Jessica Minh Anh at NYU - A new kind of role model
Jessicaâs presence at NYU reflects a global shift in what leadership looks like. No stunts, no scandals â just cross-industry impact. From high fashion to hydrogen power, sheâs helping shape a generation of purpose-driven disruptors.
Jessicaâs lecture at explored:
Disruptive branding principles used by companies like Apple, Tesla, and Airbnb
Immersive marketing strategies with AR/VR, personalization, and blockchain transparency
AI-driven design and humanoid robotics as brand extensions
And the use of sustainability as a growth engine, not a cost center
She illustrated these ideas through global case studies:
Runway on the Runwayâ at JFK Airport on the opening day of New York Fashion Week with DHL Express, highlighting the global sustainable supply chain.
The worldâs first solar-powered catwalk at Gemasolar Power Plant (Spain)
The worldâs first sustainable ocean catwalk aboard Costa Toscana LNG-powered ship
The session concluded with a live Q&A and a creative challenge: students were asked to design their own tech-integrated, sustainability-focused runway, based on the branding frameworks Jessica built over the past 15 years.
âJessica is a pioneer who bridges fashion, tech, and sustainability,â said Maria Steve, a Masterâs student at NYU Tandon School of Engineering. âHer ability to connect across disciplines and inspire real-world change is extraordinary.â
Another student, Dheeraj Maske, added: âShe gave us practical strategies to build brands that matter â and showed us how to lead with creativity and conviction.â
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Jessica Minh Anh taught branding at New York University
Last week at New York University (NYU), students expecting a conventional lecture got anything but. Instead, they were immersed in a masterclass on disruptive branding, tech-driven solutions, and sustainability as a business strategyâled by Jessica Minh Anh, the trailblazing producer behind the worldâs most iconic fashion shows and high-impact sustainability projects atop landmarks like the Eiffel Tower, Londonâs Tower Bridge, PETRONAS Twin Towersâ Skybridge, Hoover Dam, and Grand Canyon Skywalk.
Renowned for highlighting sustainability by turning JFK Airport (U.S.), Gemasolar power plant (Spain), Costa Toscana LNG-powered ship (Italy) into gravity-defying catwalks, Jessicaâs real-world expertise in visual storytelling provided students with a blueprint for success in todayâs hyper-connected, tech-driven business world.
Academia or industry? This is a question that every grad student is asked at some point regarding their career plans. As tenured academic positions become incredibly difficult for the bulk of life science graduates to obtain, industry is an attractive alternative that provides a wealth of different opportunities. These jobs are an obvious choice to apply the skills accumulated over the course of a PhD, but there are even more opportunities available outside of the traditional academia/industry dichotomy for those looking for something a little different. PhD scientists are trained to be highly technical leaders, a skillset that is in high demand in many defense/military positions. The Department of Defense (DoD) is always looking to recruit highly specialized researchers to work on projects of national importance. These roles allow researchers to be involved in cutting edge work that has a direct, near-term impact while serving your country.
Since starting graduate school, I have had an interest in working for/with the military as a researcher but was never able to interact with anyone who had direct knowledge of how to break into the field. Scholarships such as the NDSEG are widely publicized and allow graduate students to work on topics of national importance, but I was looking for something more involved with day-to-day military operations. A chance Google search revealed that the Navy uses numerous internship programs as pipelines for new hires. I applied for an NREIP internship and was fortunate enough to be selected to spend the summer at a Navy lab. NREIP internships are available to undergraduates and graduate students alike and involve working alongside a Navy mentor for 10 weeks to get a glimpse of how the DoD does science. My internship has me working with the Naval Medical Research Unit garrisoned at Wright Patterson in Dayton, Ohio. I am working in their Environmental Health Effects Laboratory which is in charge of investigating the effects of chemical exposures on military personnel. I have been tasked with developing a high-throughput analytical chemistry workflow that will allow the Navy to rapidly screen many different environmental exposures to assess how service members may be at risk. This new procedure will directly support and inform the military during their operations to help keep soldiers, sailors, and airmen safe and effective. During my time here, I have interacted with many Navy officers as well as civilian employees who work together in a tightly coordinated team to achieve their mission. The unit has researchers from many diverse backgrounds including biochemistry, physiology, physics, neuroscience, biomedical engineering, and psychology. Since the team is incredibly multidisciplinary, scientists are able to step outside of their comfort zone and gain experience in different fields if they choose. In this way researchers can build their resumes to move up within the organization or to transition into other scientific specialities.
