#nuformer

NuFormer-3D video mapping projection at VOG-2 for COVRA, The Netherlands. One of the highlights from the openings ceremony at COVRA was this extraordinary 3D video projection mapping. NuFormer used, inside a large hall and in front of an selective audience (including member Royal family), the natural reflection of the shiny floor as part of the total content. Also a projection on the ceiling was added so the mapping performance got multiple dimensions. Together with impressive sound effects this 3D video mapping has become one of the most exclusive ever performed for a live audience. Many thanks to COVRA's great management team for giving NuFormer the free hand in the design of the projection content.

Working like an on-premise planetarium, Star Wars fans were taken on a epic 3D journey, from galaxy to galaxy, and immersed in an epic battle sequence between the Dark Side and the Light. The Galactic Experiences also included use of Target-branded, light-synchronized wrist bands for the audience to wear during the show. As Rebel and Empire starships fired different colored lasers across the domed-screen, audience members’ wrist bands flashed the same colors, reds and greens, adding an extra layer of visual excitement to the experience.

For the 51st edition of Superbowl and the Probowl event at Discovery Green in Houston, Texas multimedia specialist NuFormer was assigned by their US partner bluemedia to design and develop the content of two 3D video mapping projections. One to be exposed onto a giant water screen, the other to be projected onto the façade of the Marriott Marquis Hotel.

Virtual Experience

As a fan of the Nighmare series on TV as a kid I'm excited that this mix of VR and Video Mapping has finally come together. Teams, audiences and the general public can now guide participants through a virtual world without having to look at a steroscopic double vision representation of what the participant sees.

NuFormer, 3D video mapping - Toshiba, Berlin, Germany - August 2010

One of the most exciting evolutions within the animation art form in recent years has been its development beyond the traditional screen. Environmental animation and site-specific installations have the potential to occur throughout our natural surroundings and be woven directly into our day-to-day lives. In other words, animation no longer need be restricted to a passive viewing experience or limited to a rectangular screen. I’ve posted a couple of fine examples below. The first example is a new installation for the lobby inside the Cosmopolitan Hotel in Las Vegas, designed and installed by The Rockwell Group. The second example is by NuFormer Digital Media Projections, they have designed site specific animations to be projected on buildings all around the world, this video is from an advertising campaign for Parker in New York.

Les façanes d'edificis no són un nou suport en publicitat però això no vol dir que no s'hi pugui innovar i fer coses sorprenents com la d'aquest vídeo.