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“Learn continually – there’s always ‘one more thing’ to learn!” – Steve Jobs To learn and to keep learning is the key to success. Learning is a vicious circle that keeps going strong. The more you indulge into it, the more you find it interesting. As small business units, business owners must always have the enthusiasm to keep upgrading their knowledge periphery. Be it a novice or an experienced businessperson, mastering newer skills is comes out as a sure shot help for better business management. Thankfully, the digitization era has now come up with multiple, flexible options for free online business courses. There are many free online business management courses available that focus on different aspects of business and offer detailed knowledge about the intricacies of the same. This article showcases the best of free business management courses that can be opted for, in an online mode. hire seo Before we survey through the list, let us understand the key benefits that these courses could yield. How are Small Business Management Courses Beneficial? So rightly said by Brian Herbert – ‘The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.’ As business owners, if you keep upgrading your knowledge base and your skills, there is a sure shot roadmap to success and efficacy. Here are evident advantages that these free, online, small business management courses bring you: Development of critical business skills in domains like leadership, quality management, management, entrepreneurship, customer service, human resources, risk management etc. Career progression in the right path Flexibility of learning from your own space with your own schedules Upgradation of skills, qualification, learning abilities etc. Staying abreast with latest developments and trends Understanding and grasping the latest marketing approaches Learning how to assess risks and mitigate them Top 15 Free Online Business Courses for Small Business Units Business Analysis & Process Management This is a free project for novices and experts alike, handling small to medium enterprises. It orients learners with the basic knowledge of business analysis and helps create further skills that can solve all your business issues. Product Management Fundamentals Today, small businesses either need a product manager or must develop the skill of a product manager. This small business management course integrates the designing, functionality, and development of business solutions. It is a good starting point for those who are going lead businesses either as startup owners or CEOs. Business Management (Short Course) This is a basic free course for business management for all those who want to take their careers to newer heights. It is divided into different topics that explore the various facets of business management. It explores the modern business environment, performance management and the intricacies of marketing essentials. Business Foundations Specialization This course helps you create basic knowledge about business fundamentals with which you can enhance your small business execution. It focusses on the concepts of marketing, accounting, operations, finance and helps you create a business approach to face business challenges. Leadership & Management Through one of the prestigious schools, this online business certificate course assists in developing the leadership and management skills to get the best out of your teams. It helps development of a leader – be it new ones or experienced leaders. Business Models in Strategic Management This is a free course that introduces the different theories of business models, the variety of their strategies and how they can be designed to fit your own requirements. It helps understand the strategy literature associated with it. Business Management: Recruitment, Selection, and Training This course handles the basic business management concepts that can enhance business results and profits. It teaches the major aspect of people management, recruitment, and training of resources. One can upgrade their management skills to train the best of resources for the team. How To Grow Your Company or Small Business Sustainably This course defines the different categories that focus on automation, scale, and growth. It shows how to manage the growth of a business with respect to time. This is meant for those who are about to start off a new business and have less idea about concepts of business management. Leadership: Creating Public Value This course helps you face different challenges in a business environment and come up with solutions that are of great value and manageable. It makes use of an integrated framework that can understand issues and resolving them, through real-life case studies. Why Smart Executives Fail: Common Mistakes & Warning Signs This course focusses on the usual mistakes that are made by business units and how to rectify them. It uses real-life examples to show the usual failures that could happen, the habits of unsuccessful people and how best to come out of that. Influencing the Organisation This course orients you how best can you manage stakeholders in any business and how can you create effective momentum across the organization. It teaches you how to align your goals with the organization’s goals and the best approaches to lead business in complicated situations. Stepping Up: Preparing Yourself for Leadership This free online business management course helps you perceive yourself as a leader, exploring your leadership potential, setting up boundaries through different leadership tools and manage conflicts that occur during interactions. It also assists you in understanding and influencing your seniors, with proper convincing statements Successful Negotiation: Essential Strategies and Skills This course teaches about the skills and approaches towards negotiation which is an essential ingredient in leading businesses. It needs certain steps to be followed – plan strategy, negotiate, create contract, and evaluate. This course offers a detailed insight into these tactics. Becoming a Successful Leader (Inclusive Leadership Training) This course helps you excel at being a superior leader and prepare a personal leadership plan that will help you create better strategies and keep enhancing your leadership skills. It shares the different best practices and stories from great leaders that can encourage and help you learn more. How To Get More Time: Run Your Small Business More Efficiently! This class offers you the best of time management skills that are a must to effectively run your small business units. It analyses where maximum time is spent, setting up of workspace, productivity tools that can help and the portions that can be outsourced for better efficacy. Looking at the number of free business management courses available online, one must surely be motivated to enhance their business skills with ease. The willingness to learn is what can catalyse the growth of a businessperson and the involved business. ‘Never stop learning since life never stops teaching’ – take up these competitive free online business courses and get set go, to rule your own business!

