With the latest bp album dropping today and seeing that nothing has changed the last two years, I’m curious if you can help me understand why I find it all so….mediocre. I can tell that part of it is the effect you’ve brought up with Hybe of too much money smoothing out all character. I also feel like this is a case where keeping the same collaborators has meant doing the same song with tiny changes 5 times, unlike a lot of other groups where they still have variety while keeping a more consistent overall identity. But they feel very bland in a different way than hybe groups do, and I can’t put my finger on why.
nothing blackpink does has a concept.
well, that's mildly facetious: their concepts are 'what if we were cool and influencers and most importantly GIRLS', and that's a non-entity at this point. visually, none of that means anything and all of it is indistinguishable from each other.
i think this is a great question to illustrate exactly why spectacle (the form) is not as simple as slapping together the most bombastic set pieces and ideas you can think of and calling it a day. in order to make good spectacle, you have to put just as much work in as you do with any other type of art. your ideas have to be grounded in a visual logic that drives the entire world you create: sets, costumes, lighting, even text and sound all have to be interlinked, to communicate with each other.
since it's also on everyone's minds right now, let's use nct 127 as an example. specifically, let's use 2 baddies and sticker. both of these mvs superficially carry the same basic visual ideas: there's very bright and highly saturated colouring and a lot of neon, there's a car, and there's a lot of highly decorated costuming. but each of these mvs have highly specific themes and concepts in which they ground both these more general principles.
sticker draws a direct comparative between the old west and the aestheticized neo(n) techno future that has a basis in science fiction and techno orientalism, and within that comparative there's a line drawn between hackers and cowboys, as figures that operate outside of the law on their own moral codes. throwing in the lowrider is another connection to operating outside the law, as lowriders can only be created via modding/customization and the mods themselves are technically illegal. one can pick apart several different meanings from sticker however they desire, but my point is here that the concept has a context and logic. the imagery and production design are all based around that specific theme, and the styling is uses very obvious markers from cowboy/western fashion to further drive the point home.
and 2 baddies. oh there are some LAYERS to 2 baddies. firstly, one of the main visual motifs is geometric art deco style patterning, which is an arts and design movement that started in the mid 1920s and continued up until around the 40s. this movement did not just impact visual arts, but it also heavily impacted commercial and industrial design, which included both architecture (famously, the chrysler building) and, very notably: cars. this era is the boom of the automobile and the art deco movement in particular produced some of THE most beautiful cars of all time, including:
the delahaye 165 cabriolet
and one of my personal favourites, the phantom corsair
you know who else was designing cars in the 1930s and 40s? porsche:
the porsche type 12, 1931
the porsche 356 no. 1, 1948
and just as an extra fun lil detail, in the chorus of the actual song, there's a sample of a vintage car horn (it's right after the line 'don and manner'), which is the horn of a ford model a, which was ford's second model that replaced the model t, the car that popularized driving. and when was the model a produced?
and like with sticker, the styling draws directly from the clothing associated with concept, as it has very distinctive visual signifiers. we haven't seen any of the stages yet but i'm willing to bet that most of the styling is going to be based around motorsport gear. this goes across the board for pretty much every 127 styling: it is very obvious which era a performance is from just by looking at the costumes, because they use those very distinctive unified visual signifiers.
now, can you do this with a blackpink cb? name me a significant visual difference between any of their mvs. any of their stylings. all their mvs are colour graded the same, they reuse the same general imagery, there's no coherent theme holding anything together, and all their outfits are typical heightened kpop girl group. using just pure bombast works once or twice, but like as we've seen with their music, when you reuse the same imagery over and over again it loses impact. there's no spark. it gets boring.