Opportunities exist for those looking to serve in and out of uniform. The Navy recruits life science PhD graduates as officers to act as biochemists, microbiologists, and aerospace physiologists. In these roles they use their scientific knowledge to complete a wide range of tasks such as conducting safety training, running drug testing labs, developing vaccines, teaching at the Naval Academy, performing humanitarian missions, and carrying out basic research. Aerospace physiologists for example leverage their knowledge of biology and the human body to act as aeromedical safety officers. In this role they are in charge of the safety and training of their aviation unit and even have the chance to become rated pilots. These officers typically spend little time conducting experiments at the lab bench, but the knowledge and scientific skills they have acquired during graduate school are still applied every day during operations where they have to identify and solve technical problems. When they do receive research assignments however, they can act as department heads responsible for writing grants and coordinating a large team that conducts relevant aerospace research. PhDâs are also hired as civilians to conduct and oversee research programs of interest to the DoD. In this role they act as PIâs who are responsible for writing grants and directing a research team, similar to a PI in academia. PhD level scientists can work in GS (government service) rated roles or as government contractors. Bachelorâs and masterâs level scientists can also work as contractors to carry out the day-to-day lab work that supports their command.Â
The career fields available in defense research are incredibly varied on both the civilian and military side. Scientists have control over their careers and still maintain plentiful opportunities to secure grant funding and journal publications. Work/life balance is also heavily emphasized which can be a huge benefit for anyone with commitments outside of the workplace. If you are shying away from a job in academia or industry but still want to conduct meaningful research, a DoD job might be a good fit for you!
If this sounds interesting to you, Tweet me @jthoma91 and will be more than happy to answer any questions about the internship process and doing science with the Navy!
Breaking Down Walls: Doctoral Candidate Working at Frontier of Cybersecurity and 3D Printing
October 8, 2018
Fei Chen Places Third in Highly Competitive Falling Walls Lab Pitch Event
Fei Chen is no stranger to breaking down walls. Since she joined associate professor Nikhil Guptaâs Composite Materials and Mechanics Laboratory (CMML)Â four years ago as a research student, the NYU Tandon doctoral candidate has been developing pioneering research into 3D printing and cybersecurity. In 2019, Chen will be the first female Ph.D. student to graduate from CMML and as Guptaâs advisee.
While both are incredible feats, the Mechanical and Aerospace Engineering student sees these simply as challenges sheâs ready to take on. A rigorous researcher, Chen works alongside Gupta to answer some of the biggest security concerns about 3D printing â a field in which many have not yet endeavored.
3D printing is popping up in a variety of sectors, Chen explains, noting that many âcompanies are using 3D printers to make very high-value parts.â Biomedical manufacturers can now easily print materials for their life-saving devices. Aircraft and aerospace designs can seamlessly move from computer to product in a matter of minutes. Even military research labs are implementing 3D-printed parts.
Despite its far-reaching potential, 3D printing is still a relatively new type of technology and currently faces the growing threat of stolen intellectual property (IP) and counterfeiting. Just as anyoneâs computers, servers, or hardware are at risk for hacking, so too are 3D printers, companies, and their designs.
In response to these threats, Gupta and Chen published their groundbreaking research in 2017 in Materials and Design. In it, they detail how intentionally embedded hidden flaws they placed in computer aided design (CAD) files can disappear when printed under specific parameters. If anyone else besides the IP owner and trusted partners attempted to print with these files, theyâd end up with defective parts.
Just this past August 2018, Gupta and Chenâs research team became the first to transform flat QR (Quick Response) codes into hidden 3D features within 3D-printed parts. Using a unique method that âexplodesâ a QR code in a CAD file, false QR tags thwart potential thieves.