In the era of digitization, for a business to run successfully, implementing the right digital marketing solutions is highly vital. One name that has been popular and unanimous with it is Google Ads. It has been ruling the digital landscape search engine optimization services since over two decades. There are many other services that are coming and going but Google Ads is here to stay. There has been a common question – “Is Google Ads Worth It”? And the obvious answer is ‘Definitely Yes’. Google Ads has been an ideal solution for businesses belonging to various industry segments and having different sizes. Let us go in further detail of what it is and what are its key advantages – the reasons why the globe is all for Google Ads. Google Ads – What are They? Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. – Wikipedia Google Ads was launches as Google Adwords just two years after Google became most popular globally. On its rebranding in 2018, it was called Google Ads. It is a paid advertising platform that comes under the umbrella of ‘Pay-per-click (PPC)’. It is leveraged for business promotion, better sale of products and services, increased quality traffic, good clients, and enhanced leads. With Google Ads, you can receive more contacts, have more instore visits, maximize revenue. It empowers you for creation and sharing of advertisements through mobile and desktop, within your target user groups. With its best implementation, you can have your business up on the search engine pages through Google Search or Google Maps. Google Ads offers the capability of spanning across third party channels too, for e.g., Blogger, YouTube etc. It also assists in enhancing the advertisements to reach out to a better and focussed target audience and fulfil your paid goals. Courtesy: Statista.com In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Key Advantages of Google Ads Unlimited Potential The implementation of Google Ads is highly scalable, and it covers a list of keywords that keep increasing by the day. Be it the old customers or targeting new ones, it can reach out newer geographies and demographics. You may to shell some more money, but it can enhance your number of clicks on vital keywords. You can even manage and monitor your ad campaigns the way you want to. Faster and Accurate Results Google Ads, on its pay-per-click features, yields and faster and productive results. PPC is an ideal way to get returns on a faster note, though SEO is also equally needed for a long-term effect. In terms of accuracy, it helps you reach out to your existing and future customers at the right time. It reaches your desired target audience exactly when it is supposed to, garnering best of reciprocation from their side. Focus on Specialized Markets, Industry Segments or Geographies You may wish to focus on certain specified geographies or market segments, for attaining results. Google Ads is the ideal way to reach out to local segments if needed. You can aim at your advertising circuit in you desired segment, market area or geographical range. Easy Tracking of Ad Campaigns Be it any type of marketing or advertising strategy, simply creating it isn’t sufficient. It must be monitored, tracked, and analysed for the best of business results. Google Ads helps in coming out as a good analytical option for checking the statistics and coming up with different analytics such as keyword search volume, cost per conversion, click through rate etc. It can even link seamlessly with your Google Analytics account and offer great comparison results. Easy Connection with Prospects/Former Visitors/Customers There is so much movement on your sites. Many of them turn into customers, many do not. Google Ads helps in getting in touch with all your customers, visitors, prospects and offer them your best solutions and services, if they have visited your site before. It will make your advertising campaigns reach out to the right audience, even if they are not your customers. How Do Google Ads Work? Setting up and implementing Google Ads is an easy job. You just need some basic understanding of SEO and then start off. Select your keywords accurately based on your chosen products and services, since that plays and important role in its future implementation. Classify your entire product range into different sections to ensure nothing is left out. Set up your cost figures so that you don’t cross it. Place bids on the targeted keywords based on the allocated funds you are going to spend per click. Choose the way you want your ads to be shown on the Google network. Create your advertisements, start off your campaign and keep monitoring the progress. Whenever a visitor searches your keywords, your ads will come up through the organic search results. This helps in enhancing your reach out to newer customer base. Such ads may also appear in peer Google applications like Google Maps, Google Images, Google Play etc. Each time your ad is clicked, a certain amount will be charged for the keyword. And the best part is that the charge is only levied when a user clicks on the ad. Some Limitations in Google Ads There are always two sides of a coin. Though Google Ads has umpteen positives, there are a few loopholes that go along. Though they can be tackled off, it is better to be aware of those for a seamless operation: Tough to extract exact keywords High on cost if keywords are inappropriate High learning curve Short term effect on clicks Could possibly be time consuming Looking at the niceties of Google Ads, it is inevitable for businesses to neglect it. The answer to ‘Are Google Ads Effective?’ is a straight yes. Of course, SEO is a very important activity in the success of any business and at the same time, Google Ads has its own importance. Their cost effectiveness, efficacy, flexibility, and ability to advertise digitally is key to a successful business output. The PPC model is like icing on the cake through which even startups and small business units can extract the best out of Google Ads. Yes, taking the help of an expert digital partner or SEO can work wonders in terms of a correct implementation and detailed analysis. As one of the leading and creative digital advertising company in India, we believe that business growth needs investing too. Google Ads has been proven as a fulfilling technique to bring in traffic to your website and garner more leads. Google Ads is totally worth it, go for it!

