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The topic today will resolve around big data, example will be showed and the challenges that face by big data researcher and practitioner  

A petabytes is a lot of data, 1 petabytes is equal to 13.3 years of hd tv content, imagines the amount of video you can download.

 "Big data is high volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization (Douglas, 2012)

http://etomicmail.com/blog/wp-content/uploads/2013/03/big-data-infographic.jpg

To shrink it down it just basically is a huge amount of traffic data collected through the web and used to the full benefits of itself. The amount of data changes constantly, but will not go down only will increase in quantity.

The trend to larger data sets is due to the additional information that constantly being feed from analysis of a single large set of related data, allowing the result to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions. Big data sizes are a constantly moving target, as of 2012 ranging from a few dozen terabytes to many petabytes of data in a single data set (Jacob, 2012).

Comparing big data with web 2.0, it simply gather information data from a larger and demanding sources which are more inclusive to our personal lives.

Wal-Mart Stores Inc. and search. The mega-retailer's latest search engine for Walmart.com includes semantic data. Polaris, a platform that was designed in-house, relies on text analysis, machine learning and even synonym mining to produce relevant search results. Wal-Mart says adding semantic search has improved online shoppers completing a purchase by 10% to 15%. "In Wal-Mart terms, that is billions of dollars” (Laskowski, 2013).

Facebook, which I believed most of you are intrigued to use right now has over 901 millions active users generating social interaction data. And even 5 billion of people are using their mobile phones as of now.

But nothing comes without challenges. The challenges of capture, curation, storage,search, sharing, transfer, analysis and visualization (Vance, 2012)

Even in practical sense, the data are more empirical to certain information company that are restricted access from the public. The ethic issue and the lack of talent on analysing data (Woodford, 2014)

Big data is difficult to work with using most relational database management systems and desktop statistics and visualization packages, requiring instead "massively parallel software running on tens, hundreds, or even thousands of servers

Although challenges are faced, we as human always come up with simpler way to finish our business.

With twitter hash tag implementation, researchers are more convenient to investigate a certain topic which are more accessible and easier to analyse.

So in the end, the question of privacy are introduced. What would you share in consideration of these factors?

 Reference List

Laney, Douglas. "The Importance of 'Big Data': A Definition". Gartner. Accessed on 4 May 2014.

Jacobs, A. 2012. "The Pathologies of Big Data".ACMQueue. Accessed on 4 May 2014. http://queue.acm.org/detail.cfm?id=1563874

Vance, Ashley. 2010. "Start-Up Goes After Big Data With Hadoop Helper". New York Times Blog. Accessed on 4 May 2014. http://bits.blogs.nytimes.com/2010/04/22/start-up-goes-after-big-data-with-hadoop-helper/?_php=true&_type=blogs&dbk&_r=0

Laskowski, Nicole. 2013. “Ten big data case studies in a nutshell.” Accessed on 4 May 2014. http://searchcio.techtarget.com/opinion/Ten-big-data-case-studies-in-a-nutshell

“Don’t eat first, I want to take a picture first!” How often do you heard that whenever you are dining with your friends?  But is this a behaviour to be enforcer or correct? In today topic, the aspects of how communication practises shape the practices that we have in our life. Whether or not these kind of practices act as an enhancement to us or is it just served as impoverishment to our life? New media and it communication tools will also be exemplified to show how a user to form a new identity within the virtual social world.

