"some people are beginning to suspect about 'wearables' - that if you don't get it just right, they're done. That observation is strengthened by research from Endeavour Partners in the US, which found that one-third of American consumers who have owned a wearable product stopped using it within six months. What's more, while one in 10 American adults own some form of activity tracker, half of them no longer use it."
Wearables: one-third of consumers abandoning devices