“We are moving more and more towards live chat support, because it makes it easier for us to quickly fix the problem.” – David Freer The world is getting smaller and closer, thanks to the spread of IT services and solutions in our daily lives. On a professional note, customers now seek instant help, guidance, and service for keeping up the loyalty quotient with almost all business segments. They expect fast, convenient, and personalized service from support teams. And that can be done best with the help of web chat software or live chat software. Almost all IT solutions and services are now well equipped with website chats or live chats on the website. This modern-day tool has proven to be of great help to customers in getting instant and accurate responses and to service teams in offering the best of prompt service with constant availability for clients. Having this software with your website or applications empowers you to get in touch with your clients all the while, offering them more priority. The live chat software tools that are available today are highly flexible, scalable, personalized, fast, and centralized. It is easy to implement and hence organizations are keen to implement it in their software application. Yes, it needs to be ensured that there is a seamless connection of the web chat software with all involved stakeholders, procedures, tools etc. Webchat Software/Live Chat Software – An Overview A web chat is a system that allows users to communicate in real-time using easily accessible web interfaces. It is a type of Internet online chat distinguished by its simplicity and accessibility to users who do not wish to take the time to install and learn to use specialized chat software. – Wikipedia A website chat widget is installed on the client’s website or application and is displayed for the customers or visitors in different ways, usually as a chat box in the corner of your application. This widget is available on different desktop and mobile devices through browsers or applications. The live chat on the website is a format that facilitates clients’ effective, instant, and direct communication with various brands, as wanted by clients. This mode of chatting is simple, accessible, and secure. It becomes easy for clients to download or use these widgets and hence they are easily approachable. Even mobile devices now have seo consulting company mobile live chat application that can help in connecting with each other while on the go, through text-based conversations or through an audio/video chat in website. This help in fastening processes at both ends – suppliers and customers. Tracking orders, answering queries, informing status etc. become much easier with these modernized tools. The live chat website support tools can be based on AI driven algorithms, or they could be a real person interacting through a chat box, based on the organization’s choice. Integration with mobile messaging apps or websites like WhatsApp, SMS, Messenger etc. is easily possible and effective. There are many webchats software tools available – Zendesk, LiveAgent, ClickDesk, Chaport, LiveChat, UserLike, Podium, HubSpot Live Chat, Freshchat, Ada for Chat, Zoho Desk, Genesys DX and many more, and the list is expanding, as the significance of these live chat apps is increasing rapidly. Key Features of Website Chat Software Be it any live chat software, there are certain major characteristics that ought to be a part of the tool. Yes, there could be additions or deletions depending upon what the organisation needs, based on their customer interest, but the following general ones will be there: Chatbots to carry out chatting with customers without a live person’s presence Proactive chats to interact with customers in real-time, for better sales outputs Operator and chat monitoring Taped responses to be used in prefixed situations for better communication Important performance metrics and key performance indicators Chat rating and routing  Enriched messaging types Customization of conversation flows Mobile responsiveness and optimization Instant and accurate replies to queries with machine learning Proactive chat invitations Answers in the form of live chat, emails, messages, tickets etc. Advantages of Using a Live Chat App or Live Chat Website There is much more to mere chatting that these web chat tools offer. Here are the key benefits that they offer: More conversational than emails etc. Caters to changing client requirements Increases chances of conversion to sales Captures leads and showcases products in an attractive way Helps in segmenting visitors for a better proceeding Easily integrates with third-party tools, CRM, chatbots etc. Engages with clients and visitors in a contextually appropriate manner Fastens the completion of shopping from carts Timely and flexible support by the service taskforce  Self-sufficiency in finding answers with the help of chatbots Round-the-clock support increases the range of customer service Enhanced customer satisfaction Organized view of the client journey Real-time monitoring of customer activity Easy sharing of knowledge A Good Read: The Best Live Chat Software Of 2022 How to Add Live Chat on Website Free Adding live chat through websites and applications seems difficult but it doesn’t take much time. There are several free tools that are available and easily usable – Website Chat Widget, Live Chat Agent Assignments etc. Chatting live on website is possible by installing chat widgets. These chat widgets are simple lines of code that can be easily installed on your website. This code will put a chat icon on the bottom right corner of your page, onto which clients can click and chat with either a live person or pre-recorded chatbots. If required, the bots can transfer the conversation to a live person, if there is a need for further discussion. Today, clients are getting used to live chat software and it is helping both ways round – businesses are getting increased sales and customers are getting satisfaction and instant replies. It is a good deal, isn’t it!