âWhat you see in a file is not necessarily what you produce with a 3D printer when you use our design-security feature. You are the IP owner, and you will be the only one that can produce your high-quality part with these features that weâve created. When anyone else tries to produce this part, they would print something that is defective and poor quality,â Chen says.
She presented her research at the Falling Walls Lab contest on September 13, 2018, placing third in the highly competitive international pitch event that was held at the Leslie eLab. Participants had only three minutes to showcase their research and business ventures to a jury. (The event was co-sponsored by the German Center for Research and Innovation New York and NYU Tandon.)
Out of the many applications submitted from all over the U.S., Chen was one of nine entrepreneurs selected to present, and the only student from NYU. Students and professors from universities like Virginia Tech, MIT, Harvard, and Columbia competed, but Chen soared to the top. âIt was a very diverse selection of participants, working in distinct areas, including sociology, artificial intelligence, engineering designs, and biomedical applications,â she shares.
Describing to the audience the prototypes she, Gupta, and their research team created, Chen highlighted the common thread amongst all industries currently using, or thinking of using 3D printing: protecting their IP.
âIn her pitch, Fei tried to strike a similar chord with everyone in the audience, rather than speaking to one specific application,â Gupta explains. âOur societies, economies, and peopleâs lives will be impacted by these threats of counterfeiting and intellectual property, but her findings present greater possibilities for doctors, engineers, and anybody using 3D printing.â
From Curious Student to Pioneering Researcher
Born in Baise, China, Chen spent most of her childhood in Dongguan before coming to Tandon in 2012. Earning her undergraduate degree in mechanical engineering from both Beijing Jiaotong University and Tandon (when both universities had a dual-degree program), Chen quickly fell in love with the school and decided to pursue her doctoral degree here in 2015.
Gupta challenged Chen to explore the little-researched world of 3D printing and cybersecurity when she joined his lab. âEven though people have been developing new techniques and materials, the security concerns hadnât been addressed in much research literature yet,â Chen says. Â Â Â Â Â Â Â Â Â Â Â Â Â
A world-renowned researcher, entrepreneur, and leading expert in additive manufacturing and composite materials, Gupta is an incredibly supportive mentor and adviser to Chen, and adamant that she is the brains behind their studiesâ innovative methods. âItâs important to understand that while Iâm probably the public face of this research, all the work and a lot of the ideas now originate from Fei,â Gupta explains. âOriginally we started this research before Fei joined. We wanted to create this field where people were finding solutions to cybersecurity concerns in 3D printing field. When she came on board, she contributed tremendously.â
Gupta emphasizes that Chen manages the entire project, balancing multiple components and communicating with collaborators, including NYU Abu Dhabi researchers, computer scientists, and the U.S. Army Research Lab. While it may be exciting to be published in respected journals, Gupta and Chen both agree that their work is more about the process.
âIn my experience, itâs rare that you test something and it works immediately. It always takes so much time, and many trials and little steps,â Chen says. âI donât think that thereâs any problem to that, though. Itâs a good way to create new knowledge and inventions.â
She shares this advice to the high school students she mentors in the Applied Research Innovations in Science and Engineering (ARISE) â the K-12 STEM program she has been part of for three years. âI tell them on their first day to not worry about things you might see as failures, or if somethingâs not working out, but to enjoy the process and ask as many questions as they want,â Chen emphasizes. âThis is the same for me, you cannot just feel frustrated when this one thing doesnât work. Professor Gupta tells me this all the time: if this isnât working, there may be another way to make it work.â
Now, as Chen prepares for her job search ahead of graduation, sheâs determined to continue working with 3D printing and cybersecurity, and her own mentor sees unlimited possibilities for her. âHer research can branch out to other manufacturing methods, or it can be more focused on cybersecurity methods like encryption tools,â Gupta encourages. âWe donât know where this will end up, but she has a lot of unique ideas that she can test in her future research.â
On Friday, October 12, 2018, Chen will speak at the âAdditive Manufacturing: State of the Art and Trendsâ workshop organized for American Society for Mechanical Engineers. The lecture also features Rakesh Kumar Behera and will be moderated by Nikhil Gupta.
