âWith Reason in a blink the future is mineâ
Ever caught up with âSomething doesnât feel rightâ or âThings doesnât fit something is wrongâ moment in your life? That often lead you to answer this doubtful insights or intuitions in to a decision that some sort haste and fast that often give like a BLINK in an eye type of decision.
According to Malcolm Gladwell, BLINK is about human rapid cognition, a thinking that is a lot faster than we can realize it, and a thinking that operates quite mysteriously in comparison to our commonly used careful, planned, and thoughtful decision making.
Moreover, he continues to provide innumerable such examples of thin-slicing in contexts such as speed dating, tennis, gambling, military war games, malpractice suits, popular music, etc.
The argument is how the unconscious thought over powers a logically- thought decision and proves beneficial.
The author explains that when we are thin-slicing or making our snap judgment, our unconscious that makes those decisions for us, even before our conscious starts working on that information. Hence, the title âthe power of thinking without thinking.â Our unconscious attitudes and prejudices play a deep role in our judgments and snap decisions. Gladwell (2005) deeply elaborates why and where can our mind reading abilities fail. He then spins your attention to the ability of problem solvingâwhich involves a great deal of decision making. Some problem solving requires a flash of insight while some logic based-ones require explanations and thorough explanations. And this comes the Rational Decision Making.
Rational decision making is a multi-step process for making choices between alternatives. The process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. The word "rational" in this context does not mean sane or clear-headed as it does in the colloquial sense.
Both type of decision making is beneficial prior to the situations a manager involves in. It can be used both if necessary.