In a ‘sales-driven’ business world, a sales funnel is a predominant terminology that must be ingested well into your system. Grasping everything about a sales funnel is primary to managing prospects and leads, in an effective manner. But, as customer likings change, the sales funnel processes may undergo a change. A sales funnel showcases the entire sales journey of a customer right from identifying the brands to the final buyout but thanks to modern-day technological evolutions, there are continual changes being noted in today’s sales funnel operations. Let us glance through the fundamentals of a sales funnel, how it works and how effective it is in converting leads into sales and growing business multi-fold. What is Sales/Purchase Funnel? A sales funnel is also known as a purchase funnel or revenue funnel. It is a visual representation of the client’s journey, showing the sales procedure from awareness to action. It is a marketing terminology that portrays the different steps that the customer or any involved stakeholder takes, during the entire purchase process. The reason why it is called a funnel is that it narrows as more visitors go through it. There will be an increased number of prospects at the top of the funnel than concentrated buyers at the other end and hence the shape and concept of a funnel exist. There are multiple sales levels to a sales funnel – top level, middle level, and bottom level of business seo services a funnel, based on the organizational sales policies. Why is Sales Funnel Important? It is needless to emphasize how important is sales to any business economy and how important it is to convert all possible prospects into actual leads and into actual buyers. Else, businesses usually witness the dropping off prospects without getting converted into actual buyers. There comes the crucial role of a sales funnel. It assists in understanding the pulse of the potential buyers, their trends, patterns, and possible requirements. These insights would be helpful in taking the appropriate steps for forthcoming marketing activities, messaging techniques and other relevant processes that could help seal a deal successfully. It could also help in identifying the loopholes in the entire process that are possible the loose areas from where the prospects are getting dropped off. The key reasons why a sales funnel is important are: Delivery of the right information at the right time at the right place Synchronization between the marketing and sales teams Saving time and efforts Efficient business closures and profitability Increased conversion of leads into actual clientele The Four Main Sales Funnel Stages As the shape suggests, all customers or prospects must pass through different stages of the sales funnel for garnering the best of output. All these stages have their own significance based on the customer’s mindset at that moment and that is very crucial. Here are the four major stages of any sales funnel: Sales funnel (Courtesy superoffice.com) Awareness This is the first stage of the funnel where the prospects become aware of your products, brands, and service. It could be through social media, emails, tweets, advertisements, reading your blogs, finding your website through a Google search, hearing from a colleague, etc. Once they move on, it is up to your own marketing capabilities to interest them further. Interest Once the prospects have known about your product or service, it is up to their interest levels if they want to proceed further and evaluate it or stop thinking about it. They may want to research it further to understand if they are making the right choice. They may compare it with peer products and that is where it is vital to convince them that you are the best choice. Desire/Decision Once the prospect is interested in your offering, there will be more of understanding the pricing schemes and delivery deadlines. At such times, remaining in contact with the prospect through phones, sales pages, etc. may help big time in preserving their interest. You could give them your best offer – free shipping, a gift, discount code, etc. that could compel them to be your customer. Action This is the final lap of the funnel where the prospect can turn into your customer, if interested. Here, it is important to take the necessary steps to ensure they don’t lose interest and change their decision. It is also important to seal the deal in such a way that the customer sustains loyalty and comes back for more business with you. You could invite the customer for feedback, offer yet another lucrative deal, offer free maintenance and support etc. Key Sales Funnel Strategy Guidelines It is very important to follow the below-mentioned guidelines to ensure an effective sales funnel and to build it in a fast manner: Collect data and analyze your customers in-depth Capture your audience’s attention and allure your prospects Post a range of marketing material of different social media platforms Create an attractive landing page that communicates who you are Have more of email campaigns that can communicate one on one Keep communicating to your prospects or customers through emails or any other media As you reach your prospect, give something of value to them Offer them product demos, free trials, special discounts etc. Keep checking measures and metrics at all levels of the sales funnel Ensure all your social media posts have a relevant call to action Key Tips to Measure Success of Your Sales Funnel However much we try, is it possible for us to manage and monitor the sales funnel activities manually? Absolutely not. It is important to have pre-defined measures and metrics that can calculate the progress of your leads and how well are they converting into an actual business. It can also help analyze the loopholes in your sales funnel and possible remedies to the same, that can accelerate the business flow and revenue growth. Here are some key measures that can prove of great value for assessing your sales funnel progress: Customer retention rate – check if your customers are coming back for more orders or is it simply a single time business Lead velocity rate and conversion rate – growth in leads and rate of conversion of leads into actual orders, for better conversion strategies Time spent on all stages – this helps in ascertaining the time that you need for each stage of the sales funnel, helping in shortening the average sales cycle Opportunity count – to check the ratio between the prospects that entered the sales funnel till the last stage of conversion into customers A Good Read: How Marketing Funnels Work (The Easiest Way to Create One) Difference Between Marketing Funnel and Sales Funnel Both these terms – marketing funnel and sales funnel are quite synonymous with each other, and they have common