#nsw4133

A big problem about this tarot website is it lacks personality. Which is somewhat of a headache. Like, usually for niche sites like this, I imagine you would want to push its aesthetics a little further, but in this particular case, it kinda lacks it… and that makes the whole website looks sad.

So far, I’ve been doodling about its logo… um so far it only looks like this… ack...

I knew I wanted to rebrand a tarot related website, just for fun. But I didn’t know what kind of tarot website I would work my rebrand magic on. And then I came across this one. So of course I had to do something about it.

I'm not too sure if this business will ever advertise their services on Youtube, but if they do, it probably looks something like this.

Another thing I did was some mockups for social media. It's not too difficult since I got the most difficult part (email template) out of the way. The only thing I regretted is not thinking of "We make protecting your business easy" earlier, because it feels secure as hell.

The next thing I did was creating an HTML email template. I kinda already knew I wanted to practice making email templates, but I didn't really know what kind of content I would put inside. So I went around looking at what other businesses do. Turns out that there is such thing as introductory emails. Alrighty, off I go to make one! I had fun hunting for suitable pics, but I'm not too sure about "Our focus is ON your growth". I'm pretty sure the grammar is wrong, but I'm not going back to fix it hahaha.

Since I already had a brand new logo, I might as well put it in a gif form to show how it would look like as a video format.

It was a fun time putting it together in After Effects, not gonna lie.

In the end, I settled for this 3 drops design. The 3 drops is used to symbolize the 3 branches of services this firm offers as well as to show abundance. I mean, if you just use one drop, it feels like water or coffee bean. I used a serif font to make it feel more formal. Everything else was done in sans serif, but I figured that since this is the most official expression of a business, so it's probably better that a financial consultancy business like this to continue use some form of serif. The one thing I retained from the original case study was their usage of dark green. I made that to be the primary color, and put in some secondary colors to go with it.

Now, a little something about the sketching process. I had to admit it took me quite some time to figure out what makes a professional logo, but at the same time not repeat the No. 1 cliché found in most cannabis business, aka use a cannabis leaf logo.