#okcwebsite

Developing a solid branding OKC strategy for your company is crucial to creating a compelling brand identity and cultivating brand awareness. Every detail of your branding materials should be carefully crafted to provide a great user experience, including your website’s favicon.

What Is A Favicon?

A favicon is a small image, usually 16x16 pixels, that represents your brand. It commonly replicates an existing logo design OKC and should be simple and easy to understand at a small size. A favicon shows up in a variety of places:

●       Tabs above the address bar

●       Search engine results pages (SERPS)

●       Bookmarks bar

●       Toolbar tabs

●       Search history

●       Recommendations for the search bar

How Can a Favicon Help Your Branding OKC?

Although they are a small graphic design OKC element, favicons are essential for your company’s branding strategy.

Expand Brand Awareness

Your brand awareness is an audience’s ability to recognize your company. The easier it is to visually identify your company, the more likely users will return to your website later. Favicons help build this awareness by making you easily recognizable on the web in various places, such as search engine results pages.

Create A Cohesive Brand Identity

Your brand identity is how you communicate your brand to the world through various materials, such as logo, print, or website design. Users are more likely to interact with companies that have a unified identity. As such, your favicon should replicate the graphic elements chosen during the logo design OKC process and match the rest of your materials.

Boost Your SEO

Favicons help your SEO by improving user experience. Because favicons make it easier for users to find your website, it increases the likelihood that they will interact with and bookmark your site, which boosts your SEO ranking. The higher your website ranks on SERPS, the more visible your brand is to the world.

Invest in Professional Graphic Design OKC

There are several steps involved in curating a compelling brand identity. From the logo design to your business cards, every aspect of your brand identity should be created seamlessly with quality Oklahoma design.

What Is a Brand Identity?

Your brand identity is the visual identity of your brand. Brand identity includes marketing materials with quality graphic design OKC, such as your logo, print materials, website design, and more. When cohesively created, your brand identity communicates your brand to the world. This identity helps make you easily recognizable amongst competitors and builds a bond with your audience.

Developing a Strong Brand Identity

Establish Your Brand

Before you can have a brand identity, you must establish your brand. Your brand serves as the “why” for your business, encompassing your mission, values, and brand positioning statement. Your brand establishes how you want your audience to see you and is the foundation for every other decision you make for your company moving forward.

Start With Logo Design

Your logo design is the first and most important part of your brand identity. The graphic design OKC process will set the stage for the rest of your brand identity. Your logo’s color palette, typography, form, and shape should be carefully considered and communicate your brand within a glance.

Although it can be easy to overlook the importance of a solid logo design, the design elements send specific messages to your audience. For example, a logo with round shapes tends to communicate community, love, and connection. Color and typography also carry weight in how your brand is perceived. For instance, a red logo communicates excitement and boldness. Likewise, sans serif fonts give a modern and sleek feel.

Remain Consistent

Once your logo design is finalized, you can begin working with your Oklahoma design team to create other brand identity materials. The design elements from your logo, such as the color palette, typography, voice, form, and shape, should carry over to other materials. Other identity materials include:

●       Brochures and fliers

●       Business cards

●       Website design

●       Advertisements

●       Packaging

●       Social media

●       Emails

●       T-shirts, hats, and other swag

●       Envelopes and letterheads

Your brand identity should remain harmonious to help you become easily recognizable in various formats and communicate your brand positively.

Build Your Brand With Our Oklahoma Design Team

A custom Oklahoma web design is a powerful digital asset, so you need to make the right choices at every step – including your image optimization. Make the most out of your design by avoiding these 6 image optimization mistakes.

   6 Mistakes to Avoid for OKC Website Images

Mistake 1: Choosing File Types at Random

There are many file formats, each of which has a unique purpose. Make sure to select the right format for each image. For example, most OKC website images are JPGs, but images with transparent backgrounds are PNGs.

  Mistake 2: Forgetting to Utilize Your Photos

An OKC web design’s images are useful for more than visuals. Get the most out of them by optimizing them for SEO. Give each image a descriptive and understandable file name.

Additionally, incorporate alt tags.

  Mistake 3: “Saving Time” When Adding Images

When you find the perfect image for your Oklahoma web design, you may want to add it right away. Instead, make sure to resize and compress them first. This ensures that the files will look their best and not slow down the website.

  Mistake 4: Using the First Photos You Find

Website images are important, so you may want to use any quality photos you find. If you go with stock, there is a chance that other websites are also using them. Consider scheduling a photoshoot. If you do add stock, use unique images.

  Mistake 5: Adding Images Just to Have Them

Because they help you connect with your audience, it can be tempting to add images wherever possible. Make sure to only include images that improve the design. Relevant visuals will help you create a positive user experience.

  Mistake 6: Keeping or Discarding Data Randomly

Every image has meta-data, which can be pretty dense. Focus on only keeping the meta-data

that is useful. Cutting unneeded data can improve site speed while retaining important information can boost your SEO.

   Create Your OKC Web Design