traits and work hand in hand with each other. But there are certain distinct characteristics that set them apart. Here are they: Marketing Funnel Sales Funnel A procedure to convert a lead/prospect into a customer A system that assists a prospect from the marketing phase to conversion Has a stringent focus on brand image and recognition Has a stringent focus on enhancing sales and doing more business Creates more of consumer interest Maintains consumer interest Marketing and Sales funnel (Courtesy magenest.com) An Effective Sales Funnel Example A brick-and-mortar sales funnel Visitors at the start of the funnel come by the store Some of them walk in, moving further in the funnel A visitor likes an area of shirts and goes through them, this is the next step He/she chose five of them tries them and moves to the payment counter, here approaches the end of the funnel He/she pays for the stuff and leaves the store, this is the end of the funnel Sales funnel There are many organizations like Netflix, Groupon, Help Scout, Basecamp etc. who have implemented the sales funnel in real-life and enjoyed its benefits.

The Software as a Service (SaaS) model is in great demand today and it continues to spread its wings. As it grows, the need for Search Engine Optimization (SEO) gets stringent. Most SaaS business infrastructures is looking at robust SEO practices to extract the best out of them. It is not easy as it looks. There is a lot that goes behind implementing SEO for SaaS companies. Before we move on to understanding the intricacies and techniques associated with it, let us quickly go through what SaaS SEO is. What is SaaS SEO? SaaS SEO refers to the procedure to optimize the SaaS website, enhance the organic traffic for a SaaS business model by getting top rankings based on specific keywords and create content to allure prospects and drive traffic. An effective SEO strategy for SaaS focuses on enhancing your marketing website and activities to help you reach out to an increasing number of target customers and prospects. A combination of various techniques assists in getting good ranks during searches. SaaS SEO consultants begin by perceiving the customer’s budget and scope, and their intent, and then play the role of an experienced partner in ensuring that the client is in the right frame of direction. A proper diagnosis is done to ascertain focus and effectiveness. Multiple SaaS organizations revert to performance marketing to garner increased client traffic but realize later that it stops giving results once efforts are stopped. Hence, it is important to have a SaaS SEO strategy that can drive steady traffic and increase organic growth. Key Importance of Technical SEO for SaaS SEO has been an important factor for almost all organizations and its importance for SaaS organizations is highly evident because of the following reasons: It offers an effective result and organic growth over the time to come It works in sync with omnichannel marketing, content marketing, email marketing etc. It lessens your SaaS cost per acquisition It offers great digital support and hence does not ask for a local SEO base SaaS SEO depends on different KPIs like CAC, MRR etc. It gives more emphasis on forecasting and working towards an objective There is a cross channel focus that offers a good conversion ratio Major SaaS SEO Ranking Factors There are certain ranking factors that are instrumental in finalizing the page rankings on Google and hence are a must to study. Here are they: User Engagement Metrics – The way in which visitors interact with the site, the duration for which they stay, the number of clicks and the pages they view, engagement levels, etc. Link Profile – Link another domain/site from your content, organization of internal and external links, domain authority for domain and page, etc. Onsite Content – Details of onsite matter and its usage, target keywords that are important, positioning of keywords, optimization of keywords, etc. Technical Structure – The speed at which pages load, the site’s architecture and configuration, search engine rankings, actionable insights, etc. How to Create an Effective SaaS SEO Strategy? There are certain pre-determined steps that can assist in creating a robust and well-defined strategy for SEO: Prepare for a foundation workshop to extract the basic needs that are required for working out the SaaS SEO strategy Make a detailed keywords list and competitors list that can help in further actions Set priorities to the keywords and map them to the customer patterns Extract the best SEO opportunities and analyze them Create your own group of topic clusters Perform a detailed keyword gap analysis Finalize the SaaS SEO strategies that must be implemented Different SaaS SEO Strategies Involved SEO Site Audit An SEO site audit refers to a procedure that analyses the relationship between the search engine friendliness to the best practices. It finds out the basic problems that can affect the organic search results. It extracts the different methods that can help in enhancing the position of SEO elements and get measurable results.  It must be an end-to-end audit that encompasses all components that lie in the line of SEO strategy. It must be easy to grasp and the suggestions that the audit brings out must be action-driven and implementable. Keyword Research To find out which keywords are being used in Google or another search engine, the most is Keyword research. The main objective behind keyword research is to do a detailed analysis of what these keywords can get for any SaaS business. It could give you reasons for why this keyword is being searched for and what benefits would it garner. Once the list of main keywords is ready, there are different tools that can extract data based on the keywords. That list of keywords can be acted upon and enhanced based on further inputs, for SEO strategy creation. On-Page SEO On-page SEO refers to the optimization of independent web pages for better ranking and higher traffic. It points towards the content and source code that is to be optimized. This updates your pages for further enhancement that may have more focus on keywords, image optimization, more readability in content, and enhanced links to internal/external pages. It ensures that the content is of decent quality, the source code and website are accessible and there is good organic traffic. This offers a great deal of value to the clients and increases visibility. Technical SEO Technical SEO is meant to optimize your site to ensure easy crawling by Google and other search engines. It betters the user experience with faster loading, responsive nature, and loyal clientele. Since all involved parties are technically sound, it is imperative to have a technical SEO upright. Technical SEO is important because