#nesterzweb

“Content is King and Blog is his Kingdom!” The term blog and blogging has been around for so long and yet it has been treated as an alien concept by many enterprises and businesses around the world! While if you Google the term Blogging, the information that the search engine will provide is, “add new material to or regularly update a blog”. The definition will sit correctly if it is referred to the General Audience, but the definition of blogging is quite different when it comes to enterprises and businesses! For them, “Blogging is an inbound marketing activity that is conducted under the Content Marketing umbrella with an agenda to engage, interact and convert the Target Audience of the Business into a Brand Loyal Customer.”

Over the period of time, the platform has introduced many such features that are targeted to attract daily users and with the rise of engagement of users on the platform, it seems the trick is working! The platform is targeting the best of other social media platforms and is integrating the same on their platform with a Professional Touch! But, when it comes to customer engagement and lead generation, the platform has less to offer organically for the Company Pages (Where only fabricated Company Culture photographs and Birthday wishes are posted) and more for the employees and individuals.

For those who are under a false impression that by paying Google, you can bypass SEO and quality content, this is an eye opener for them. And for those who are not yet convinced that it is essential that you have to target both SEO and PPC to make money from Google and will cover it by saying that we are happy with Top Position and can settle for not having Absolute Top position, here is something to prove you wrong.

It all started with a Google search (as always), we were looking for some a lit and fun place for a periodic get-together that Nesterz plans every now and then.the idea was well liked by all and then the Google search took a different turn, instead of searching for a fancy restaurant, the team started searching for an organisation that has dedicated itself to the betterment of the society. And we stumbled upon this organisation called Jivandhara Old Age Home.  It is run by an organisation called Manavseva Samaj Kalyan Trust.

It seems like a bad year for the social media platforms. First the SnapChat fiasco, then the breach in the Facebook risking 90 million plus accounts! Data breach is no longer shocking news, in the past few years, the hackers have forced the world to believe that there is no longer a secure digital platform.