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These days photography is becoming very popular day by day. In India, when we visit any event, hill station, beach, marriage function we see lots of people taking photos. Not only young generation is fond of photography but also older generation is also addicted to taking selfies.

 Rise of Photography in India

In India, the addiction of photography stared when everyone has stared buying smartphone. We can also say that the rise of smartphone is also reason for rise of photography. Also, smartphones are becoming cheap and cheap and the camera advancement of smartphone cameras are developing as a level of shine. In this environment, the selfie was introduced and then after photography became very popular.

 Why Photography Became Popular?

We all have seen the rise of social media all over the world. Social media sites are based on the updates about yourself like what are doing, what are you eating, where are you going etc. These updates look classy in the form of photos. Another factor that affects youth is the likes and comments on social media. It is obvious that good photos attract more likes and comments. So, that is the obvious reason that youth have started taking professional photos for social media. Professional photography impacts good impression in the social media profile. Also, photos are captured for memories.

 How Photography Impacted Mobile Market?

After the rise of the photography, demand of mobile phones with good cameras is increasing day by day. And it was seen that mobile phones with good cameras were selling more & more. After seeing this craze, smart phones companies were only focusing on the camera improvement and stared investing billions of dollars for the research for camera improvement.

 First rear camera mobile phone was introduced in Japan in 1999.

First selfie camera mobile phone was introduced by Sony in 2003.

First dual rear camera smart phone was introduced by HTC in 2011.

First triple rear camera smart phone was introduced by Huawei in 2018.

First quad rear camera smart phone was introduced by Samsung in 2018.

First 5 rear camera smart phone was introduced by Nokia in 2019.

 From the about point, we can understand that how companies are increasing specific camera hardware but also increasing camera quality. Now a days, when a particular company introduce a new mobile phone, in the advertisement it only focuses on the camera. Lots of company offers a quad rear camera in the price of under 15,000 Rs. Which attracts middle class people to buy that phone and capture a photo like professional with the use of smart phone.

 Professional on Photography

“Photography is the story I fail to put into words.” By Destin Sparks.

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.” By Ansel Adams.

“In photography there is a reality so subtle that it becomes more real than reality.” By Alfred Stieglitz.

“There is one thing the photograph must contain, the humanity of the moment.” By Robert Frank.

“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.” By Aaron Siskind.

“Photography for me is not looking, it’s feeling. If you can’t feel what you’re looking at, then you’re never going to get others to feel anything when they look at your pictures.” By Don McCullin .

 Demand of Photographers in India

In India, majority of population is youth. Youth can adapt the digital world easily. Photography is also the part of digital world. When we see around us on the memorial occasion people want to make it more memorable and more interesting. To do that, people choose to hire a professional photographer. In 2020, pre wedding shooting is becoming more & more popular and photographers charge very high for that. But people pay for that without thinking the cost for that. So, you can get the idea that how people are crazy for the professional photography. We have seen that photographers are treated as professional. In any small function or occasion people tend to hire photographers for that. So, photographers are in demand in market and paying very high.

 Photographers for Companies

We all know that this the era of digital world. Every companies are focusing on digital advertisement. For posting a digital advertisement. Company needs a professional photographer to capture the photo of a model. Also, almost all the popular companies are demanding photographers to shoot their models to use their photo for advertisement.

 How Photographers Make Money

Main income of photographers comes from the pre wedding photoshoot, wedding photography, different functions photography etc. Photographers earn side income from selling their professional photos to a particular website or company for the advertisement purpose. Average income photographers make is around 5-7 Lakhs annually. Which is equal to any other professional work.

 Will photography be in Demand in Future

By seeing the current trend of photography there is no sign of fall of photography in future. The growth of social media is directly related to the photography. We can see the growth of social media day by day. To introduce a new product, for advertisement purpose, for any function memories photography is the basic need for that. India is growing toward digital era and it is prediction that photography will be one of the highest demanding profession in future.

 How to be a Photographer

To make a career in Photography, there is no need to buy a professional camera at thee first stage. At the first stage good mobile camera is enough. You should show your creative photography through mobile phones. There are lots of free image editing apps and software are available online for free. By using that software, you can edit a photo like a pro. You can make a YouTube videos about photography through mobile phone and earn money from that channel. You can also submit a photo to online photo site to earn. After earning money from that you can invest them into a photography course or professional camera. I would suggest you to join ‘Digital Media Group’ for professional photography, videography, Image Editing etc. The prices of courses are minimal to afford at the first level to be a photographer. You can also see the reviews of ‘Digital Media Group’ on google. Lots of professional photographers are recommending ‘Digital Media Group’.