it is the base of other SEO methods and hence impacts them all. It includes different processes like search engine crawling, indexing, adding internal links and markup Content Marketing Framing the content marketing strategy is an advanced phase of SEO for SaaS. It focuses on the client that you are targeting, the keyword search, and the content that can offer good SEO results. Having a good content strategy needs a look at your website and the basic keywords that must be attended to. Content must be thoroughly thought out and well-organized so that there is a relevant and organized structure that is created. Content strategy and marketing play a crucial role in all phases of the sales funnel and hence need focused attention. Link Building When it comes to SEO for SaaS, link building is very important. Creating backlinks with good quality is necessary for content promotion. Whenever any links are opened, it is essential that it creates a series of back links to promote the website/application further. As a special part of SaaS SEO, creating healthy and fruitful links is an integral part of SEO. This attracts clients and prospects to go to the main website and thereby increases organic traffic. SEO Analytics As a part of SEO analytics, all activities must be measured, and results must be analyzed. Only then can the outcome be worked out in a positive manner. You can garner deep insight into the pool of information that is created by measuring the respective key performance indicators. Search engine traffic and ranking, organic traffic, conversions, rankings, and lead conversion must be measured with appropriate numbers to ascertain the uptrend or downtrend in the final SEO results. This shows search engine optimization help the productivity and profitability in the efforts driven by activities by SaaS SEO. Saas SEO Case Study The SaaS business model has been doing great and to make it sustain its supremacy, SaaS SEO is a must. There are many SaaS SEO consulting agencies that offer exemplary service in terms of enhancing the SEO status of organizations. Just the way SEO is to the world, it is of high-end importance to the SaaS business circuit.

A small business could have been running for years or could have just started – it needs effective business marketing to excel and sustain in this competitive world. The major reason is small seo service provider businesses do not have the same number of resources as large ones do. Each small business has its own niche to carve, its own strategy to implement. Hence, it is highly important that these small business marketers develop and implement well thought of marketing strategies to successfully run their business. Small businesses have been the fundamental backbone of the local economy and local business marketing is the same for executing it effectively. Implementing best practices, guidelines and quick tips for marketing small businesses are what forms the crux. Before we delve deeper, let us understand what small business marketing means. What is Small Business Marketing? A variety of marketing strategies that can be leveraged to have smooth communication with visitors/clients can be termed as small business marketing. It includes different ways like social media, paid advertising, email promotions etc. This specialized type of new business marketing will help garner an association between clients and the organizations, alluring the customers to come for more. Marketing for the small business is especially meant for increasing brand awareness and turning good quality leads into potential sales. Since the size of the business is small, getting across more visitors and acquiring more resources comes up as a challenge. There is so much that must be analysed – geographies of clients, their liked products, decision-making criteria etc. Answers to these criteria questions can decide on what marketing strategy must be adapted. It is not only a single process that can bring results. It must be a seamless combination of many well-thought-of activities that can help spread business far and wide. Key Features of Fastening Marketing for Small Business Small business units have their distinct set of characteristics that set them apart – smaller market area, limited access area, less resources, restricted budgets. Designing for their marketing needs is special and needs to take care of these characteristics. The marketing kit must include essentials like  proper plan  budget figures  quality-rich product/service  strong marketing materials  professional brand image  attractive website  competent database A Good Read: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Effective Ideas to Facilitate Small Business Marketing Understand Your Target Audience and Clients Well Prior to implementing marketing strategies, understand your target market well. If not done well, the efforts are bound to go in vain. Differentiate Between Marketing and Advertising Stakeholders sometimes tend to get confused between marketing and advertising. They don’t mean the same. Marketing can be done in multiple ways, and it does not limit itself to advertising the brand. Set Proper Goals, get a Website, Stay Organized Extracting organizational goals in terms of business revenue, targets, profit, expenses is essential. Having a crisp and smart website is the key to getting recognized. Having a planned schedule with a detailed to-do list helps big time in good marketing. Go In for Inbound Marketing Attract your clients with effective content so that they help in getting more business and accomplishing objectives. This is the inbound way of marketing – through SEO, blogging, Facebook Ads, referral ads. Create Interesting Landing Pages and Website Content Finally, it is the website and the landing pages that attract customers to the product. It is smart to create pages that can easily allure the clients. Quick Tips to Fasten Your Marketing Business Be a part of networking events Manage public relations effectively Make the most of social media Keep different events and seminars Focus on relationship nurturing approaches Sharpen team marketing skills with advanced techniques Perform business promotion on free sites and directories Promote brand through online competitions and prizes Have better online recognition with your own logo Have in-person marketing and advertising Go in for social media and internet marketing Offer incentives, commissions, discounts, and coupons These are some of the popular marketing strategies for small business that have worked well. There could be many more. Small business marketing is the key to garnering increased business, a good client base and enhanced revenue. Expert services giving affordable SEO for small business can help a great deal in getting the best of results.

