NCPR Scrubbing and Spam Filtering: Essential Guide for SMS Compliance in India

If you're running SMS campaigns in India, understanding NCPR scrubbing and spam filtering is crucial for compliance and success. The Telecom Regulatory Authority of India (TRAI) has established comprehensive regulations to protect consumers from unsolicited commercial communications, and businesses must navigate these requirements carefully.

The National Customer Preference Register (NCPR), commonly known as the DND Registry, allows consumers to opt out of receiving promotional SMS and calls. Businesses sending promotional messages must scrub their contact lists against this database to ensure compliance.

Our comprehensive guide covers:

Understanding NCPR regulations and how the DND registry works

Best practices for spam filtering to protect your campaigns

Credit management strategies for filtered numbers to optimize spending

The article explains the difference between transactional and promotional SMS, timing restrictions, DLT template requirements, and practical strategies for maintaining clean contact lists. You'll learn how to implement automated scrubbing, monitor delivery reports, and manage credits effectively.

Whether you're new to SMS marketing in India or looking to improve your compliance practices, this guide provides actionable insights to help you build successful, compliant campaigns.