Feb 15, 2023
The lesser effort it takes for a customer to get a problem solved, the more likely they are to be loyal.
The Importance of Net Easy Score Reducing customer effort is crucial for the long-term success of any business as it leads to customer loyalty and positive word-of-mouth. The Net Easy Score is an effective tool for measuring customer effort and improving customer satisfaction. In a study published by Harvard Business Review, it was found that there is a strong connection between customer loyalty and ease of interaction. Moreover, 94% of customers who reported low effort said they would repurchase, while 88% said they would increase their spending.