Originally published at:Â https://engineering.nyu.edu/news/breaking-down-walls-doctoral-candidate-working-frontier-cybersecurity-and-3d-printing
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NYU Researchers and Major Urban Fire Departments Partner to Create Scenario-Based Simulation Training for Nationwide Firefighters
In celebration of Fire Prevention Week from October 7 â 13, 2018, we highlight NYU Fire Research Groupâs impact in supporting the firefighters who risk their lives for us daily.
This year, people across the U.S. watched as destructive wildfires raged across California, Oregon, and Washington, and as the thousands of firefighters poured in from all over the country to help contain these fast-moving fires.
Though battling these wildland fires bears its own set of challenges compared to residential fires, firefighters must always strategize and coordinate their efforts to effectively manage a fire from spreading â no matter the location â while also ensuring their own safety.
Yet, researchers at the Fire Research Group at NYU Tandon School of Engineering discovered that many fire departments lack the resources and budget to train their firefighters in the latest advanced firefighting methods emerging out of research centers and from scientific studies.
ALIVE (Advanced Learning through Integrated Visual Environments) is a decades-long effort to bridge the information gap between research and real-life firefighting. Developed by the Fire Research Group under the leadership of Dr. Sunil Kumar, ALIVE is an online, scenario-based simulation training program created by a team of NYU Tandon Mechanical Engineering faculty and scientists working to disseminate firefighting tactics and research-based information to urban and rural fire departments. It is funded by the Department of Homeland Securityâs Assistance to Firefighters Grant (AFG).
Spearheaded by Dr. Prabodh Panindre, a Senior Research Scientist and Adjunct Mechanical Engineering Faculty at NYU Tandon, ALIVEâs interactive online modules train firefighters in diverse firefighting issues such as residential fires, wind-driven high-rise fires, firefighter health and safety, and fire scenarios. Its latest module â Wildland Fires â focuses on training firefighters to manage and coordinate their attack methods on wildfires.
Culling together research, expertise from multiple fire departments and experts, and insight from national organizations such as the Underwriters Laboratories (UL), National Institute of Standards and Technology (NIST) and the U.S. Forest Service, the modules provide firefighters, including part-time and volunteer firefighters, with life-saving and critical information on combating various types of fires.
The modules are engaging, adaptive, data-driven, and live â allowing departments to understand where more training is needed in specific areas. The online training teaches critical firefighting concepts, and lets users immediately apply what theyâve learned to realistic scenarios and quizzes. Even if you select the wrong answer, the program explains why an answer is or isnât the most effective way to address a situation based on scientific research, reinforcing the best actions for firefighters when theyâre out in the field.
Fighting Fire with Scientific Evidence-Based Learning
âWhen we first started the project, it was centered on training the FDNY on high-rise fires,â Panindre explains. After seeing the positive response, the team behind ALIVE spent three years researching its effectiveness on a national scale and discovered that firefighters retained more information using ALIVEâs online modules versus the traditional classroom training. âNow, more than 75,000 firefighters from all 50 states have gone through our training modules. More than 1,000 departments are incorporating these modules into their own training programs,â shares Panindre. Â
One such department is the Houston Fire Department, which has been an ALIVE partner for many years and incorporates the ALIVE modules into their classroom training.
Senior Captain Jeffery King of the Houston Fire Department (HFD), a partner with ALIVE and NYU Fire Research Group, knows the importance of disseminating advanced firefighting research to fellow firefighters, having lent his expertise to ALIVEâs module development for Residential Fires and Fire Scenarios. He shared that HFDâs continuing education program trained their whole department in August 2018 with the Fire Scenarios module, and currently all of its members are using the cardiovascular health module.