First, what is mediated communication? Many of us would conceived the idea as using a communication technologies to communicate with each other regardless of time spaces issues. But in fact, earlier theorist argue the fact that mediated communication is an ill-conceive way to discourage face to face interaction as the technologies would replace that interaction( DeAndrea & Tong, 2010).  In my own opinion, I would actually take the middle position as I found this come with both advantage and disadvantage. Yes, it would be disappointing to see that the lack of face to face interaction is slowly crawl into every aspect of our life. By contradiction, I do like how face to face interaction but also new media communication also provide us conveniences to our life. Whether it is communicating with your loved one when you 3600miles apart, I am positive that it does come with certain benefits.  Crystal (2006) argues that by encouraging this communication practices it promote rudeness and aggression and would subsequently lead to virtual bullying. Researched did by Baym (2010) suggested that new media communication will also enhance the thought of stereotypes and prejudices. In a way these research does support my stance at mediated communication. Also not in a significant way, the communication tools also shaped our identity among the virtual world.  Baym (2010) said that users using these technologies to build interpersonal relationships and create social contexts. Is true in a way, as I find people more concern how many “likes” they got in Facebook rather than how many people “like him” in the real world.

Using myself as an example, being far away from loved one is a very unbearable feeling for me. Somehow, I am more autism than I am back in Malaysia. I became really introvert and don't want to meet anyone new. Facebook kind of served as a substitute for me as I find more satisfying to contact with friend rather than having face to face interaction.  But I do feed of by people commenting on my post and kind of heal my autism in a way. I feel weird but this is how new media communication shaped my life.

                    Reference List.

DeAndrea, David C. 2010. “Mediated Communication”. Cengage Learning: Michigan State University. Accessed on 12 April 2014. http://cengagesites.com/academic/assets/sites/4004/Mediated%20Comm%20bonus%20chapter%20for%20LOLI%2013%20_to%20Cengage_%20rkm.pdf

Crystal, David. 2006. “Ch 2: The Medium of Netspeak.” In Language and the Internet. 2nd ed, 26-65. Cambridge: Cambridge University Press.

Remember this meme? This is what happening to us in this era. I supposed the meaningful rhetorical question that I will be asking is this, have you pirated a movie before? We all know the answer. So in fact, can you imagine yourself back in the mid-19th century, that you actually don’t have that benefit and have to drag yourself to the cinema? In this week topic of discussion, the field of “new media” versus “old media” will be explored to find out whether had the new media entertainment completely dominate the old media. Throughout the reading, I will also provide sufficient evidence to support my thought.  Furthermore, model of new media and entertainment industry will also be exemplify to further provide “food for thought”

Almost 20 years ago, if you bring the idea of “media” to the people, they will ultimately relate it to print, radio or even television. But in this uprising era, we conceptualise media as a whole different element. As defined by (Koch, 2013), it is how we consume information through a broader, looser context and a newer elements that never existed in the past.  For example, such as the recent tragedy that involve the disappearance of Malaysia Airline Flight MH370, I learned it from Facebook post rather than acknowledge it through a newspaper or even a radio. By contradiction, the argument of reliability still emerge as a certain group of audience do find that able to hold a newspaper in their hand feel more authentic and the reliability of the content are much more trustworthy as the reporters are more experienced that citizen journalist (Ibold, Hans Peter and John Adams, 2012). In my own opinion, I do question the reliability of the info that posted on the social media. I often do check online comparing sources and credible reporting agency to authenticate the credibility. Still with these citizen journalist surfacing, Chase (2014) concur that trend of citizen journalism are naturally devolve into a fierce, empower virtual bullies. The characteristic of user of YouTube are often being appeal to choosing videos that had the most view count and insert a strong sense curiosity into unknown viewer. By contradiction, Twitter user behaviour are much tend to “retweet” information that are ground breaking and had a strong foundation of value within it (Pew Research Centre's Journalism Project Staff, 2010).

Although “old media” is still being favour by a certain age group in our society but will it completely dominate our way of consume information in the future? Yes, I think as the generation evolving, new media will be consume will be involve in a different way. Last, using Netflix as an example, I would actually agree that Netflix do make a very considerate yet empowering move from “old media” to “new media”. People are more opted to choose from digitalise content rather than having days to receive a physical copy of the content when you can actually press a button then the content will be present itself. I salute to that!