 Conclusion

We all know that marketing is one of the strongest pillars of the development of a company and popularity of product among people. There are lots of way of doing marketing. Till 2010-2015 the popular way of marketing was the traditional marketing. But as time passed, popularity of traditional marketing going down. The major factor of the falling of traditional marketing was the Costly. Border of traditional marketing was limited offer was provided to advertiser in comparison of expense. Outcome data of the traditional marketing was totally null. In this type of marketing advertiser could not get the views of the advertisement, conversion from advertisement etc. The major disadvantage of it was it was total failure to target the particular audience. Traditional marketing was also limited to the particular area.

  What is Digital Marketing?

Digital Marketing is one of the finest and popular channels of marketing with the use of the internet, social media, email etc. In Digital Marketing the essential of marketing is marketed digitally.

  Hype of Digital Marketing in India

In India, internet gained popularity around 2015-16 because of the competition between ISPs (Internet Service Providers) and it resulted in cheaper internet data rates. Because of it, internet rapidly became popular all-around India. And the businesses got golden chance to do marketing in a digital way. In 2020 many businesses are choosing Digital Marketing over traditional marketing.

  Why most of businesses have stared choosing Digital Marketing?

Digital Marketing is the cheapest medium for marketing and it also provides more features in compared with traditional marketing. The detailed advantages of Digital Marketing if given as below. 

It is far cheaper medium than traditional marketing.

It provides more features than traditional marketing.

Businesses can target their audience particularly to cut off marketing cost on rest of categories.

Businesses can do marketing of their product at any corner of world.

Businesses can also target the particular region to gain more revenue.

Businesses can get outcome data like conversion rate, views, feedback, analysis report etc.

Businesses can get the data of customer’s behavior about the particular product.

  In India, many business corporates and offline businesses have stared realizing the power of Digital Marketing in todays time. And they are directing their marketing medium toward Digital Marketing. Also, big sized companies are demanding more digital marketers to spread more & more. So, in India currently there is a huge demand of digital marketers. Because there are very few Digital Marketing professionals are in market. The factors to major the values of Digital Marketing is earning, learning, easy to learn, job perspective.

  Earning: After learning Digital Marketing the earning from it is higher in comparison with different courses. Because it is in high demand in market. And we all know that high demand vacancies attract more money. Average salary of digital marker as a fresher is around 3,50,00 ₹ to 4,00,000 ₹. For experienced professional, it goes to the 3,000,000 ₹.

 Learning: As a Digital Marketing professional, you can learn the management, analysis, prioritizing tasks & many more. Which will help you in future to be a good influencer employee or business corporate.

 Easy to Learn: Digital Marketing is very easy to learn and grasp knowledge compared with professional work like doctors, scientists etc. And any person can learn it because it does not require any prior specialized knowledge. If you are from any stream IT, Non-IT, Science, Commerce, Arts etc. it does not matter to learn the Digital Marketing course.

 Job Perspective: After learning Digital Marketing, you will get a job of digital marketer in the company. And this job position is considered as a respectful job position. Also, the position you will get be a white-collar job. The benefit of learning Digital Marketing is that you can get your job in any field. Because now a days, almost all fields require the position of digital marketer to manage the online campaigning and marketing related task.

  Will Digital Marketing be in demand in future?

The answer is definitely YES. Because people are seeing the fall of traditional marketing and there is no scope of rise of traditional marketing in future. In future, Digital Marketing will be the only medium for the marketing. So, to manage the online marketing there will be the high demand of digital marketers. Currently, lots of businesses are using traditional method for marketing and there are high chance of conversion to digital platform.

  Professionals on Digital Marketing

The best marketing doesn’t feel like marketing. By Tom Fishburne

The Internet is becoming the town square for the global village of tomorrow. By Bill Gates

Email is the greatest thing. By Wally Amos

The new information technology, Internet and e-mail, have practically eliminated the physical costs of communications. By Peter F. Drucker

Email has an ability many channels don’t: creating valuable, personal touches – at scale. By David Newman

Personalisation - it is not about first or last name. It is about relevant content. By Dan Jak

  Main Modules of Digital Marketing

SEO - search engine optimization

SEM - search engine marketing

SMM - social media marketing

E-Mail Marketing

Influencer Marketing

Mobile Marketing

ASO - App store optimization

Content Writing

Copywriting

  Disadvantages of Zero Knowledge about Digital Marketing

We all know that the future of marketing is Digital Marketing. So, 2020 is the best time to learn and gain knowledge about Digital Marketing. Because in any field marketing is the one of the most important part. In future, this marketing system will be replaced by Digital Marketing. So, to be the master of any field or any profession knowledge of Digital Marketing will be essential. Zero knowledge about Digital Marketing will limit the growth of personal development as well product and organizational development. For the limitless growth of the personal and professional development the knowledge of Digital Marketing will be must in future. So, it is better to learn Digital Marketing in 2020.

  Conclusion