even worth reaching out?

At INK Vancouver, this became part of the reflection behind the company’s current package structure.

Instead of hiding pricing completely, the company chose to publicly publish pricing for its BLUE and LIME packages.

Not as a marketing statement.

Not as a moral statement.

Simply as an operational decision.

The objective was straightforward:

allow organizers to quickly understand whether the service fits their event reality before spending time on emails, calls, or quote requests.

This approach reduces friction for everyone:

faster alignment

clearer expectations

fewer unnecessary inquiries

smoother planning

For volunteer-run schools and community events especially, clarity matters.

Transparency does not remove flexibility or custom work.

The BLACK package remains fully custom and quote-based for larger activations.

But for standard events, publishing pricing became part of a larger operational philosophy:

Sometimes clarity itself is efficient.

OPERATIONAL STRATEGY of GALANZ

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