Searching for apps, games etc. is best done through app stores and all our app stores are stuffed with a variety of apps. Majorly on the two popular play stores – Apple’s App Store for iOS devices and Google Play Store for Android devices, having your app distinctly recognized is a tough task. It needs special techniques to do so, since it is important for your apps to be ranked high on these app stores. The higher your app ranks in the search results, the better is its visibility to the visitors and customers. This has a direct impact on increased traffic to the official app page. One of the best ways to optimize mobile apps is through App Store Optimization (ASO). Let us understand what it is, its key advantages, why is it essential and its best practices. App Store Optimization – An Overview App store optimization (ASO) is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads. It is also known as Mobile App SEO, App Store Marketing. ASO is a technique in which mobile apps are optimized to garner higher ranking in the search results of the app stores. Intended to be SEO for app stores, it is influenced by major components like app name and title, keywords, description, subtitle, number of downloads, ratings, and reviews. App ASO needs a detailed understanding of the targeted client base and has a focus towards Increasing brand exposure and volumes of app reviews Getting positive reviews and ratings Engaging potential users Diversifying marketing channels Enhancing the ranking of mobile apps on app stores The way internet marketing teams leverage SEO to rank their web pages in the search results, ASO is more like SEO for apps that is meant for taking the app on the top of app store search results. ASO is for mobile apps while SEO is for websites. Why is App Store Optimization Essential? Most apps are reached through app store searches, and it becomes the most sought-after method for finding new apps. App SEO comes out as an essential ingredient for reaching out to the most desired apps. ASO is required to get a successful ranking of your apps in the play stores and thereby, reach out to a larger and potential customer base. Amidst stiff competition, it is vital to have more of downloads and trustworthy users. Your app must be easily accessible by the right users. Boosting your organic growth and understanding how users are looking for apps is important. And for that, ASO comes out as the right option. Key Advantages of Play Store Optimization · Enhanced Visibility in App Stores Users cannot download apps if they are not readily visible. Optimizing your app store is apt for showcasing your apps with a higher ranking so that it is easily accessible by the correct audience. · Increased Organic App Downloads App store optimization is bound to increase organic installs for a long term. Potential customers, while searching for their desired keywords, will come across your keywords. · Reach Out to a Worldwide Audience Users, from all over the world, can now access your apps in other languages through the localization process in ASO. Your app can go global and increase its customer reach. · Decreased Expenses on Advertisements and Increased Revenue Focussing on organic growth with ASO can help in reducing expenditure on advertisements. It also increases revenue growth by listing the apps on a higher ranking and attracting a greater number of users. · Drive More Conversions Implementing an effective optimization strategy for the app store can directly lead to more conversions from visitors to users and customers. Best Practices for ASO Create a detailed, transparent app store optimization approach Perform keywork research and place appropriate keywords for your app name Utilize a descriptive title and effective description to the app Choose the appropriate category Leverage app store analytics for detailed insights Make use of good quality screenshots and icons Focus on getting positive reviews As We Wrap Up App Store Optimization is an indispensable ingredient for your apps. It can be clubbed with social media promotions, paid advertisements to offer a complete strategy. It is a affordable seo services continual process that must be thoroughly researched, tested, and tried to stay abreast with the competition. For effective implementation of app store SEO techniques, having a proficient mobile app marketing partner would be of great benefit.

