HOW TO INCREASE RESTAURANT SALES?
In today’s times, the restaurant industry is highly competitive, and customers have numerous choices in the restaurant for dining out or ordering.
To beat up the competition, there are many ways that everyone should plan and strategize the goal for increasing sales of the restaurant.
· Turn your existing customers into promoters: Treat your customers well and in return they will spread the word about how good your restaurant is. When they visit your restaurant , try to recognize them, what they previously ordered, what reviews they gave, and how you worked on them.
· Upselling: Upselling means convincing customers to upgrade their current purchase and buy more items. No matter how your business or restaurant is doing still you want to increase the restaurant sales. One of the easiest way of doing this is through upselling.
· Improving the table turnover rates: You must had customers at your restaurant who prefer to dine at your leisure. These customers take longer to leave your restaurant which in turn results in a long queue. In some cases you may even end up losing customers as they might plan on going to another restaurant due to no vacancy at your establishment.
· Social media promotions: The best way to increase your restaurant sales is by harnessing this force and making your presence felt on these platforms. It would help if you created social media pages for your restaurant.
· Providing offers and happy hours: One of the best ways to attract customers to your restaurant is surely by offering offers on special occassions. This strategy will under every circumstances increase your restaurant sales during the festive season. During the time of christmas and the new year, why don’t you offer complimentary rum cakes, liquor chocolates to fill the sweet tooth of your customers? Complimentary items and offers always tend to attract customers.
· Leveraging online ordering: Many people nowdays prefer to order food home, rather than going out. Offering online food delivery would help you increase your audience base and enable you to reach out to potential customers. If you have a limited seating space or are short on servers but have enough kitchen staff, you can leverage online ordering to process more orders and increase the restaurant sales.
· Offering the smaller plates: Customers today, instead of ordering full meals are increasingly opting for” mini meals”. Hence, it would be best if you also consider providing a higher number of smaller dishes or options to chose from, for your customers. The variations must include items that can be eaten as snacks, or that can be shared amongst a group of friends.
· Hosting events: You can organise karaoke nights, comedy nights, a guest performance and can host various exciting events that will bring your customers to visit your restaurant on that particular day.
· Claiming your business on google my business: Getting featured on google will increase your reach because it will be easier for your customers to find you on the internet. It will prominent your customer experience if they see your restaurant on google from where they can directly call or locate your restaurant on google maps. Encouraging customers to leave potential reviews on your business would also help attract potential customers better.
· Pricing it right: The menu need to be priced carefully. While deciding on the menu pricing ,you must keep in mind the menu’s food cost, your location and your target audience. If your target clients are college students, your prices must be relatively low. On the other hand if you are targeting customers for your fine dining restaurant in a posh area, then you can keep the prices relatively high.
· Offline marketing: Both online and offline marketing should be given due importance. However merely focusing on online marketing and completely ignoring offline marketing which involves the distribution of flyers and pamphlets can seem to be a significant concern since there are several people especially aged people who are not so proficient who still prefer to follow hoardings and read newspapers and pamphlets to keep themselves aware of the new restaurants in town.
· Updated website- Online marketing: Considering the increasing use of technology, the reach of online marketing has gone ahead to push the borders of marketing itself. Make your presence felt on the social media pages, upload pictures, update your pages and website on time so that all your present and potential customers are aware of all the new insertions in the menu, the latest events that your restaurant is planning to host.
· Insuring a stellar guest experience: While a restaurant’s product is no doubt an essential factor that attracts and retains customers, it goes without saying that a stellar experience will have a lasting impression on your customers. Let your customers feel comfortable and at home, serve them food with care and live upto their expectations. Surprise your customers by giving them a complimentary slice of pizza or a pastry. This will enrich their guest experience generate customer loyalty.
· Email Marketing: Email marketing is also gaining a lot of importance in recent years. This kind of marketing helps you to nurture a long term relationship with your customers, which will enable you to increase restaurant sales. You can send periodical newsletters to all your customers to keep them hitched on all the new happenings at your restaurant.
· SMS Marketing: SMS marketing is a definite way to create a short term relationship with your customers. Whenever you are planning to provide offers at your restaurant, why don’t you send an SMS to all the customers from your database? These messages generally also contain links to online ordering sites. Hence they will compel to visit the website mentioned and order, thus increaing your sales. No one can ignore an invitation directly to their inbox.
· Creating combo meals: Combo meals are a great way to attract customers, especially those who wants to keep it low on their pockets. Try and select your top selling lunch items and pair them with a popular side dish and beverage. You see in popular chains, The couple burgers and french fries with cold drink and french fries. Mc Donald’s is a big example of such combos. Having combos will not only help attract customers but is also a great way to club your high profit yet low selling items with the low profit and top selling dishes.
· Communicating with your employees: Asking your staff and employees what they think about the changes that must be brought in the restaurant is the best way you can run your business and increase your restaurant sales.
· BTRESTRO provides a customized solution when it comes to finding ways of increasing sales in your restaurant. It is all-in-one that gives the best solution to manage and administrate your restaurant with complete monitoring. Keep an eye on all the branches of the restaurant.
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