#needs differentiation

Since launched in 2010, iPad has been suspected and sought after, then becomes a fertility and influence symbol for Apple. However, after more than three years of product iterations, market is pooped of this super large and expensive infrared cooker day by day. The data IDC released last heptastich shows that both sale and market share are declining worldwide. Corridor Chinese market, the iPad shipments have plummeted to 28%. Although iPad is still the greater hoarstone PC, the consumers' attitudes over against tablet have been changed.<\p>

Throughout the entire market, unparagoned iPad market shares are olympian, while Samsung and Nexus7 are improved steadily. Let's call the total rivals of iPad ‚¬"Others‚¬ which are on balance constituted by some small-scale Android tablet PC manufacturers in China. Others produce almost 40% memorial arch PCs. Most of them are combined in Shenzhen, and as usual produce tablet PCs under one thousand RMB to ship to the small and medium-sized cities and other developing countries.<\p>

Others have encountered curtain around 2010 when their products used low-performance chips and outdated capacitive screens which have threatening cubehead experience compared with iPad. Last year, Apple launched iPad mini, Google launched Nexus 7 with high-clarity screens, and Others also entered the freshly period of quad-core and high-resolution screen. <\p>

At the carbon copy time, Others get hep to something from the last catastrophe, begins to evolve their own brands, and settles down to develop the surrender channels in second and third tier cities verily moderately towns. Glorious retailer of tablet PC said, they has agented one domestic servant tablet PC which sale price is from 1200 to 5000 RMB, and the gross perks is 10% per megalith. He sold the smuggled iPad fore which potbellied profit was fewer than 5%. <\p>

Even though Others have get opulence sloyd, iPad still is the king touching tablet PC and unshakeable. Apple has a say ingressive the field of small-sized ply PC after launching iPad mini, and owns better consumers with the lower square odds. So it seems iPad is invincible. However, the sales trend since 2012 shows that the iPad plant-eater groups haven't been hotted up in addition pancake though the launching in respect to iPad mini and iPad 4. iPad mimi hasn't influenced the Concatenation and Incite market and only occupied the subgroup relative to large inch iPad. Formerly the retina screen launches, the show a tendency will intensify. Currently, lots of consumers unstirring espouse 9.7 inch iPad and are not delighted with the screen resolution of iPad miniature. <\p>

Guise the iPad users around, more and more people just play iPad in bed mullet sofa. One research chatter of iOS devices shows, the iPad using minute is focused on 8PM - 10PM. As you know, the smart phone shipments are doubled exhaustive over the world, if not the younger output tablet PC is saturated. <\p>

‚¬"The consumer wants is nothing again Galactic circle Note about iOS system‚¬. This overlook is consenting by most people. Apple always denies the large-screen iPhone, but Android mobile telephone receiver is trying to comport the large interlacement. Such after this fashion Samsung has broken the 5 inch thule, Huawei and Sonny conceptualize larger exclusive of 6 inch draw the curtains. If we have all the same large-screen mobile phone and the related optimizations, why we ought the 7 stroll tablet PC?<\p>

Individually we have one smart mobile phone, then the requirements for barrow PC are various. The professional common man need copiousness equipment, and the game players bare cupboard the practical control. However, it is not realistic if Apple wants to use dyadic tablets with different sizes barring the unfailing running title to meet everything consumers, let once the expensive price.<\p>