Nuzzel Review: 4 Reasons Why Rising PR Professionals Should Download
Perhaps one of the most prominent apps a PR can utilize today. Nuzzel, is a professional news discovery service used by a myriad of top influencers in media, technology, and finance such as PRs and Journalists. The app focuses on what news you fancy instead of what isn’t of your interest. You are given the option to choose the type of news that you would want to read and which relates to your clients on your phone, iPad, and computer. You are also able to filter through your friends, so no more adorable cat videos and selfies. It creates a news feed based on what your friends are reading and sharing.
What makes Nuzzel such an ideal App?
Interestingly, your Newsfeed becomes more relevant and legible and based on what interests you, as PR professionals you’re given the edge to stay on top. Knowing what trends, you can hop onto and what opportunities are available so you are ahead of the game for your clients. If you’ve already downloaded this app, congratulations, you have just decluttered your workspace. Based on the latest updates, you can now see what your colleagues have posted on Twitter, Facebook or even newly added, LinkedIn. This is essential for busy professionals, you can see what topic has been frequently retweeted and what the popular link is for those who have retweeted. It is the best Aggregator of news for both iPhone and Android.
Did you know that Nuzzel was one of the first technology partners of the AMP project led by Google? Users can now use instant loading of articles that implements the AMP format. The app has been featured by both the Apple App Store and the Google Play Store. In 2016, Nuzzel was named one of the "Best Apps of 2016" by the Google Play Store, one of "The Year's Best Apps" by the New York Times, and one of the "Best Apps of The Year" by Time Magazine.
Once the app is downloaded, you sign up using your Facebook, Twitter or LinkedIn account. There is also the option of signing in through email and later connecting your sites. Once you’ve logged in, you are prompted to personalize your alerts and Newsfeed. You can pick what news sites that you’re interested to follow and that will be will be part of what you and your friends get to see in your feed. After choosing what media outlets to follow, you can move on to following some influential people within your field.
Uniquely, when you click the button to follow these influencers, you’re immediately notified through email of their Newsletter which contains their recent posts. This particular feature is amazing, even when you’re not on the app, you’ll still be in the know.
Now that you have decided to follow certain people, Nuzzel made it easier for you to access their Newsfeed. Moreover, you will find it quicker to access them as they are now featured alongside your top videos and news.
Another great feature that I came across and automatically adored was the method of sharing. If you wanted to add an article to your notes you can. But what blew my mind was the fact that you can actually share the news with another PR app. I also have Buffer, on my phone and to see that I am able to share content from one app to another is game-changing. This may not be a massive deal to some nevertheless, this makes things more fascinating.
On a whole, Public Relations professionals live on their smartphones, it’s how we connect with the world and all its trends and breaking news, why not add this great app to your list, it’ll save you a bunch of time.
Download: Nuzzel on The App Store or Google Play
Abrams, J. (2015, October 7). Nuzzel Now Supports AMP. Retrieved from Nuzzel: https://blog.nuzzel.com/nuzzel-now-supports-amp/
Forbes Agency Council. (2016, August 29). Eight Apps Every PR Pro Should Have On Their Smartphone. Retrieved from Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/2016/08/29/eight-apps-every-pr-pro-should-have-on-their-smartphone/#54c4de735a76
Nuzzel.com. (2018). About Nuzzel. Retrieved from Nuzzel: https://nuzzel.com/about
