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User segmentation, insights, categorizing quotes and observations.
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User segmentation, insights, categorizing quotes and observations.

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Future Future: New newspaper
Smart windows. Â Virtual Gloves.
Google Contact Lens.
Future Future: New newspaper
In the last ten years technology and the way we interact with it has changed immensely. We have a seen people go from reading and believing the news to actually becoming influential voices through the use of social media. People are actively providing information, blogging, and sharing their interests with whoever is willing to listen.
In the following ten years this culture of sharing, blogging, and being active in information sharing will only continue to increase. This means that ten years from now accessing information remotely and sharing it will be easier but in a way create a problem of a world polluted by information. Filter systems are going to have to be set in place so the online world does not become over saturated. In the same way that we currently filter our interests through tagging, hash tags, and categories we predict that in ten years there will be better ways to filter the information we receive. We have seen the rise of apps like Snapchat that allow users to send temporary photos and videos to friends. This adds a sense of safety since the messages have an expiration date of sorts. The idea of information transparency will be huge since governments and corporations have understood that freedom of information is necessary.
Technology has advanced very rapidly in the past years and recently Google Glass was introduced to the market. This wearable technology allows users to quickly get information on the go with an interface that resembles that of a sci-fi movie. We expect technology like this to continue its rapid evolution and by doing so become more affordable. In ten years interfaces that are now common in smartphones and tablets will be transferred to windows and store displays called âSmart Windowsâ. This will allow storeowners to quickly change the store displays, and advertise sales. This however will give birth to new opportunities to hackers and street artists to express themselves by hacking these windows. Imagine a whole skyscraper hacked and tagged by Banksy who now tags using gifs instead of spray paint.
Video games are so popular right now and the graphics and game-play of these games get better every year. Communities such as the one in WoW are super popular, by giving users the ability to create and customize their avatars and interact with large groups of people from all over the world. Ten years from now virtual reality technology is widely available and extremely popular among the population. People now have in home access to virtual reality goggles that allow them to experience different worlds and locations. Imagine experiencing your Instagram news feed like if itâs a virtual world that you can actually explore and see. Instead of seeing photos of what your friends are eating you could step into the restaurant they are in, see its surroundings and actually share their experience. The same idea would be possible for still photos and even news events, for example being able to virtually explore a warzone you read about on BBCâs website from the safety of your home. The ability to share information and share experiences will drive this technology. The possibilities are endless but would range from the interaction with video games and movies to sharing and being involved with a news story.
Even though newspapers are still widely available now their sales have been decreasing for the last couple of years, and many have predicted the death of the industry many times over. Ten years from, now the newspaper as we know it has decreased in both size and number of copies. Not being able to keep up with the rapid flow of online news and information, printed newspaper became obsolete. In its final years the newspaper was kept in circulation mainly for the older generations who still held on to it with nostalgia. The âTumblr generationâ, kids who grew up online with the idea that everything they say and post is influential are now in their late twenties. These are children who never grew up reading the newspaper and have no sentimental attachment to it, and who will eventually be responsible for its extinction. Their playgrounds growing up were online and they continue to live online; always seeking that perfect selfie opportunity.
Analogous Experience: Digital & Analog Music
Analogous Experiences:Â
1. Listening to free songs on Spotify.
By going through the most popular song list on Spotify, you get the feeling of getting informed about what the majority listens to. It is fairly easy to reach all kinds of music through the Spotify.Â
2. Buying a physical CD from a store.
Buying a physical music album needs extra effort than searching and listening online. On the other hand, it was interesting to have a conversation with the cash register, since she was also interested in the album. Besides, holding a music album gives a feeling of property.
A challenge we are facing
 As our research progresses into re-designing the newspaper our biggest challenges so far are finding extreme users and having deeper more fruitful conversations during our interviews.
Weâve interviewed professionals who interact and work with news and people who are aware of important news stories but are getting the information online. However finding an âextreme userâ who doesnât read the newspaper and isnât aware of current affairs is more difficult than it sounds. What we have found is that everyone interacts with information in one way or another. People follow and keep up with their individual interests on a daily basis and it âdepends on what their definition of news is?â as someone said during a casual conversation.
The other challenge we have been facing is crafting our interview questions in a way that get deeper responses from our interviewees. In most of our interviews we leave feeling like we could have had a richer interview with these people and we are not sure if itâs the way we set up the questions or if people simply donât read the newspaper because they find it âboringâ.Â

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Hanna
"I really want to have a newspaper reading habit"
Haiku
During the protest
The media was a mess
All were journalists.
Starbucks Paul
âI cant afford a vacation so this is it for me. Everyone is asleep at home so this is my alone time and I love itâ.Â