#one pass

Google isn't just offering a discounted commission to woo subscription content providers, however. The main attraction Google is offering is full access to One Pass users' personal data, with only an opt out option for those who don't want to participate. Just as Apple's subscription model is similar to existing sales in iTunes, Google's new model is based upon its legacy as a web advertiser. The company has demonstrated little real interest in selling Android apps, preferring instead to have developers use its AdMob mobile ad network to support their work. That's why the developer of Angry Birds called exclusive ad-supported distribution of its app on Android "the Google Way." The problem for users, apart from privacy concerns, is the the Google Way doesn't really encourage quality content. As is evident both in Android Market and on the web in pages monetized by Google, there's an awful lot of low quality content and a fairly low signal to noise ratio that results when anyone can publish without any limits, but there's little opportunity to actually make any money.