Branding
Should I brand the Waitrose myReceipt with the same concept as the myWaitrose card? At first I think yes because then they both can be identified as coming from the same company and in the same card.
But then, if they are branded the same way, there is no telling the difference at a glance. MyWaitrose and MyReceipt will just look the same for someone that doesn't pay attention to the text written. Because of this, I want to make it different.













