#notinvited

Brands of all hues are getting on board the Royal Wedding this weekend. But how best to hijack the event to use marketing to change the world? It was obvious to Kastner and Partners in London what needed to be done -- use the Royal Wedding to put the London homeless crisis in the public eye.

Windsor is well known for its most famous resident, the Queen and sees seven million tourists each year. Yet there is a darker side to the affluent town.

Earlier this year the Conservative leader of the Royal Borough of Windsor and Maidenhead council, Simon Dudley, urged Thames Valley police to remove the homeless population from around Windsor Castle ahead of the wedding.

The #NotInvited campaign by Kastner and Partners has been entered into The Drum Chip Shop Awards 2018 'Best Charity' category.

This award ceremony encourages the creative industry to show off the work you always wanted to do, even if you don't have the client.

This concept hasn't actually run, but it is an idea for the homeless charity Shelter and is a response to Windsor Council’s unjust treatment of the town’s homeless population with the Royal Wedding on the horizon. The agency wanted to represent real people and photograph the homeless for the ads, before they were moved out of town, to ensure they had presence on the day.