  Reference List

Chase, Brad. March, 2014. “Federal Shield Bill: A New Hope for Old Media.” The Huffington Post. Accessed on 6 April 2014. http://www.huffingtonpost.com/brad-chase/federal-shield-bill-a-new_b_5086155.html

Ibold, Hans Peter and John Adams.  August, 2012.  “Social vs. Traditional Media.” The News-Journal. Accessed on 6 April 2014. http://www.news-journalonline.com/article/20120318/ARTICLES/303189974

  Koch, Copper Smith. October, 2013. “ What Is Media? It’s Everything, That’s What.” The Huffington Post. Accessed on 6 April 2014. http://www.huffingtonpost.com/cooper-smith-koch/what-is-media-its-everyth_b_3750807.html

Do you had the habit of thinking how your action would impact the social media, whether in a small way or a more significant magnitude? This week topic we will be looking at new media audiences, how they contribute or eventually disadvantaging the social media. Whether or not new media audiences interpret their roles and represent it the best way possible. How are our action of “clicking” and “sharing” spread content? In the reading by Joshua Green and Henry Jenkins (2011), it introduced the concept of “technological freedom” which mean that the audience have the power to produce content and share their content through the vast social network.

According to Josse Van Dijck and David Nierborg (2009), they proposed the idea that the content that produce by active participant does not often attract the intended audiences hence it is a consumptive behaviour in another form. It is used to express that the producer does not always invite positive behaviour from the participant and often misleading mass audiences as well. In my opinion, that new media audiences served more empowerment present rather than disadvantages to the social media. Without the mass creativity that being produced, professional or big industry producer will dominate the market hence created difficulties to the minor producer. In reconceptualising the audience, the best example would be Susan Boyle. The audience served as important roles in the multi digital platform era. Statistically, researched conducted by Green and Jenkins (2011) showed that Susan Boyle performance in Britain Got Talent attract more viewers in YouTube rather than in TV network. I think that showed how mass media audiences throughout, the action of “like and share”, people make attention of the content that they share along and created wide interest within their social surrounding. In different perspective, that no all viral content are actually what they seems it is. A great example will be the “famous Oscar Selfie”, it was revealed that host – Ellen is actually an Iphone user in which she was seen using backstage. Samsung being the sponsor requested Ellen to advertise their product by using famous celebrity and famous social media sites (Vranica, 2014). In my view, that whether it is a marketing ploy, it is still and interesting and creative way to engage with wider audience through necessary means. Sure, to some it may seems lying and trick that use on unconscious audiences but this is the marketing strategy that I would certainly applied. Audiences still represent actively in deciding what content they are producing and sharing as well. Such as the viral “First Kiss” video is original a marketing content but through the power of audiences it was not delivering the intended messages that were supposed to (Hooton, 2014).

The phenomenal such as “meme” which were created by famous anthropologist Sir Richard Dawkins (1976) are defined as something similar to genes and spread through evolution. In my own experience, I will definitely admit that this served as a great way for audiences to spread their thought and experience and invited people to comment on it. Even I do so as well. So the ability of sharing sometimes welcomed negative statement and subsequently stopping the producer to generate content. But it is a common phenomenal that present in the social world.

      Reference List

Dawkins, R. 1989, The selfish gene, Oxford University Press, Oxford.

Green, Joshua and Henry Jenkins. 2011. “ Spreadable Media. How Audiences Create Value and Meaning in a Networked Economy.” In The Handbook of Media Audiences edited by Virginia Nightingale, 109-127. Malden, MA: Wiley-Blackwell.

Hooton, C. 2014. "First Kiss viral video was just a clothing advert starring actors.” Accessed 23 March 2014. http://www.independent.co.uk/news/weird-news/first-kiss-viral-video-was-just-a-clothing-advert-starring-actors-9188967.html

Van Dijck, J. and Nierborg, D. 2009. “Wikinomic and its discontents: a critical analysis of web 2.0 business manifestos.”, New Media Society, 11:855.