âIn the last 15 to 20 years, we have learned more about the science of firefighting, a better understanding of how to do our job, and more about the physiological impact of firefighting â one of those being cardiovascular health,â King says. âThe health and safety of each firefighter is paramount to a departmentâs success. Getting this information out to firefighters through the module is absolutely critical. NYU has done a phenomenal job of taking difficult information and putting it into a format that is easily understandable, deliverable to the people in the fire service, and in a means that can impact whatâs going on every day in fire departments.â
âAround 50-60% of firefighters die of cardiac events,â Dr. Kumar explains. âUsing scientific data and interviews, our module explains how cardiac arrest occurs, the impact of firefighting gear and hot environments upon their health, signs and symptoms, and how to prevent cardiac problems in fire service.â
Managing Destructive Wildfires
ALIVE is currently unveiling its new wildland fire module. Aimed to help first responders and initial incident attack commanders effectively manage wildland fires, the module addresses the unique challenges of wildland fires due to their erratic behavior, more difficult terrain, and dangerous environmental conditions. The NYU Fire Research Group partnered with the U.S. Forest Service (USFS), Los Angeles County Fire Dept. (LACoFD), California Department of Forestry and Fire Protection (Cal Fire), and Barona Fire Department (BFD) in developing the module.
Nationwide wildland fire experts provided insight into the critical issues and training points, including Former Battalion Chief for Cal Fire Pete Scully. With over 33 years of active service battling wildfires, Scully tapped into his vast knowledge and own experiences to distill the best information into the module.
âI thought back to areas where I made mistakes, and my own first-hand experiences as a chief officer regarding how incidents were or werenât properly managed,â he says. âWildland fires can be very intimidating, and often when someone first arrives on the scene that isnât experienced, they donât take the time to manage and size up the big picture of the situation. Often, opportunities are missed. They might be focusing on where the most smoke or most flames are, but thatâs not really where the most efficient use of resources is. This module is designed to get firefighters thinking about managing an incident properly and efficiently.â
Both Scully and Panindre agree that ALIVEâs modules are not meant to replace classroom training, but rather to supplement and complement training programs within a fire department, and help volunteer firefighters gain more training.
Emphasizing ALIVEâs accessibility, Panindre explained that â70% percent of the nationâs fire service are smaller, rural fire departments, yet they donât have the budget or resources of larger departments like FDNY. We tried to focus on helping those firefighter departments who have few firefighters and resources, but want to increase their training. We make sure we can reach them through our modules.â
All ALIVE training modules are free for all firefighters and fire departments. Firefighters can access the free training modules on the Fire Research Groupâs website, and through mobile applications. Fire departments interested in offering ALIVE training to their members can register by emailing the NYU Fire Research Group at [email protected].
Originally published at:Â https://engineering.nyu.edu/news/saving-lives-life-savers
Leading Geotechnical Publication Features Professor Iskander
September 19, 2018
Groundbreaking Research Highlighted in Pile Driver
Long before Magued Iskander became NYU Tandonâs Chair of the Department of Civil and Urban Engineering and a leading expert in geotechnical engineering, he was a student discovering his career path just like the many students walking the halls of NYU Tandon today.
Iskanderâs journey from university student to renowned educator features prominently in the latest issue of the Pile Driver magazine, a publication of the Pile Driving Contractors Association. The magazineâs feature article spotlights Iskanderâs storied 30-year career, tracing his early days as a civil engineer in the Egyptian armed forces, to his doctoral research on the capacity of piles in sand, and up through his current research at NYU Tandon.
Pile drivers, also known as hammers, are devices engineers use to install piles, or poles, into soils to support buildings, skyscrapers, and other structures with deep foundations. (The magazine highlights the latest trends and technologies for pile driving, and reaches a global audience of industry professionals and engineering firms.)
Known internationally for his research on replacing conventional piling with recycled polymeric piling in structures near water, Iskander is also recognized in the article for his development of transparent soil surrogates â surrogates that are used to study the behavior of soils near foundations in model tests. His visualization techniques have widespread impact and applications, with 30 universities having employed them. His present work is experimenting with computer science and artificial intelligence (AI) and its potential to predict pile capacity.
