#nyc pr

I can’t believe it’s the first day of August! Summer whizzed past me, and I have one month before I return back to school. This week I got a lot of help on crafting pitches from the Media Maison PR staff. Drafting pitches this week just reinforced how much more practice I need do, even on my non-PR days. Also, in order for me to get more creative with my pitches, I need to do some independent research by scouring through the sites and publications I pitch to.

During my social media days, I learned about crucial ways to avoid a social media crisis. It’s scary to think that making one big social media mistake has the power to tarnish your brand. I also learned about being proactive with fans and followers by reaching out to them and creating connections with them.

Through reading various blogs and practicing follower strategy, I’m gaining a lot of information about the industries of our clients. I really hope that I’ll be able to direct this knowledge to my work in PR. I only have a month left here at Media Maison, and I plan on maximizing what I get done here and utilizing the resources I can only find here. Well, here I go!

One of the takeaways from the Superbowl was Oreo's timely social media message during the blackout. They struck gold twice, when they did a tweet for Justin Timberlake. It just shows the inventiveness of social media and when used at the right time it can bring value to your brand.

As I am the PR expert, I do think I'm well placed on giving tips about media interviews. So often I see that CEOs who haven't been exposed to the media fail when speaking about their company. You're expected to be a leader, so you need to act like one.

Here's some tips from my book, For Immediate Release:

1. Know what you want to say and how you want to say it beforehand.

2. Practice and prepare. Poor preparation leads to poor performance.

3. Body language says everything. Don't be awkward or roll your eyes, that's a harsh look. 

I was on Twitter this morning early and saw a retweet from @PRCouture from a girl named Marta. Turns out she has a blog about having an NYCPR internship and just talks about her experiences. Stuff like this is so inspiring because if a girl from Sweden can get a PR internship in NYC I sure can. Here's to some motivation for those cover letters.

Also follow Marta on her adventures in NYC http://martasplanet.tumblr.com/

This song always gets me in a motivational mood. I mean duh

Nati Katz serves as a Manager at the technology practice of Burson Marsteller in New York City. 

Nati Katz is responsible for client Strategic digital PR and communications integration with business goals and measurable KPIs.