#onlinedata

Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times. In Market Research the critical and time-consuming process is data collection. For all these years face to face methodology was the most preferred mode of data collection. Somehow online research never gained its required popularity in India like other geographies. But we at ResearchFox were able to transform Qualitative and Quantitative methodologies to online modes during the lockdown period. Just when the awareness about Pandemic was starting during February- 2020 we started our In-Depth Interviews through Video Calls. By March 2020 most of our Quantitative Data Collection was happening through Online Panels.

During the Dutch Design Week in Eindhoven I went to the Fontys Factory WAREHOUSE. This is a collaboration by two different educations: Fontys ICT and Fontys Academy for Art, Communication and Design. This is not a logical combination and that's what triggered me to go there. 

When I went there, an ICT student showed me around. From the beginning I was very impressed and here's why: it was al about recycling but not normal 'boring' recycling, it was about data recycling. Since design is changing it is al about its functions, matters and shape. And what the WAREHOUSE assumes: shape is data. They are able to translate any shape into something digital. Data is something very actual, it is everywhere and also in the newspapers it became a very popular subject. 

So what do they do. The Art students came with different ideas about ways of data recycling and the ICT students made this into a real object. There are two things I thought were very interesting. One of them is the canvas bag. On the bag is a photo of a canvas bag with RECYCLE OR DIE on it. Because this was a photo, which is data, and now they used it on a bag, it was recycled. Another cool thing was a wall of data from different peoples 'computer trash' sorted in a cool way, and because those were peoples data, this also was recycled.

My conclusion: I though this was very impressive because it was recycling in a whole new way.