Get out of the Building and in Their Faces
Join the Movement to Unlock Newark and bring Lean to the city in 2014! Sign up in support here.
Guest post by April Peters, Recording Artist, Singer-Songwriter, and Founding Organizer for Lean Newark
Before you find yourself in the pitfalls of false starts and failed attempts month after grueling month, perhaps even years, launching an idea or product, I’ve got something great for you! Last week, I spent quality time at Brick City Tech’s Meetup and fireside chat on Crowd-funding and Intellectual Property, featuring panelists David Postolski, a registered patent and intellectual property attorney at Day Pitney, and Kim Wales of Wales Capital, a thought leader in the crowd-funding industry. Conversation surrounded tech startup, protecting yourself and your ideas, and beating a lack of capital through alternative investment paths like crowd-funding.
The room was electric with riveting personal stories of stolen ideas, inventions on the market, copyright infringements, successful fundraising efforts and failed crowd-funding campaigns (this one hit close to home). David and Kim adeptly shared what differentiated the failures from the successes—such as lack of market research, unprotected inventions, sharing new ideas too soon, the need to sufficiently build networks (professional and social media) before launching a fundraising campaign, and ignoring the tried-and-true value of face-to-face personal interaction.
Now for that great thing…. Lean Startup Machine Weekends in Newark teach the above-mentioned key principles in only three days, treating startup like an experiment and helping you ask, “Should this product be built?” and “Can we build a sustainable business around this set of products and services?” During a Lean Newark weekend you’ll be able to: 1. Figure out the problem you want to solve; 2. Learn before you launch; and 3. Get out of the building to test the product’s/service’s viability with ACTUAL customers.
I’m excited to reconnect with our partners, Judith Sheft, NJIT, Anthony Frasier, The Phat Startup and Brick City Tech to co-host additional tech meet-ups and social events leading up to the Lean Newark 2014 workshop. We still need about 100 more signups to bring the workshop to Newark, so please add your email at https://www.leanstartupmachine.com/cities/newark to help us UNLOCK Newark!
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