Reflecting on his journey from a young student to his current place at the helm of NYU Tandonâs Civil & Urban Engineering department, Iskander remembers his lifelong fascination with foundations and piling. âI came to America exactly 30 years ago to study foundation engineering. In fact, I wrote my dissertation on the behavior of pipe piles in sand,â Iskander notes. âIt is very gratifying that on the 30th anniversary of me arriving to the U.S. as a student, I have been recognized in one of the top foundation engineering trade publications, and one especially dedicated to piling.â
In the feature, Pile Driver also details Iskanderâs dedication to teaching the next generation of civil and geotechnical engineers, in particular his involvement in Tandonâs K-12 STEM programs. Helping inspire students as young as second grade envision themselves as scientists and engineers, these programs bring authentic tools such as sensors into classroom experiments, engaging students who typically receive less opportunities and resources.
Almost 33 years since he graduated from university, Iskander recognizes that hard work and perseverance are at the heart of wealth and success, and emphasizes that students who take shortcuts seldom reach their goals.Â
He also encourages students to always help others and expect nothing in return: âThose you help may never be able to pay you back, but somehow you will be repaid in full and more.â
Originally published at:Â https://engineering.nyu.edu/news/leading-geotechnical-publication-features-professor-iskander
Professorâs Work Explores Intersection of AI and the Environment
September 17, 2018
Tega Brainâs latest installation uses AI to modify mini-ecosystems
Can artificial intelligence (AI) help researchers, engineers, and conservationists solve our current environmental challenges? This is the question on the minds of many as major companies like Microsoft launch initiatives like AI for Earth and seek out ways to use AI to help environments sustain themselves autonomously.
Itâs also a question that NYU Tandon Professor Tega Brain has been wrestling with in her latest project, Deep Swamp. An art installation that finds itself at the intersection of engineering, urban design, ecology, and machine learning, Deep Swamp features aquarium tanks filled with wetland species and three AI agents named Harrison, Hans, and Nicholas who modify their environments to attempt to attain an âidealâ wetland.
Trained on massive collections of image data culled from the web, each of the AI agents has a distinct goal. Harrison works towards shaping its ecosystem that looks like a ânaturalâ wetland. Hans mimics landscape paintings to produce a wetland environment similar to artistic representations of nature. Nicholas seeks out attention, and optimizes its environment to try to attract visitors.
âEach system takes a photo every few minutes, looks as the photo and asks, âHow close is it to becoming a natural wetland, or to becoming a work of art, or attracting the attention of gallery goers?ââ Brain, an assistant industry professor in Integrated Digital Media, explains. âEach system will reinforce the conditions that score the highest in this process, and then tries to optimize its environment based on these settings.â
Deep Swamp debuted at the Chronus Art Center in Shanghai, China in July 2018 as part of the âMachines Are Not Alone: A Machinic Trilogyâ exhibition. Playing with the exhibitâs theme of âmachinic ecology,â Brainâs installation grapples with the role of AI and machine learning in trying to sustain ecosystems without human intervention. Expressive of her research and work that she deems âeccentric engineering,â Brain hopes her project prompts visitors to consider the complexity of trying to control our environment. âHow ecological problems are framed, and therefore what gets engineered as appropriate âsolutionsâ are thorny questions that go way beyond the technical.â
âWetlands are now seen as a technology, and we often build them to purify water, to reduce flooding, and improve water quality downstream, but historically we havenât preserved them. Theyâre places weâve built airports and parking lots.â Brain explains, who said her past work in building wetlands for urban stormwater treatment inspired her decision to experiment with these ecosystems. âOur understanding of the environment is only partial, yet we continually work with the assumption that weâre able to model, manage, and therefore optimize the environment in certain ways.â
Deep Swamp reveals a tendency that Brain sees to view nature as a machine, a view that is reinforced by our cultureâs celebration of computational technologies. âWe see the environment as data, a model, a thing to manipulate and engineer, but this is just one way to look and engage with it,â Brain shares, noting the environmentâs continual resistance to being fully represented in a technological system.
The exhibit and the Deep Swamp installation will be on view at the Chronus Art Center through October 21, 2018. Brain will also be taking Deep Swamp on tour, as it will be featured in the 6th Guangzhou Triennial in December 2018 at the Guangdong Museum of Art, China.
Originally published at:Â https://engineering.nyu.edu/news/professors-work-explores-intersection-ai-and-environment