#newlk

Today, we’re making a big change. Actually, one big change and a lot of little changes. The big one? We’re not ‘LifeKraze’ anymore. Now, we’re Spire.

We’re about to throw a lot of text at you, because this was not a quick, random decision, but a very long and careful one, and we’re excited to share with you about how that process works. But, if you just want the highlights, here are the things you need to know:

—Our new name is Spire, and our new website is spire.me. If you go to LifeKraze.com, you will just be redirected to the new address.

—Our iPhone and Android apps are the same. Well, except that they look way better and are much simpler to use, but you don’t need to download anything new. Just update your current LK app (Android or iPhone), and it will automagically be Spire!

—We, as a company, are going to be focusing on supporting people where they work, specifically for people that work in health care. This will in no way affect the availability of the Spire platform to you, as a general member.

So, why Spire? A spire, as you dictionary fans may know, is a tall tower, or a peak, a pinnacle. If you dig a little further, you’d see that the word has the same root as a sprout, shoot, or blade of grass. So a spire isn’t just a pinnacle that you reach toward or something you look up and forward to, it’s also a growing, living thing.

But, perhaps even more important to us, -spire is a root word. It forms the basis of a few different words that represent the core of what happens when you’re a member of our community: You aspire to do something. You conspire with others to make it happen. You inspire those around you to do something, and the cycle starts again.

You also may recognize it as the core of “respire.” As our pal Cyrano de Bergerac pointed out in the first-ever “Cyrano Series” guest blog post for us, “re-“ is a very important word. To “respire” means to breathe in and breathe out again. So, as the world attacks you and tries to knock you down so hard you can’t get up again, with its frantic pace and unrelenting challenges, we hope Spire will be a place where you can come and take a breath in and let it out again. May this community always be a breath of fresh air to you!

But, you may still be asking yourself, why not LifeKraze? “I liked the name LifeKraze,” you continue, “and, besides, calling Chester 'the LK9' was so clever!” Well, thanks! We’re thinking about renaming him to “Chester the Spire Spaniel” (or, CSS for short), but we’d love your input. And we loved being LifeKraze, too. But we firmly believe that “Spire” is a better representation of who we are and where we’re going. It’s not like you need to toss out all your great LK swag… In fact,  it's the proof that you got in on a good thing at the ground level!  LifeKraze was the foundation and we're building Spire on it.

Change is good, right? In fact the whole basis of LK has always been about positive changes. We want to become people who are changing ourselves and our world for the better. More active, more healthy, more  encouraging. And we think this name change will help us to be even better.

Change always takes some getting used to, but we are so excited about this transition, and hope that you will be, too!

This transition comes along with the most substantial design overhaul we’ve ever done. You’ll recognize all of the same core features, but both the iPhone and Android apps have been channeled into an elegant 3-tab experience that makes everything easier to find, with the former being fully integrated with iOS 7. And the web version is cleaner and simpler than ever!

We are working on making this transition all at once, but there will still be a few things that linger over. Please bear with us! We are dedicated to creating the best possible experience for you, and are excited about making progress in that direction, together.

Our change of address labels are still being printed, but we’ll be transitioning our other social profiles over, too. You can also find us at @SpireTeam on Twitter and Instagram, but we're still at Facebook.com/lifekraze and Pinterest.com/lifekraze, for the time being!

So, even though this is a big adjustment in some ways, we want you to know that the heart of who this company is, and the core of what we’ve built this community to be, has not changed, and will never change. We will always continue to be dedicated to being the most cheerful, encouraging place on the Internet, and maybe off the Internet. Spire is still a safe place for you to share all of your Accomplishments and find the support to keep pursuing your dreams.

Obviously, there are a lot of little changes that have to be made, so if you have questions, please send us an email! All of our addresses still work, so you can start with [email protected], or reach out to any other team member.