Odakyu HALC anchors this stretch of Shinjuku, its name taken from the Odakyu Electric Railway, which operates the adjacent Shinjuku Station terminal and a department store chain serving western Tokyo and the Odawara line. Shinjuku Station itself handles more daily passengers than any other station in the world, a distinction recognized by Guinness World Records, with multiple operators including JR East, Odakyu, and Keio converging on the complex. The green Lake ALSA sign advertises a consumer finance company, one of many such lenders that took root in Japan during the postwar credit boom. A fenced smoking area, common near Japanese train stations since indoor and street smoking restrictions tightened in the 2000s, occupies the foreground plaza, reflecting Tokyo's approach of concentrating smokers in designated outdoor enclosures rather than banning the habit outright.
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