“It is much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg For any website or mobile app to do wonderful business, only getting increased traffic isn’t enough. Having a good conversion ratio in the form of orders, form filling, giving contact info etc. is highly important. If the traffic doesn’t convert into any of these, it is not much useful. Conversion rate is an important element in your website calculated by taking the number of conversions and dividing by the number of total interactions that can be tracked to a conversion during the same time. It is the percentage of visitors acting on the website. Organizations find it difficult to have a good conversion rate and how to boost conversions is a matter of concern for them. Visitors may act or may not. Some may convert into leads, subscribers, customers, or register themselves. Some may not. Having a good seo professional conversion ratio showcases an increased level of trust, usability and popularity of your website or mobile app. But it takes effort to enhance the same. It is not advisable to haphazardly take actions for increasing the conversion ratio. Planning and implementing it properly, under the able guidance and with the proper plan of action can offer great results. Here are some effective ways that can be a sure shot of success to boost conversions. How to Increase Website Conversion Rate? Create an Effective Sales Funnel A sales funnel is a visual representation of the client’s journey, showing the sales procedure from awareness to action. The conversion goals keep changing as your prospect goes through different channels of the Sales Funnel. Going through the sales funnel helps the prospect in creating trust, security, and assurance of a positive conversion. Add On Live Chat to your Website Usually, when prospects visit the website, there are queries bubbling in their minds. At such times, a live chat is what could prove useful. These tools, driven by either human chats or chatbots, are ideal for reinstating trust in visitors and converting them into customers. Keep the Design Sharp and Away from Unwanted Elements With the intent of offering the best of information, sometimes, the forms are just too cluttered and filled with unnecessary elements. This confuses the users and tends to take their interest away, instead of alluring them deeper into the applications. Keep limited and useful fields to keep it smart and crisp. Showcase Skills Through Reviews, Testimonials, Blogs, etc. For them to instill trust, users must see certain proof of elements to understand the website better. This can be done by regularly putting documents like blogs, case studies, testimonials, reviews, etc. Have a Smart Social Media Presence After all, it is the social media that prospects resort to when it comes to reviewing everything about any business. Having a positive and strong impact on the social media platforms gives a good review to visitors and they tend to bend more towards a positive output. Perform A/B testing A/B testing also called split testing is a type of testing in which the users are divided into different variations. This testing helps well in judging what suits which kind of users including colors, layouts, design patterns, etc. Prepare a List of Conversion Goals Before you calculate your conversion ratio, work towards a list of conversion goals you will measure to ensure better output. It could be a number of page visits, clicks, form submits, customized conversions, click-on elements, etc. Gather and Analyse User Data The best feedback can be got from data that is collected from disparate users. For getting the correct conversion ratio, it is wise to analyze the user data collected and understand the situation in detail. You could calculate based on certain KPIs and performance metrics. Perform Competitor Evaluation To assess your own performance, it is vital to understand the ins and outs of competitors too. That gives you a fair idea of how their conversion ratio is moving and how are they maintaining it. This way, you can understand the market through the eyes of the prospects and get a better feel of the market. Layout and Performance Optimization of Major Pages Having a good conversion ratio has a direct relation to the performance and layout of pages. A fast and sleek website could lead of multiple conversions in no time and a website that works slowly and has no attractive features may just have visitors popping in and out. How To Increase Landing Page Conversion Rate? Apart from the above general guidelines for all websites, here are some specific ones for the landing pages since that may affect the conversion ratio heavily: Improvise and optimize your page loading speed Give proper focus on a strong and compelling Call to Action (CTA) Create a visually interesting landing page for better traffic and conversion Have minimal text and icons to have higher clarity Perceive user behaviour and create the landing page Deliver valuable and interesting content Remove all other distractive elements Have live chat available on the landing page Keep interesting and personalised ‘Contact Us’ content How To Increase Mobile Conversion Rate? When it comes to mobile devices, increasing the conversion rate includes all the above steps but a few more, specific to mobile devices, here are they: Keep Buy buttons easily available Have on-page product recommendations Use more of item images for better clarity Ensure responsive design and easy navigation Keep it simple and smart Make best use of campaign triggers Offer instant payment methods Use compelling CTA Ensure complete privacy and security A Good Read: Meta Research Reveals Conversion Optimization Best Practices “Our conversation rate has to go up before our conversion rate can go up.” – Reggie McNeal. How very true! Boosting your conversion rate is of prime importance for websites and mobile applications. It is key to maximizing RoI, increasing leads, growing sales figures, and getting the best of results in your business. The guidelines above are effective enough to show you how to boost conversions. Apart from modern-day techniques like digital advertising, social media marketing etc., it also depends on a particular organization, its goals, stakeholders, target audience, geography, technological skills etc. to exactly determine what could be the best way possible to get the best conversion ratio.